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Show Results For
-
All HBS Web
(4,455)
- People (7)
- News (1,012)
- Research (2,118)
- Events (49)
- Multimedia (96)
- Faculty Publications (1,687)
- 2023
- Working Paper
How Private Investors Value 'Platformness': An Exploratory Study of Unicorns
By: David B. Yoffie, Michael A. Cusumano, Annabelle Gawer, Sarah von Bargen and Kwesi Acquay
This paper explores the premium investors have been willing to pay for private companies (unicorns) that are digital platforms vs. traditional companies.
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- 15 Feb 2011
- News
Innovator's dilemma
- 30 Mar 2016
- News
Mastering a Facebook World
- August 2018 (Revised February 2023)
- Case
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Jill Avery and Ayelet Israeli
As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating...
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Keywords:
DTC;
Direct To Consumer Marketing;
Health Care;
Mobile;
Attribution;
Experimentation;
Experiments;
Churn/retention;
Customer Lifetime Value;
Internet Marketing;
Big Data;
Analytics;
A/B Testing;
CRM;
Advertising;
Marketing;
Marketing Channels;
Marketing Strategy;
Media;
Brands and Branding;
Marketing Communications;
Digital Marketing;
Consumer Behavior;
Acquisition;
Growth and Development Strategy;
Customer Focus and Relationships;
Social Media;
E-commerce;
Analytics and Data Science;
Health Industry;
Consumer Products Industry;
United States;
North America;
Europe
Avery, Jill, and Ayelet Israeli. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Case 519-011, August 2018. (Revised February 2023.)
- 30 Jun 2003
- Research & Ideas
Computer Security is For Managers, Too
Companies need to have smart technicians who stay abreast of emerging digital threats and defenses, of course, but the technicians shouldn't be calling the shots. General managers need to take the lead in building processes that will...
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- February 2024 (Revised April 2024)
- Case
Uniswap: Fighting a Vampire Attack (A)
By: Shikhar Ghosh, Shweta Bagai and Liang Wu
This is the first of a three-case series that explores the challenges faced by Uniswap, a key player in the decentralized finance (DeFi) sector. Founded by Hayden Adams, the case traces Uniswap's rapid growth from a simple idea inspired by a Reddit post to becoming one...
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Keywords:
Blockchain;
Cryptocurrency;
Crypto Economy;
Community;
Decentralization;
Decentralized Exchange;
Decentralized Finance;
Digital Platform;
Entrepreneurship;
Governance;
Open Platforms;
Open-source Innovation;
Market Distruption;
Liquidity;
Stablecoin;
Vampire Attack;
Web3;
Token;
Technology Industry;
Technological Innovation;
Financial Services Industry;
United States
Ghosh, Shikhar, Shweta Bagai, and Liang Wu. "Uniswap: Fighting a Vampire Attack (A)." Harvard Business School Case 824-162, February 2024. (Revised April 2024.)
- March 2017 (Revised July 2019)
- Case
Walmart: Navigating a Changing Retail Landscape
By: Michael E. Porter and Jorge Ramirez-Vallejo
As the largest company, by revenue, in the world, Walmart has been a lightning rod for criticism. However, in an attempt to stay ahead of traditional and digital retailers, and keep customers satisfied with evolving demands, the company is strengthening its competitive...
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Keywords:
Shared Value;
Strategy;
Department Stores;
Sustainability;
Social Responsibility Of Business;
Value Creation;
Competitive Strategy;
Corporate Social Responsibility and Impact;
Retail Industry
Porter, Michael E., and Jorge Ramirez-Vallejo. "Walmart: Navigating a Changing Retail Landscape." Harvard Business School Case 717-474, March 2017. (Revised July 2019.)
- September 2023
- Case
Trilling Foods: Managing People with Data
Trilling Foods, a regional bricks-and-mortar grocery chain, has recently provided its frontline managers with new tools for using data. Allison Andersen, Trilling’s VP of Data Science, has spearheaded these efforts. Yet, as she works with Kent Wade, the general manager...
