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- News (126)
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- Faculty Publications (197)
Show Results For
-
All HBS Web
(518)
- People (2)
- News (126)
- Research (304)
- Multimedia (1)
- Faculty Publications (197)
- 20 Nov 2010
- News
Why are Asian women aspiring to Western ideals of beauty?
- 01 Jun 2005
- News
Read This and Write
short story can be written in an afternoon or a weekend. We all have stories to tell, and it is a thing of beauty to share your mind with the world.” For this year’s competition (deadline June 30), Koruth...
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- 10 Aug 2017
- News
Ideal Beauty: An Imagined State of Mind
- 2017
- Book
Profits and Sustainability: A History of Green Entrepreneurship
By: Geoffrey Jones
This book explores whether profits and environmental sustainability are compatible through the lens of a global history of green entrepreneurship between the nineteenth century and today. It tells the story of the extraordinary and often eccentric men and women who...
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Keywords:
Environmental Entrepreneurship;
Green Business;
Sustainability;
Entrepreneurship;
Ethics;
Business History;
Religion;
Environmental Sustainability;
Agriculture and Agribusiness Industry;
Banking Industry;
Beauty and Cosmetics Industry;
Consumer Products Industry;
Alternative Energy Industry;
Financial Services Industry;
Food and Beverage Industry;
Green Technology Industry;
Tourism Industry;
Africa;
Asia;
Europe;
Latin America;
North and Central America;
Oceania
Jones, Geoffrey. Profits and Sustainability: A History of Green Entrepreneurship. New York: Oxford University Press, 2017.
- September 1993 (Revised June 2009)
- Case
Mary Kay Cosmetics: Asian Market Entry (A)
By: John A. Quelch
In February 1993, Curran Dandurand, senior vice president of Mary Kay Cosmetics Inc.'s global marketing group, was reflecting on the company's international operations. Mary Kay Cosmetics Inc. products had been sold outside the United States for over 15 years, but by...
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Keywords:
Globalized Firms and Management;
Market Entry and Exit;
Operations;
Sales;
Beauty and Cosmetics Industry;
Asia
Quelch, John A. "Mary Kay Cosmetics: Asian Market Entry (A)." Harvard Business School Case 594-023, September 1993. (Revised June 2009.)
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
Lauder, founded Estée Lauder Cosmetics. By the time she retired from public life in the mid-1990s, this company had become one of the largest cosmetics manufacturers in the world and was recognized as one of...
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- November 2017 (Revised October 2018)
- Case
Brandless: Disrupting Consumer Packaged Goods
By: Jill Avery
Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods, offered consumers a limited assortment of values-conscious products delivered directly to their homes with the simplicity of one fixed $3 price point that promised an...
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Keywords:
Brand;
Brand Management;
Retailing;
Retailing Industry;
Private Label;
Direct To Consumer Marketing;
Ecommerce;
Digital Marketing;
Consumer Packaged Goods;
Startup;
Marketing;
Marketing Strategy;
Disruption;
Food;
Product Marketing;
Marketing Channels;
Consumer Behavior;
Brands and Branding;
Venture Capital;
E-commerce;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
United States;
North America
Avery, Jill. "Brandless: Disrupting Consumer Packaged Goods." Harvard Business School Case 518-044, November 2017. (Revised October 2018.)
- 25 Apr 2023
- Op-Ed
How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model
Two China-based retail platforms, SHEIN and Temu, are getting a huge amount of attention in the fashion industry these days. I believe that the significance of these platforms goes way beyond the ability to...
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- 08 Apr 2019
- Sharpening Your Skills
The Life of Luxury and How to Sell It
Helena Rubinstein Used Tall Tales to Turn Cosmetics into a Luxury Brand Using guile, brilliant branding, and more than a few falsehoods, Helena Rubinstein lifted cosmetics from...
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- November 2021 (Revised May 2022)
- Case
West Virginia: Finding the Right Path Forward
By: Matthew C. Weinzierl, Christine Keung and Reggie Smith
Once at the center of the American economy, the state of West Virginia had seen decades of decline as its coal industry fell on hard times. With beautiful but challenging topography, a proud but shrinking population, and a new scourge of the opioid epidemic, the...
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Keywords:
Population Health;
Geographic Location;
Economic Slowdown and Stagnation;
Problems and Challenges;
Social Issues;
West Virginia
Weinzierl, Matthew C., Christine Keung, and Reggie Smith. "West Virginia: Finding the Right Path Forward." Harvard Business School Case 722-024, November 2021. (Revised May 2022.)
