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All HBS Web
(933)
- People (1)
- News (306)
- Research (145)
- Multimedia (13)
- Faculty Publications (16)
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- 31 Jan 2017
- Research & Ideas
Why These Business School Professors Oppose Trump's Executive Order on Immigration
shrink the pie we all share, and at the end we all lose. This is even truer if other countries follow in the path of the US. I also want to stress that we should not be surprised by the executive order. The current president campaigned...
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by Staff
- 28 Jan 2015
- Research & Ideas
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections
October working paper The Air War versus The Ground Game: An Analysis of Multi-Channel Marketing in US Presidential Elections, was cowritten with HBS doctoral student Lingling Zhang. Chung and Zhang pored over 18,650 observations on...
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by Dina Gerdeman
- 04 May 2009
- Research & Ideas
What’s Next for the Big Financial Brands
(Editor's note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business. It is reprinted on HBS Working Knowledge.) Recent news coverage of the cosmetic name change...
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- 06 Apr 2009
- Research & Ideas
Cheers to the American Consumer
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. A recent Economist magazine includes a...
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by John Quelch
- 12 Nov 2008
- Research & Ideas
The Marketing of a President
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. When the book is written on this election,...
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by John Quelch
- 06 Aug 2014
- Research & Ideas
Climbing Down from the Ivory Tower
elective course, Managing Global Health: Applying Behavioral Economics to Create Impact, which she teaches to second-year MBA students at HBS and select students from Harvard Medical School and the Kennedy School of Government. The User's...
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- 12 May 2008
- Research & Ideas
Accounting Information as Political Currency
Corporate donations to political campaigns reveal a lot about mutual back-scratching in the political and business arenas. Now new research from Harvard Business School reveals that corporate giving may consist of more than monetary...
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by Martha Lagace
- 26 Sep 2019
- Research & Ideas
What Can the World’s Largest Refugee Camp Teach Us About the Meaning of Work?
Two years have passed since more than 700,000 Rohingya people fled a bloody ethnic cleansing campaign in Myanmar and created the world’s largest refugee camp in Bangladesh. But not much has changed since then. At the Kutupalong camp,...
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by Danielle Kost
- 12 Oct 1999
- Research & Ideas
Media Metamorphosis: Advertising in the Technology Age
how are they likely to shape the future for media competitors, advertisers, and their agencies? HBS professor Alvin Silk has long studied such issues, and his latest findings, presented in a new working paper, "Restructuring in the...
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- 17 Jan 2008
- Research & Ideas
If Marketing Experts Ran Elections
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.For all the coverage of the Presidential...
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by John A. Quelch
- 19 Mar 2008
- Research & Ideas
Finding Success in the Middle of the Market
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.In soccer, it's axiomatic that controlling...
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- 09 Jun 2014
- Research & Ideas
The Manager in Red Sneakers
casually dressed person is a big shot and why do we do it? What's going on psychologically?" Bellezza says. Keinan and Bellezza, teaming with HBS Associate Professor Francesca Gino, conducted a series of studies to gauge how people react...
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- 02 Sep 2016
- Op-Ed
The Twitter Election
Every four years, a new American presidential campaign gives a fresh boost to social media. This year the winner is Twitter. Donald Trump has racked up 11.3 million Twitter followers (and counting) compared with 8.5 million for Hillary...
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by John Quelch and Thales Teixeira
- 02 Mar 2020
- What Do You Think?
Are Candor, Humility, and Trust Making a Comeback?
authors caution that results would undoubtedly differ from one group of customers and one product or service to another.] It brings to mind marketing campaigns in the United States for Progressive’s insurance products, in which the...
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by James Heskett
- 04 Feb 2008
- Research & Ideas
Putting Entrepreneurship in the Social Sector
grown." These persistent problems seem to demand new models and new ways of thinking to crack them, and in that spirit Wei-Skillern and her HBS colleagues James E. Austin, Herman B. "Dutch" Leonard, and Howard H. Stevenson...
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by Sean Silverthorne
- 02 Jun 2003
- Research & Ideas
Why Have Marketers Ignored America’s Man-of-Action Hero?
deliver cultural value. They compete for what I call "culture share." The man-of-action hero is back and more than ever he is found in business rather than politics or fiction.— Douglas B. Holt In my forthcoming book (Culture Share; View Details
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by Manda Salls
- 10 Apr 2018
- First Look
First Look at New Research, April 10, 2018
https://cb.hbsp.harvard.edu/cbmp/product/318019 Harvard Business School Case 718-027 Kickstarting Tomato Jos in Nigeria In the spring of 2016, Mira Mehta (HBS 2014), faced a difficult decision. Following a successful Kickstarter campaign...
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Sean Silverthorne
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
There's much more at stake in the Olympics than medals. Giant corporations are eager to tie huge marketing and advertising campaigns to the Olympic rings and ideals. NBC spent more than $600 million to win the broadcast rights for the...
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- 20 May 2019
- Research & Ideas
Activist CEOs Are Rising Up—and Their Customers Are Listening
position. Now, “it’s the CEO, not the company, weighing in on the issues,” says Toffel, who is also Faculty Chair of the HBS Business and Environment Initiative. “Second, it’s conducted in public—it’s not related to backroom dealing,...
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by Michael Blanding
- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
panelists at a Global Alumni Conference session addressing the topic "Global Brands: Connecting with Consumers across Boundaries," chaired by HBS associate professor Nancy F. Koehn, a business historian and author of the...
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by James E. Aisner