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All HBS Web
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- Faculty Publications (1,048)
Show Results For
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All HBS Web
(4,929)
- Faculty Publications (1,048)
Launch
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- April 1986 (Revised September 1993)
- Case
Sun Microsystems, Inc. (A)
- September 1985 (Revised September 1987)
- Case
H.J. Heinz Co.: Plastic Bottle Ketchup (A)
- November 1983 (Revised October 1989)
- Case
Procter & Gamble Europe: Vizir Launch
- November 1983 (Revised May 1990)
- Case
Procter & Gamble Co. (A)
- November 1983 (Revised May 1990)
- Case
Procter & Gamble Co. (B)
- Teaching Interest
Crossover into Business (for Professional Athletes)
- Teaching Interest
Launching New Ventures—Jump-Starting Innovation for Entrepreneurs and Business Owners (Executive Education)
- Teaching Interest
Launching Technology Ventures
This course takes the perspective of founders struggling to achieve product market fit in their early-stage startups. Our cases focus on founder decision during this search and discovery phase, both in the experiments that they design and run as well as the... View Details
- Research Summary
Lean Startup Management Practices
Many information technology startups have embraced "lean startup" management practices. Lean startups confront high levels of uncertainty about both customer problems and product solutions: the strength of demand for new... View Details
- Teaching Interest
Managing the Future of Work (MBA Education—Elective Curriculum)
The nature and scope of work is changing rapidly, creating massive business challenges in the shadow of broader political and social shifts. HBS launched a major initiative in 2017 on Managing the Future of Work to define these workplace issues and... View Details
- Research Summary
Moving Beyond Direct-to-Consumer
Changing consumer behaviors have redefined what it means to be direct to consumer ("DTC"). What once began online a decade ago as a distribution and disintermediation strategy has since evolved into a multifaceted approach for the modern-day brand.
The... View Details
- Teaching Interest
Overview
Launching Technology Ventures
Launching Technology Ventures (LTV) is designed for students who are actively working on their own startups or who will work at early-stage startups. The course material is, in particular, focused on new businesses in the...
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- Teaching Interest
Overview
- Teaching Interest
Overview
- Research Summary
Overview
Start Up Strategy and Management
Bussgang’s research focuses on applying Lean Startup principles to early-stage technology companies as well as the challenges and opportunities when scaling startups. His work led to the creation of the MBA elective...
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- Research Summary
Overview
- Research Summary
Overview
- Research Summary
Overview
- Teaching Interest
Product Management
A Product Manager is obsessed with the problem their product tries to solve and works to both define the product’s functional requirements and lead cross-functional teams to develop, launch and improve their product over time. Taught by an experienced former Google... View Details
- Teaching Interest