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Keywords:
Digital Transformation;
Management Practices and Processes;
Training;
Organizational Change and Adaptation;
Food and Beverage Industry;
Retail Industry
Feldberg, Alexandra C., and Jeffrey T. Polzer. "Trilling Foods: Managing People with Data." Harvard Business School Case 424-025, September 2023.
- July 2000 (Revised September 2005)
- Case
BMG Entertainment
By: Jan W. Rivkin and Gerrit Meier
As dramatic changes in technology and customer tastes roil the music industry, the top executives of BMG Entertainment, one of the world's largest record companies, must decide how to organize for digital distribution of music. This case includes a brief history of the...
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Keywords:
Risk and Uncertainty;
Competitive Strategy;
Distribution Channels;
Organizational Structure;
Technological Innovation;
Industry Structures;
Customer Focus and Relationships;
Growth and Development Strategy;
Information Technology;
Music Industry;
Entertainment and Recreation Industry
Rivkin, Jan W., and Gerrit Meier. "BMG Entertainment." Harvard Business School Case 701-003, July 2000. (Revised September 2005.)
- 08 Feb 2017
- Video
Francesca Ioffreda, MBA 2017
- 12 PM – 1 PM EST, 24 Feb 2021
- Virtual Programming
"Moderna" Case Discussion with CEO Stéphane Bancel
Join Professor Karim Lakhani for an interactive discussion of the new Moderna case, joined by Moderna CEO Stéphane Bancel (MBA 2000, AMP 170). This timely case explores how a company builds a digital organization and leverages artificial intelligence and other digital...
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- January 2021 (Revised May 2021)
- Case
Amazon Shopper Panel: Paying Customers for Their Data
By: Eva Ascarza and Ayelet Israeli
This case introduces a new Amazon program that has consumers upload their receipts from transactions outside of Amazon, in exchange for money. Through the discussion, the case aims to explore issues in customers’ privacy in the digital age, the value of customers’ own...
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Keywords:
Data Analytics;
Data Privacy;
Data Management;
"Marketing Analytics";
Marketing Communication;
Marketing Research;
Data-driven Management;
E-Commerce Strategy;
Ethical Decision Making;
CRM;
Consumer Protection;
Targeted Advertising;
Targeted Policies;
Data Ownership;
Marketing;
Research;
Marketing Communications;
Analytics and Data Science;
Management;
Customer Relationship Management;
Ethics;
E-commerce;
Retail Industry;
Technology Industry;
United States
Ascarza, Eva, and Ayelet Israeli. "Amazon Shopper Panel: Paying Customers for Their Data." Harvard Business School Case 521-058, January 2021. (Revised May 2021.)
- June 2018 (Revised January 2020)
- Case
Sony
By: Stefan Thomke, Atsushi Osanai and Akiko Kanno
Sony used to be synonymous with "innovation" and "cool products." The case reveals how the company lost its edge and describes the leadership initiatives to restore its former glory. In 2012, Kazuo (Kaz) Hirai becomes CEO and successfully transforms Sony, including a...
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John A. Deighton
John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details
- 26 Aug 2015
- News
HBX Intros HBX Live Virtual Classroom
- March 2007 (Revised April 2007)
- Case
Fujifilm: A Second Foundation
Fujifilm was the second largest manufacturer of photographic film in the world when digital imaging began to substitute for its core business. In contrast to some photography incumbents, such as Polaroid, Fuji had a relatively successful transition to digital imaging....
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Keywords:
Growth and Development Strategy;
Transition;
Mission and Purpose;
Globalized Markets and Industries;
Opportunities;
Electronics Industry;
Technology Industry
Gavetti, Giovanni M., Mary Tripsas, and Yaichi Aoshima. "Fujifilm: A Second Foundation." Harvard Business School Case 807-137, March 2007. (Revised April 2007.)
- 19 Nov 2018
- HBS Seminar
Allie Feldberg, Harvard Business School
Rowan Clarke
Rowan Clarke is a PhD candidate in the Strategy Unit and affiliate of the Digital Data Design (D^3) Institute at Harvard. His interests are in strategy/entrepreneurship and AI for economic development. His work assists small and medium business entrepreneurs to grow...
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- 12 May 2016
- Video