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Show Results For
-
All HBS Web
(6,570)
- People (20)
- News (1,244)
- Research (4,247)
- Events (34)
- Multimedia (72)
- Faculty Publications (3,067)
- 04 Feb 2020
- Video
Adi Godrej
Adi Godrej, chair of the India-based consumer products Godrej Group, describes how the firm welcomed the opening of India’s economy in the early 1990s and sought out several joint ventures, including ones with...
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- June 2011
- Case
Reed Supermarkets: A New Wave of Competitors
By: John A. Quelch and Carole Carlson
Reed Supermarkets is a high-end supermarket chain with operations in several Midwestern states. Meredith Collins, vice president of marketing, visits stores located in Columbus, Ohio, an important region with the largest market and the greatest impact on revenue...
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Keywords:
Product Positioning;
Marketing Strategy;
Business Growth and Maturation;
Competitive Strategy;
Consumer Behavior;
Brands and Branding;
Retail Industry;
Food and Beverage Industry;
Ohio
Quelch, John A., and Carole Carlson. "Reed Supermarkets: A New Wave of Competitors." Harvard Business School Brief Case 114-296, June 2011.
- June 2002 (Revised October 2005)
- Case
Inside Intel Inside
By: Youngme E. Moon and Christina L. Darwall
In early 2002, Pamela Pollace, vice president and director of Intel's worldwide marketing operations, is debating whether the company should extend its "Intel Inside" branding campaign to non-PC product categories, such as cell phones and PDAs. The "Intel Inside"...
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Keywords:
Advertising Campaigns;
Growth and Development;
Brands and Branding;
Marketing Strategy;
Product Positioning;
Sales;
Expansion;
Competitive Advantage;
Semiconductor Industry;
Manufacturing Industry;
California
Moon, Youngme E., and Christina L. Darwall. "Inside Intel Inside." Harvard Business School Case 502-083, June 2002. (Revised October 2005.)
- 06 Jun 2018
- Working Paper Summaries
Complex Disclosure
David G. Fubini
David G. Fubini is a Senior Lecturer in the Organizational Behavior Unit and leader of the Leading Professional Services Firm and Mergers & Acquisitions Programs for Harvard Business School’s Executive Education. His MBA teaching has concentrated on teaching the... View Details
Kris Johnson Ferreira
Kris Ferreira is the Edgerley Family Associate Professor of Business Administration in the Technology and Operations Management (TOM) Unit. She teaches the Supply Chain Management course in the MBA elective curriculum and analytics in numerous Executive Education... View Details
Keywords:
retailing
- 21 Jan 2009
- First Look
First Look: January 21, 2009
http://www.hbs.edu/research/pdf/06-007.pdf Sweatshop Labor Is Wrong Unless the Jeans Are Cute: Motivated Moral Disengagement Authors:Neeru Paharia and Rohit Deshpandé Abstract While many consumers say they care about issues such as...
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Keywords:
Martha Lagace
- January 2021
- Case
Value-Based Insurance Design at Onex
By: Joshua Schwartzstein, Amitabh Chandra and Amram Migdal
The operating executives of Health and Benefits for Onex Partners, Megan Jackson Frye and Sam Camens, faced a challenge: Healthcare costs for employees of Onex’s portfolio companies were continuing to rise above the consumer price index, reflecting broader trends...
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Keywords:
Decision Making;
Cost vs Benefits;
Decision Choices and Conditions;
Decisions;
Finance;
Behavioral Finance;
Insurance;
Health;
Health Care and Treatment;
Human Resources;
Compensation and Benefits;
Markets;
Demand and Consumers;
Consumer Behavior;
Social Psychology;
Behavior;
Interests;
Motivation and Incentives;
Perception;
Health Industry;
Insurance Industry;
North America;
United States
Schwartzstein, Joshua, Amitabh Chandra, and Amram Migdal. "Value-Based Insurance Design at Onex." Harvard Business School Case 921-023, January 2021.
- November–December 2013
- Article
The Dynamic Effects of Bundling as a Product Strategy
By: Timothy Derdenger and Vineet Kumar
Several key questions in bundling have not been empirically examined: Is mixed bundling more effective than pure bundling or pure components? Does correlation in consumer valuations make bundling more or less effective? Does bundling serve as a complement or substitute...
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Derdenger, Timothy, and Vineet Kumar. "The Dynamic Effects of Bundling as a Product Strategy." Marketing Science 32, no. 6 (November–December 2013): 827–859.
