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- All HBS Web (539)
- Faculty Publications (58)
- 22 Nov 2023
- Research & Ideas
Humans vs. Machines: Untangling the Tasks AI Can (and Can't) Handle
people, deeply in your context,” explains Edward McFowland III, assistant professor at Harvard Business School and one of the study’s authors. "The challenge right now is that this is brand new. Companies cannot simply ignore these tools,...
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Gerald Zaltman
*Joined Harvard Faculty: 1991
Prior Faculty Appointments: Northwestern University, 1968-75;
University of Pittsburgh, 1975-91
Prior Faculty Appointments: Northwestern University, 1968-75;
University of Pittsburgh, 1975-91
*Doctoral Degree in Sociology Received from: The John Hopkins University;
MBA Degree Received from: The University of...
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- February 1997 (Revised January 2002)
- Case
Launching the BMW Z3 Roadster
By: Robert J. Dolan and Susan M. Fournier
James McDowell, vice president of marketing at BMW North America, Inc., must design Phase II communication strategies for the launch of the new BMW Z3 Roadster. The program follows an "out-of-the-box" prelaunch campaign centered on the placement of the product in the...
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Keywords:
Management Teams;
Marketing Communications;
Marketing Strategy;
Brands and Branding;
Product Launch;
Product Positioning;
Innovation and Invention;
Auto Industry;
North America
Dolan, Robert J., and Susan M. Fournier. "Launching the BMW Z3 Roadster." Harvard Business School Case 597-002, February 1997. (Revised January 2002.)
Joseph L. Bower
JOSEPH L. BOWER, Donald K. David Professor Emeritus, has been a leader in general management at Harvard Business School for 51 years. He also served on the faculty of the Harvard Kennedy School during its first decade. He has served in many administrative roles... View Details
- 14 Mar 2017
- First Look
First Look at New Research, March 14
friends’ purchasing. Third, they looked at whether liking affects things other than purchasing (for example, whether it can persuade people to engage in healthful behaviors). And fourth, they tested whether boosting likes by paying to have View Details
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Sean Silverthorne
- Web
Online Business in Society Courses | HBS Online
to analyze the problem and determine a path forward. Active Immerse yourself in a dynamic, interactive learning experience. You’ll engage in a new activity every three to five minutes and apply your...
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- 12 Feb 2008
- First Look
First Look: February 12, 2007
to performance as leaders; and (3) do activities in high school predict later psychosocial development? Two groups of cadets were studied from their freshman or sophomore year to their senior year at the academy. Results show significant...
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Martha Lagace
- 23 Oct 2018
- First Look
New Research and Ideas, October 23, 2018
construct narratives explaining the dynamics of three nascent technical systems: early aircraft, high-speed steel in machine tools, and container shipping. Download working paper: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=55140 Assessing the Impact of CEO View Details
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Dina Gerdeman
- 14 Apr 2015
- First Look
First Look: April 14
collection of innovative research and management insights that build upon the foundations of the first book but takes the study of brand relationships outside of traditional realms by applying new theoretical frameworks and considering...
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Sean Silverthorne
- 23 Oct 2012
- First Look
First Look: October 23
several concrete managerial prescriptions for the selection problem based on this trade-off. Finally, we demonstrate the value of our framework in a case study that considers air traffic management. Ethnic Innovation and U.S. Multinational Firm View Details
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Sean Silverthorne
- 08 Apr 2008
- First Look
First Look: April 8, 2008
economy began to improve and the livelihood of many Chinese rose with it, their tastes began to change. Exposed to more luxurious foreign brands, many Chinese strived to purchase a Swiss or Japanese watch. How could Fiyta build up its View Details
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Martha Lagace
- Program
Senior Executive Leadership Program—China
brand equity Measure, monitor, and communicate corporate performance while driving critical change Lead authentically and ethically at all levels and nurture a culture of accountability Build confidence in yourself as a leader,...
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- Web
Sustainable Business Strategy Course | HBS Online
The Business Case for Action Understand the business case for change and how to analyze and assess industry disruptions to develop business models that create shared value. Highlights Translating Brand Love to Profits The Current Energy...
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- January 2009 (Revised June 2010)
- Case
Cisco Systems (2001): Building and Sustaining a Customer-Centric Culture
By: Ranjay Gulati
Customer centricity has been an important part of the culture at Cisco Systems since its inception. While part of this is attributable to values put in place by the founders and retained by subsequent management, it is also closely interwoven with its organizational...
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Keywords:
Customer Satisfaction;
Organizational Design;
Organizational Structure;
Organizational Change and Adaptation;
Change Management;
Organizational Culture;
Research and Development;
Job Cuts and Outsourcing;
Employees;
Brands and Branding;
Customer Relationship Management;
Business Units
Gulati, Ranjay. "Cisco Systems (2001): Building and Sustaining a Customer-Centric Culture." Harvard Business School Case 409-061, January 2009. (Revised June 2010.)
- 26 Apr 2024
- HBS Case
Deion Sanders' Prime Lessons for Leading a Team to Victory
caught the eye of major brands and led to marketing contracts. Ultimately, Sanders would go on to become one of the only athletes in the world to simultaneously play professional football and baseball, winning two Super Bowls in the NFL...
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- Web
Named Fellowship Funds - Alumni
Turkey, Işik led several mergers and acquisitions projects throughout Europe and the United States as director of corporate development for Bertelsmann AG. She is the founder of Shaya Turkey, a multibrand retail operation that led the successful launch of more than 20...
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- 17 Aug 2020
- Research & Ideas
What the Stockdale Paradox Tells Us About Crisis Leadership
now, where the virus is being contained and normal activities are resuming, with some modifications. In long-term disasters, rescue does not come, or comes long after expected. This is closer to the situation in the United States. We...
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by Boris Groysberg and Robin Abrahams
- 09 Dec 2002
- Research & Ideas
UnileverA Case Study
chairmen and one other director. Beneath the two parent companies a large number of operating companies were active in individual countries. They had many names, often reflecting predecessor firms or companies that had been acquired....
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- 29 Nov 2010
- HBS Case
United Breaks Guitars
Tweets are in the air we breathe. Most of us know that "friend" can also be a verb. Social media are part of the public discourse now, whether or not we're active users of them. A new case coauthored by HBS marketing professor...
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by Julia Hanna
- 16 Feb 2023
- HBS Case
ESG Activists Met the Moment at ExxonMobil, But Did They Succeed?
The impact-investment hedge fund Engine No. 1 made a big splash in May 2021 when it managed to get three nominees elected to the ExxonMobil board of directors. It was an open effort to prod the oil giant toward renewable energy and test whether activist investing could...
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