- October 2007 (Revised March 2008)
- Case
Dove: Evolution of a Brand
By: John A. Deighton
Examines the evolution of Dove from functional brand to a brand with a point of view after Unilever designated it as a masterbrand, and expanded its portfolio to cover entries into a number of sectors beyond the original bath soap category. The development causes the...
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Keywords:
History;
Expansion;
Marketing Strategy;
Social Marketing;
Digital Marketing;
Brands and Branding;
Consumer Products Industry;
Consumer Products Industry
Deighton, John A. "Dove: Evolution of a Brand." Harvard Business School Case 508-047, October 2007. (Revised March 2008.) (request a courtesy copy.)
- 15 Jun 2021
- News
June 2021 Books and Podcasts
consumers and shopping habits in the next few years. Real Estate, a Love Story: Wisdom, Honor, and Beauty in the Toughest Business in the World By Joshua Benaim (MBA 2006)...
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- August 1996
- Case
ThermoLase
By: William A. Sahlman and Andrew S. Janower
John Hansen, CEO of ThermoLase, must develop a plan of action to exploit the company's new development-stage revolutionary hair removal technology with negligible revenues and a $500 million market capitalization. This nascent public Thermo Electron spin out company...
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Keywords:
Business or Company Management;
Corporate Entrepreneurship;
Venture Capital;
Business Strategy;
Growth and Development Strategy;
Business Plan;
Beauty and Cosmetics Industry
Sahlman, William A., and Andrew S. Janower. "ThermoLase." Harvard Business School Case 897-002, August 1996.
- 10 Jan 2005
- Research & Ideas
Motivation and the Cross-Sector Alliance
government blames the industrial sector, thus holding manufacturers responsible. The upcoming period of legislative meetings will tackle the new law on containers and packages. There are several proposals,...
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- November 2010 (Revised October 2011)
- Case
Oriflame S.A. (A)
By: David F. Hawkins, Karol Misztal and Daniela Beyersdorfer
A direct-selling cosmetics company involved in emerging markets exhibits significant foreign exchange risk exposure and profitability swings in the wake of the 2008 financial crisis. Students must review the company's use of derivative instruments and other hedging...
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Keywords:
Accounting;
Financial Crisis;
Currency Exchange Rate;
Financial Strategy;
Investment;
Management Analysis, Tools, and Techniques;
Risk Management;
Emerging Markets;
Beauty and Cosmetics Industry
Hawkins, David F., Karol Misztal, and Daniela Beyersdorfer. "Oriflame S.A. (A)." Harvard Business School Case 111-050, November 2010. (Revised October 2011.)
- 10 Sep 2015
- Blog Post
Why We Recruit: EF Education First
opportunities to partner with HBS students and clubs on and off campus. We’ve recently moved into our beautiful new North American headquarters on the banks of the Charles...
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- 10 Jun 2022
- Blog Post
New Venture Competition 2022: Business and Environment Ventures
sustainable food future. We’re engineering microalgae to be sustainable and cost-efficient substitutes for palm oils. TROVEMarketCaroline Walton, MBA 2023; Andrew Morgan, MBA 2023The packaged food industry...
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- Web
Valuing an MBA: Beyond Dollars and “Sense" - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year...
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- July 2009 (Revised August 2010)
- Case
Radiant Cosmetics: What's in a Pout?
By: Robert C. Pozen and Mary Ellen Webster Hammond
In 2006, Radiant Cosmetics president and CEO, Margaret Clark, was contemplating the launch of a new, lip-plumping product called "Four Carat Pout." Clark faced many decisions concerning the launch: marketing the product as a luxury brand or a retail item; how to...
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Keywords:
Global Strategy;
Globalized Markets and Industries;
Intellectual Property;
Marketing Strategy;
Product Marketing;
Product Launch;
Product Positioning;
Beauty and Cosmetics Industry
Pozen, Robert C., and Mary Ellen Webster Hammond. "Radiant Cosmetics: What's in a Pout?" Harvard Business School Case 310-003, July 2009. (Revised August 2010.)
- 28 Mar 2016
- News
Drawing Connections Between Business and Art
as a commodity and an investment. Japanese culture has always valued art and incorporated it into nearly everything, Shibayama notes. Something as minor as the gift wrapping on a box is usually carefully...
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Keywords:
Constantine von Hoffman