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Show Results For
-
All HBS Web
(3,431)
- People (5)
- News (739)
- Research (2,113)
- Events (3)
- Multimedia (36)
- Faculty Publications (1,672)
- December 2022 (Revised January 2023)
- Case
Cann: High Hopes for Cannabis Infused Beverages
By: Ayelet Israeli and Anne V. Wilson
Founded in 2018 by Jake Bullock and Luke Anderson, Cann sold “social tonics,” or cannabis-infused beverages. By 2022, the company had several notable celebrity investors and talent partners, had sold over 10 million beverages to consumers, was distributing in six...
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Keywords:
Stigma;
Product Innovation;
Product Introduction;
Product Differentiation;
New Products;
New Product Marketing;
New Product Management;
Brand Management;
Branding;
Packaging;
Positioning;
Growth Strategy And Execution;
Growth;
Cannabis Industry;
Purpose;
Purpose Brands;
LGBTQ;
Direct-to-consumer;
DTC;
Regulations;
Channels Of Distribution;
Product Development;
Product Marketing;
Product Positioning;
Product;
Innovation and Invention;
Brands and Branding;
Marketing;
Marketing Communications;
Marketing Channels;
Advertising;
Advertising Campaigns;
Digital Marketing;
Market Entry and Exit;
Governing Rules, Regulations, and Reforms;
Food and Beverage Industry;
Food and Beverage Industry;
United States;
Canada;
North America
Israeli, Ayelet, and Anne V. Wilson. "Cann: High Hopes for Cannabis Infused Beverages." Harvard Business School Case 523-074, December 2022. (Revised January 2023.)
- 30 Apr 2020
- Book
Fighting Climate Change Requires a New Capitalism
Rebecca Henderson spent her young adult years living two lives. At work, she preached the risks of resisting change to MBA students at the Massachusetts Institute of Technology, drawing on lessons she learned while watching factories close as a management consultant....
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- September 2020
- Case
Drinkworks: Home Bar by Keurig
By: Sunil Gupta, Jonathan Levav and Julia Kelley
In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch InBev, Drinkworks had developed an...
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Keywords:
Marketing;
Marketing Strategy;
Product Marketing;
Product Launch;
Product Positioning;
Markets;
Bids and Bidding;
Demand and Consumers;
Consumer Behavior;
Market Design;
Distribution;
Distribution Channels;
Product;
Product Design;
Product Development;
Business Model;
Customers;
Customer Value and Value Chain;
Decision Making;
Decisions;
Goods and Commodities;
Innovation and Invention;
Technological Innovation;
Business or Company Management;
Growth and Development Strategy;
Research;
Research and Development;
Strategy;
Adoption;
Competitive Advantage;
Segmentation;
Information Technology;
Information Infrastructure;
Value;
Value Creation;
Food and Beverage Industry;
Food and Beverage Industry;
North and Central America;
United States
Gupta, Sunil, Jonathan Levav, and Julia Kelley. "Drinkworks: Home Bar by Keurig." Harvard Business School Case 521-010, September 2020.
- 03 Oct 2007
- Research & Ideas
Dealing with the ‘Irrational’ Negotiator
to ensure that she understands why the offer is in her best interest. She may simply have misunderstood or ignored a crucial piece of information. Mistake 2: They Are Not Irrational; They Have Hidden Constraints In 2005, the U.S. government passed legislation to...
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Keywords:
by Deepak Malhotra & Max H. Bazerman
- October 2018
- Case
Recipe for Success: Growth and Evolution at Cafe Cupcake
By: Anthony Mayo and Heather Beckham
Café Cupcake (CC) is a fast-casual restaurant chain that offers artisan cupcakes and light fare throughout the southeastern United States and Texas. This case chronicles the growth and evolution of Café Cupcake. It also considers the specific human resource challenges...
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Keywords:
Growth and Development Strategy;
Human Resources;
Management;
Organizational Change and Adaptation;
Organizational Culture;
Food and Beverage Industry
Mayo, Anthony, and Heather Beckham. "Recipe for Success: Growth and Evolution at Cafe Cupcake." Harvard Business School Brief Case 919-509, October 2018.
- November 2000 (Revised March 2001)
- Case
Iggy's Bread of the World
By: Kathleen L. McGinn and Alexis Lefort
In January 1994, Igor and Ludmilla Ivanovic opened the doors of their bakery, Iggy's Bread of the World. This case describes their unusual mission statement and the way in which they try to bring a social consciousness mentality to a for-profit business. Six years...
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Keywords:
Growth Management;
Mission and Purpose;
Organizational Culture;
Restructuring;
Family Business;
Power and Influence;
Food and Beverage Industry;
Food and Beverage Industry;
Massachusetts
McGinn, Kathleen L., and Alexis Lefort. "Iggy's Bread of the World." Harvard Business School Case 801-282, November 2000. (Revised March 2001.)
- 07 May 2024
- Blog Post
Opportunity to Offset Travel Emissions with Carbon Credits that Meet HBS Criteria
Interested in offsetting your travel carbon footprint? Click here. Are you traveling soon, but feel concerned about the carbon footprint of your flight or drive? Planes and cars release greenhouse gas emissions (GHG) such as carbon dioxide, along with other pollutants...