- 27 Sep 2018
- Working Paper Summaries
Large-Scale Demand Estimation with Search Data
- November 2019 (Revised April 2020)
- Case
Purple Innovation, Inc.: The Online to Offline Marketing Challenge
By: Elie Ofek and Nakisha Williams
This case focuses on Purple Innovation Inc. (Purple), a company that started out in the Direct to Consumer (DTC) mattress space. In late 2018, after a successful launch and IPO with sales predominantly originating from its website, Purple was looking to sustain its...
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Keywords:
Offline Sales;
Marketing Strategy;
Digital Marketing;
Growth and Development Strategy;
Consumer Products Industry;
Consumer Products Industry
Ofek, Elie, and Nakisha Williams. "Purple Innovation, Inc.: The Online to Offline Marketing Challenge." Harvard Business School Case 520-040, November 2019. (Revised April 2020.)
- February 2005
- Article
European Integration and Corporate Restructuring: The Strategy of Unilever c1957-c1990
By: Geoffrey Jones and Peter Miskell
This article examines the role of the large Anglo-Dutch consumer products company in promoting European integration. It shows that Unilever contributed financially to campaigns to support the creation of the European Union, and its subsequent expansion, despite a...
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Keywords:
Horizontal Integration;
Organizations;
Policy;
Expansion;
Market Transactions;
Geographic Location;
Restructuring;
Competition;
Brands and Branding;
Production;
Capital Structure;
Value;
Consumer Products Industry;
European Union;
United States
Jones, Geoffrey, and Peter Miskell. "European Integration and Corporate Restructuring: The Strategy of Unilever c1957-c1990." Economic History Review 58, no. 1 (February 2005): 113–139.
- October 1990 (Revised July 1991)
- Case
Zenith: Marketing Research for High Definition Television (HDTV)
Managers at Zenith must decide what marketing research, if any, needs to be done now in order to assess market potential and consumer preference for a technological innovation, high definition television (HDTV) that is yet to be introduced. The case describes various...
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Keywords:
Technological Innovation;
Research;
Marketing;
Television Entertainment;
Electronics Industry
Sultan, Fareena. "Zenith: Marketing Research for High Definition Television (HDTV)." Harvard Business School Case 591-025, October 1990. (Revised July 1991.)
- September 2019
- Case
Netflix: A Creative Approach to Culture and Agility
By: Ranjay Gulati, Allison Ciechanover and Jeff Huizinga
By 2018, Netflix had been credited for revolutionizing how viewers consumed entertainment—shifting from ad-fueled linear network programming to a highly personalized, on-demand, all-you-can-consume, ad-free model. The company was riding a long wave of revenue and...
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Keywords:
Digital Technologies;
Streaming;
Video On Demand;
International Expansion;
Leadership;
Information Technology;
Entrepreneurship;
Innovation and Management;
Innovation Strategy;
Leadership Style;
Management Style;
Organizational Culture;
Entertainment;
Media;
Change Management;
Expansion;
Technology Industry;
United States
Gulati, Ranjay, Allison Ciechanover, and Jeff Huizinga. "Netflix: A Creative Approach to Culture and Agility." Harvard Business School Case 420-055, September 2019.
- March 2021 (Revised January 2023)
- Background Note
The Pandemic's Impact on the U.S. Food System
By: José B. Alvarez and Natalie Kindred
This note is intended not as a comprehensive account but as a starting point for discussion about the impact of the COVID-19 pandemic on the U.S. food system. Written in late 2020, the note describes, in part through the voices of industry leaders, how the pandemic...
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Keywords:
COVID-19 Pandemic;
Agribusiness;
Risk and Uncertainty;
Risk Management;
Leadership;
Change Management;
Safety;
Health;
Health Pandemics;
Disruption;
Adaptation;
Supply Chain;
Supply Chain Management;
Consumer Behavior;
Retail Industry;
Food and Beverage Industry;
Agriculture and Agribusiness Industry;
Transportation Industry;
United States
- 15 Dec 2010
- News
How to Build a Brand Like Corona
- 22 Feb 2012
- News
Credit Card Disclosures: Effective or Not?
The U.S. Needs an SEC for Its Health Care System
The U.S. health care system suffers from a lack of transparency. Employers, insurers and individual consumers pay varying prices for treatments, drugs and digital information...
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