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- Faculty Publications (75)
Show Results For
-
All HBS Web
(333)
- People (3)
- News (138)
- Research (141)
- Multimedia (5)
- Faculty Publications (75)
- December 2006 (Revised November 2008)
- Case
The New York Jets--A West Side Story
In 2005, Jay Cross, New York Jets president, must decide how to proceed with finding a new home for the football team he heads after New York's Public Authorities Control Board rejects a $1.4 billion plan to build the New York Sports and Convention Center (NYSCC) on...
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Keywords:
Buildings and Facilities;
Investment;
Negotiation Deal;
Negotiation Process;
Partners and Partnerships;
Urban Development;
Sports;
Real Estate Industry;
Sports Industry
Kohn, A. Eugene, and Boyd Edward Bishop. "The New York Jets--A West Side Story." Harvard Business School Case 207-027, December 2006. (Revised November 2008.)
- June 1999 (Revised August 2004)
- Case
NFL-Network Television Contracts, 1998-2005, The
The National Football League (NFL) is negotiating its next round of national television contracts with its broadcast and cable TV partners. The revenues from these contracts constitute a major source of income for the individual NFL teams. The case provides information...
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Keywords:
History;
Rights;
Contracts;
Business Earnings;
Negotiation;
Partners and Partnerships;
Budgets and Budgeting;
Entertainment and Recreation Industry
Greyser, Stephen A. "NFL-Network Television Contracts, 1998-2005, The." Harvard Business School Case 599-039, June 1999. (Revised August 2004.)
- May 2022
- Case
The NFL’s $110-Billion Media Rights Deals
By: Anita Elberse and Elizabeth Warner
On March 18, 2021, Brian Rolapp, chief media and business officer at the National Football League (NFL) presented the results of a months-long effort to renegotiate rights deals with the NFL’s current partners in television—the media conglomerates behind the networks...
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Keywords:
Sports;
Entertainment;
Media;
Marketing;
Strategy;
General Management;
Negotiation;
Partners and Partnerships;
Competition;
Media and Broadcasting Industry;
Sports Industry
Elberse, Anita, and Elizabeth Warner. "The NFL’s $110-Billion Media Rights Deals." Harvard Business School Case 522-090, May 2022.
- August 2005 (Revised October 2005)
- Case
Bill Belichick and the New England Patriots (A)
By: John R. Wells and Travis Haglock
What happens when an MBA buys a football team and hires a bunch of MBAs and a coach with an economics degree to run it? In this case, a historic three Super Bowls in five years. The end run Bob Kraft (HBS '65) used to acquire the New England Patriots. Why Kraft ignored...
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Keywords:
Strategy;
Management Style;
Motivation and Incentives;
Leading Change;
Management Practices and Processes;
Leadership Style;
Sports;
Management Teams;
Sports Industry;
United States
Wells, John R., and Travis Haglock. "Bill Belichick and the New England Patriots (A)." Harvard Business School Case 706-413, August 2005. (Revised October 2005.)
- July 2002
- Case
Introducing ... The XFL!
By: Susan M. Fournier, Stephen A. Greyser and Seth Schulman
When the XFL professional football league debuted on February 3, 2001, it generated a Nielsen rating of 10.1, higher than any nationally televised program in a Saturday evening time slot. The next week, ratings plummeted, and by week nine the XFL game earned the title...
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Keywords:
Advertising;
Forecasting and Prediction;
Product Positioning;
Consumer Behavior;
Product Development;
Culture;
Commercialization
Fournier, Susan M., Stephen A. Greyser, and Seth Schulman. "Introducing ... The XFL!" Harvard Business School Case 503-015, July 2002.
- May 2011 (Revised January 2013)
- Case
Nike Football: World Cup 2010 South Africa
By: Elie Ofek and Ryan Johnson
Nike's Football division needs to devise a strategy to excel at the 2010 World Cup games in South Africa. Nike has gone from a niche player in the market for football apparel and footwear in 1994 to a formidable competitor to Adidas in 2008 (with revenues of over $1...
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Keywords:
Digital Marketing;
Business Divisions;
Communication;
Brands and Branding;
Marketing Channels;
Marketing Communications;
Marketing Strategy;
Product Launch;
Planning;
Competition;
Apparel and Accessories Industry;
South Africa
Ofek, Elie, and Ryan Johnson. "Nike Football: World Cup 2010 South Africa." Harvard Business School Case 511-060, May 2011. (Revised January 2013.)
- November 2018
- Case
The Bundesliga in the U.S.
By: Stephen A. Greyser, Sascha L. Schmidt and Florian Holzmayer
The Bundesliga, Germany’s premier football (soccer) league, is assessing its global broadcast and marketing strategy, with special focus on the very lucrative but highly competitive U.S. market. Its CEO Christian Seifert believed that a strong international position...