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- Web
Partners & Fellows | Social Enterprise | Harvard Business School
Save the Children Sesame Workshop Single Stop Social Finance Special Olympics Teach for America The Boston Foundation The Nature Conservancy Trust for Governors Island United Nations World Food Programme United Negro College Fund U.S....
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- 16 May 2023
- Blog Post
Celebrating Asian American and Pacific Islander Heritage Month at HBS (part 2)
May is Asian American & Pacific Islander (AAPI) Heritage Month. The Asian Affinity Business Association (AABA), in collaboration with students and organizations across campus, is proud to share and honor the stories of our community members. We hope these stories...
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- Portrait Project
Nagi Otgonshar
vegetable plot As a child, I did not fully understand the economic struggles after the collapse of socialism in Mongolia. After the withdrawal of the Soviets from our country, we often lost electricity, food became scarce, and even my...
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- 01 Sep 2023
- News
Global Outposts Expand HBS’s Intellectual Footprint
Since taking over as CEO of Tata Steel in 2013, T. V. Narendran had sought to transform India’s oldest steel manufacturing firm to ready it for a rapidly evolving business world. He instilled financial discipline, acquired new businesses, and launched digital...
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Keywords:
Jennifer Gillespie
- August 2015 (Revised March 2017)
- Case
Planters Nuts
By: Robert J. Dolan and Donald K. Ngwe
In 2012 Planters had about $1 billion in U.S. annual revenues, but had experienced declining unit sales and household penetration over the past six years. The snack nuts category was growing overall, but household spending was shifting away from peanuts, cashews, and...
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Dolan, Robert J., and Donald K. Ngwe. "Planters Nuts." Harvard Business School Case 516-004, August 2015. (Revised March 2017.)
- 12 Mar 2021
- News
My Favorite Case
food company during the pandemic. Wow, what a ride—we are still growing! —Richard Craven (MBA 1987) Back to top “Head Ski Co.” Published in 1967, this case describes the development of the company to its preeminence in high-priced skis,...
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- 04 Feb 2002
- Research & Ideas
How a Juicy Brand Came Back to Life
Even now, mere mention of Quaker Oats' acquisition of Snapple causes veteran dealmakers to shudder. For good reason. In 1993, Quaker paid $1.7 billion for the Snapple brand, outbidding Coca-Cola, among other interested parties. In 1997, Quaker sold Snapple to Triarc...
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- August 2020 (Revised February 2021)
- Case
Luckin Coffee (A): Caffeine-fueled Growth?
By: Ramon Casadesus-Masanell and Karen Elterman
This case describes the founding of Chinese coffee chain Luckin Coffee in 2017 and its path to surpassing Starbucks as the largest coffee chain in China (by number of stores) in 2019. Unlike Starbucks stores, which were designed to be welcoming “third places” for...
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Keywords:
Business Model;
Business Earnings;
Cost;
Cost Management;
Financial Statements;
Financial Condition;
Financial Management;
Stocks;
Profit;
Revenue;
Price;
Food;
Business History;
Employment;
Brands and Branding;
Product Positioning;
Marketing Strategy;
Business Strategy;
Expansion;
Competitive Strategy;
Food and Beverage Industry;
Technology Industry;
Asia;
China
Casadesus-Masanell, Ramon, and Karen Elterman. "Luckin Coffee (A): Caffeine-fueled Growth?" Harvard Business School Case 721-370, August 2020. (Revised February 2021.)
- 24 Oct 2011
- Research & Ideas
The Yelp Factor: Are Consumer Reviews Good for Business?
In recent years, consumer review sites including Yelp, Citysearch, and TripAdvisor have become the first stop for recommendations on everything from dinner to dentists. Along the way, they've earned a loyal following from fans, but also the ire of businesses that find...
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- January 1986 (Revised July 2006)
- Case
Kristen's Cookie Company (A)
The student is starting his or her own business, baking make-to-order cookies. Basic times of each operation are laid out and the student is asked to determine the consequences for the operating system. Serves as an exercise and review of concepts such as capacity,...
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Bohn, Roger E. "Kristen's Cookie Company (A)." Harvard Business School Case 686-093, January 1986. (Revised July 2006.)
- 01 Mar 2003
- News
Dick Franyo: From Banker to Barkeeper
With thirty years in the investment banking business under his belt, Richard L. Franyo (MBA ’72), then managing director of investment banking for Deutsche Bank, was ready for a change. But after a heady career that included playing a key role in building Alex. Brown &...
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- 01 Jan 2005
- News
Joseph J. O'Donnell, MBA 1971
including facilities in more than twenty arenas and stadiums, serving all kinds of snacks and comfort food in the stands and fine cuisine in the luxury boxes. It is also a major player in numerous convention and performing arts centers...
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- 07 Dec 2022
- Blog Post
2022 Climate Symposium: Tackling Climate Together
The theme of the 2022 Annual Climate Symposium was “Tackling Climate Together” with a focus on the intersectionality of climate change and the critical need for businesses, individuals, policy makers, and consumers to come together to develop innovative solutions that...
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