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All HBS Web
(1,071)
- News (107)
- Research (820)
- Events (1)
- Multimedia (2)
- Faculty Publications (580)
- 01 Jun 2020
- News
Inside Out
corridors and lobbies). As offices get smaller, a number like 250 square feet per person is becoming more typical. From a salary point of view, in Massachusetts, the gross wages for job titles like advertising sales agent, tax preparer,...
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- 01 Feb 1997
- News
Made, Not Born: HBS Courses and Entrepreneurial Management
in the organizations they lead. " Fostering creativity in others is what former student Jeffrey H. Flemings (MBA '96) does for a living. Flemings, associate director of the Consumer Insight Group at Arnold Communications, a regional View Details
- September–October 2022
- Article
Should Your Company Sell on Amazon?: Reach Comes at a Price
By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Sabir Semerkant
Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers.
In this article, the authors present a scorecard to...
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Keywords:
Retail;
Retailing;
Online Business;
Ecommerce;
E-commerce;
E-Commerce Strategy;
Omnichannel Retail;
Omnichannel Retailing;
Amazon;
Amazon.com;
Sales;
Digital Marketing;
Internet and the Web;
Business Model;
Retail Industry;
Retail Industry;
Retail Industry;
Retail Industry;
Retail Industry;
Retail Industry;
Retail Industry;
Retail Industry;
Retail Industry;
Retail Industry;
United States
Israeli, Ayelet, Leonard A. Schlesinger, Matt Higgins, and Sabir Semerkant. "Should Your Company Sell on Amazon? Reach Comes at a Price." Harvard Business Review 100, no. 5 (September–October 2022): 38–46.
- 28 Jan 2014
- First Look
First Look: January 28
propose the Attention-contingent Advertising Strategy, a framework to match the most effective approach to the quality of attention contingently available. As the value of attention rises, marketers need to become better managers of...
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Keywords:
Sean Silverthorne
- 05 Sep 2017
- First Look
First Look at New Research and Ideas, September 5, 2017
composition as a key but largely endogenous part of development, while structural economies conceptualizes it as a fundamental driver. Competitiveness policy is about leveraging existing clusters as a platform for upgrading microeconomic fundamentals, where structural...
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Keywords:
Sean Silverthorne
- 08 Mar 2016
- First Look
March 8, 2016
choices. Evaluating a natural experiment in which different results were shown to users who performed similar searches, they find that Google's prominent placement of its Flight Search service increased the clicks on paid advertising...
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Sean Silverthorne
- 25 Feb 2014
- First Look
First Look: February 25
the weakening of democratic governance and the politics of decisions about industrial policy. Publisher's link: http://www.psupress.org/books/titles/978-0-271-05631-9.html August 2013 Research Policy Digital Dark Matter and the Economic...
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Keywords:
Sean Silverthorne
- 22 Jan 2013
- First Look
First Look: Jan. 22
Publication:Academy of Management Annals Abstract The concept of imprinting has attracted considerable interest in numerous fields-including organizational ecology, institutional theory, network analysis, and career research-and has been applied at several levels of...
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Keywords:
Sean Silverthorne
- 15 Aug 2005
- HBS Case
Classic Cases Live On at HBS
dollars for that?' They come to grips with the idea that physical appearance plays a part in how you price a car, but with an industrial product, it's all about the value you create." Hernias R Us Case: Shouldice Hospital Limited...
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by Garry Emmons
- 01 Mar 2005
- News
Answering the Call
customer. When students learn that a hammer pad basically consists of coiled steel, they often exclaim, ‘And I’m expected to pay thousands of dollars for that?’ They come to grips with the idea that physical appearance plays a part in how you price a car, but with an...
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- 08 May 2007
- First Look
First Look: May 8, 2007
differences. Ghemawat shows you how—by providing tools for: Assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention. Tracking the...
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Keywords:
Martha Lagace
- 31 Jan 2017
- Research & Ideas
Why These Business School Professors Oppose Trump's Executive Order on Immigration
be non-American. Andy Grove, a survivor of the Holocaust, would not have wanted to come to a country that didn’t welcome immigrants. Moreover, it is no wonder that Silicon Valley is up in arms over this policy. Our most dynamic industry...
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by Staff
- 04 Feb 2014
- First Look
First Look: February 4
These new establishments were concentrated in industries where women entrepreneurs have been traditionally active and the entry was mainly found among household-based establishments. We measure and discuss the extent to which this...
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Sean Silverthlorne
- 18 Aug 2009
- First Look
First Look: August 18
these two relationships may operate in a circular fashion. Second, we consider whether advertising these benefits of charitable giving—asking people to give in order to be happy—may have the perverse consequence of decreasing charitable...
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Martha Lagace
- 12 Feb 2008
- First Look
First Look: February 12, 2007
industries may split apart. Untapped Potential in the Study of Negotiation and Gender Inequality in Organizations Authors:Hannah Riley Bowles and Kathleen L. McGinn Periodical:Academy of Management Annals, Vol. 2, Psychology Press,...
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Martha Lagace
- 01 Dec 2011
- News
Making the Case for Leadership
about the up-and-coming general manager of Nickelodeon Latin America. “I was interested in the entertainment industry and globalization,” Hill recalls. “The article was about the business, not how she led.” So how did “Taran Swan at...
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Keywords:
Garry Emmons;Julia Hanna;Roger Thompson;
Performing Arts, Spectator Sports, and Related Industries;
Performing Arts, Spectator Sports, and Related Industries;
Performing Arts, Spectator Sports, and Related Industries;
Performing Arts, Spectator Sports, and Related Industries;
Performing Arts, Spectator Sports, and Related Industries;
Performing Arts, Spectator Sports, and Related Industries;
Performing Arts, Spectator Sports, and Related Industries;
Performing Arts, Spectator Sports, and Related Industries;
Performing Arts, Spectator Sports, and Related Industries;
Performing Arts, Spectator Sports, and Related Industries;
Performing Arts, Spectator Sports, and Related Industries;
Performing Arts, Spectator Sports, and Related Industries;
Performing Arts, Spectator Sports, and Related Industries;
Performing Arts, Spectator Sports, and Related Industries;
Performing Arts, Spectator Sports, and Related Industries
- 24 Jul 2007
- First Look
First Look: July 24, 2007
industrial ecology literature that highlights the environmental benefits of by-product synergy. By-product synergy is defined as the conversion of a firm's waste stream from a manufacturing process into valuable feedstock for another...
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Martha Lagace
- 28 Oct 2008
- First Look
First Look: October 28, 2008
important predictor of product performance, product variety, process flexibility and industry evolution. We explore this relationship in the software industry by use of a technique called Design Structure...
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Martha Lagace
- 01 Oct 1996
- News
Lasting Impressions
limited in investment banking in the 1970s, ended up working in advertising for a number of years before starting her own successful real-estate business in Washington, D.C. "I don't take orders well," she laughs. "As time went on, it...
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Deborah E. Blagg
- 01 Oct 1996
- News
Leading In a New Era
industry during the previous decade, the company posted its first losses ever, and for the last five years, American has strived to trim some of its excess growth. Donald Carty, American's president since March 1995, says that dealing...
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Keywords:
Nancy O. Perry