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Keywords:
Media;
Sports;
Global Strategy;
Marketing Strategy;
Competitive Strategy;
Media and Broadcasting Industry;
Sports Industry;
United States
Greyser, Stephen A., Sascha L. Schmidt, and Florian Holzmayer. "The Bundesliga in the U.S." Harvard Business School Case 919-406, November 2018.
Hise O. Gibson
Hise Gibson graduated from West Point, where he was a member of the Division-1A Army football team. Following graduation, he commissioned in the US Army as an Aviation Officer in the UH60 Blackhawk Helicopter. He served with distinction in various command and staff... View Details
- 21 Dec 2015
- News
Why the NFL gets a failing grade at Harvard Business School
- 03 Apr 2007
- First Look
First Look: April 3, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=607008 PublicationsUnraveling Yields Inefficient Matchings: Evidence from Post-Season College Football Bowls Authors:Guillaume R. Frechette, Alvin E. Roth, and M. Utku Unver...
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Keywords:
Martha Lagace
- 12 Jun 2014
- News
The Brazil World Cup: Big Money for Billions of Eyeballs
- 10 Sep 2013
- News
Ferguson’s Formula
- October 2013
- Article
Ferguson's Formula
By: Anita Elberse and Sir Alex Ferguson
When Alex Ferguson took over as manager of the English football team Manchester United, the club was in dire straits: It hadn't won a league title in nearly 20 years and faced a very real threat of being relegated to a lower division. In 26 seasons under Ferguson,...
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Keywords:
Strategy;
Business or Company Management;
Management Style;
Success;
Sports;
Sports Industry;
England
Elberse, Anita, and Sir Alex Ferguson. "Ferguson's Formula." Harvard Business Review 91, no. 10 (October 2013): 116–125.
William R. Kerr
William Kerr is the D’Arbeloff Professor of Business Administration at Harvard Business School. Bill is Senior Associate Dean for Faculty Development and Research, co-director of Harvard’s Managing the Future of Work initiative, and faculty chair of the... View Details
- November 2013
- Teaching Note
A.J. Washington: Retaining an NFL Star
By: Andrew Wasynczuk and Karen Huang
A.J. Washington explores the early phase of a contract negotiation between a professional football team and its star quarterback. This case illustrates the challenges associated with negotiation for human capital. Specifically, it explores the tension between...
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- December 2003
- Case
Fox Bids for the NFL-1993
By: Bharat N. Anand and Catherine M. Conneely
The Fox television network, launched in 1987 by Rupert Murdoch's News Corp. was in a precarious position in 1993. Although it had met its business plan targets, its ratings in the recently concluded November "sweeps" were indifferent, several of its newly launched...
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Keywords:
Valuation;
Competitive Strategy;
Financial Reporting;
Bids and Bidding;
Revenue;
Television Entertainment;
Media and Broadcasting Industry
Anand, Bharat N., and Catherine M. Conneely. "Fox Bids for the NFL-1993." Harvard Business School Case 704-443, December 2003.
- September 2022
- Case
The Pokémon Company: Evolving into an Everlasting Brand
By: Tomomichi Amano and Masaki Nomura
Super Bowl 50, the fiftieth annual championship game of the American National Football League played in February 2016, featured 52 commercials, and brands spent more than six million dollars each for a 30-second commercial slot. Surprisingly, the commercial that...
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Keywords:
Advertising;
Brands and Branding;
Marketing Strategy;
Consumer Behavior;
Growth and Development Strategy;
Video Game Industry;
Japan
Amano, Tomomichi, and Masaki Nomura. "The Pokémon Company: Evolving into an Everlasting Brand." Harvard Business School Case 523-022, September 2022.
- 05 Aug 2008
- First Look
First Look: August 5, 2008
A may prefer to accept lower future profits in order to interact with a monopolist complement in B. Download the paper: http://www.hbs.edu/research/pdf/09-009.pdf Unraveling Yields Inefficient Matchings: Evidence from Post-Season College View Details
Keywords:
Martha Lagace
- 2016
- Working Paper
More Effective Sports Sponsorship—Combining and Integrating Key Resources and Capabilities of International Sports Events and Their Major Sponsors
By: Ragnar Lund and Stephen A. Greyser
Organizations in the field of sports are becoming increasingly dependent on sponsors for their value creation and growth. Studies suggest that sports organizations (rights-holders) often fail to exploit the full potential of such sponsorship partnerships. The aim of...
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Keywords:
Sponsorship;
"Sports Organizations,;
Case Study;
Europe;
Business Relationships;
Collaborative Marketing;
Value Co-creation;
Relationship Portfolio Management;
Value Creation;
Cases;
Marketing;
Sports;
Sports Industry;
Europe
Lund, Ragnar, and Stephen A. Greyser. "More Effective Sports Sponsorship—Combining and Integrating Key Resources and Capabilities of International Sports Events and Their Major Sponsors." Harvard Business School Working Paper, No. 16-139, June 2016.