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- All HBS Web (306)
- Faculty Publications (154)
Show Results For
- All HBS Web (306)
- Faculty Publications (154)
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- September 2023 (Revised January 2024)
- Case
AI21 Labs in 2023: Strategy for Generative AI
By: David Yoffie, Orna Dan and Elena Corsi
Israeli generative artificial intelligence company AI21 Labs was founded in 2017 to realize the vision of true machine intelligence. It sought to reinvent writing and reading and in 2020 it launched Wordtune, an app using GenAI software to offer alternate text...
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Keywords:
Decision Making;
AI and Machine Learning;
Innovation Strategy;
Growth and Development Strategy;
Applications and Software;
Competitive Strategy;
Technology Industry;
Israel
Yoffie, David, Orna Dan, and Elena Corsi. "AI21 Labs in 2023: Strategy for Generative AI." Harvard Business School Case 724-383, September 2023. (Revised January 2024.)
- 29 Oct 2019
- Sharpening Your Skills
Robots in the Boardroom
effective codes of business conduct. But technology isn't the only answer. Why Artificial Intelligence Isn't a Sure Thing to Increase Productivity As companies adopt artificial intelligence to increase...
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Keywords:
by Sean Silverthorne
- 2019
- Book
Fintech, Small Business & the American Dream: How Technology Is Transforming Lending and Shaping a New Era of Small Business Opportunity
By: Karen G. Mills
Fintech, Small Business & the American Dream describes the needs of small businesses for capital and demonstrates how technology—novel data sources, artificial intelligence, machine learning—will transform the small business lending market. This market has been...
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Keywords:
Fintech;
Big Data;
Data;
Technology;
Artificial Intelligence;
Great Recession;
Regulation;
Innovation;
Banks;
Lending;
Loans;
Access To Capital;
American Dream;
Community Banking;
Small Business Administration;
Entrepreneur;
Government;
Public Policy;
API;
Policy Making;
Small Business;
Financing and Loans;
Technological Innovation;
Financial Crisis;
Banks and Banking;
Governing Rules, Regulations, and Reforms;
Policy;
AI and Machine Learning;
Analytics and Data Science;
United States
Mills, Karen G. Fintech, Small Business & the American Dream: How Technology Is Transforming Lending and Shaping a New Era of Small Business Opportunity. Palgrave Macmillan, 2019.
- March 2024 (Revised June 2024)
- Case
Governing OpenAI (A)
By: Lynn S. Paine, Suraj Srinivasan and Will Hurwitz
In late November 2023, OpenAI’s new board of directors took stock of the situation. The company, which sought to develop artificial general intelligence (AGI)—computer systems with capabilities exceeding human abilities—was looking to regain its footing after a chaotic...
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Keywords:
Artificial Intelligence;
Board Of Directors;
Board Decisions;
Board Dynamics;
Business Ethics;
Corporate Boards;
Governance Changes;
Governance Structure;
Leadership Change;
Legal Aspects Of Business;
Nonprofit;
Nonprofit Governance;
Open Source;
Partnerships;
Regulation;
Strategy And Execution;
Technological Change;
AI and Machine Learning;
Corporate Governance;
Leadership;
Management;
Mission and Purpose;
Technological Innovation;
Technology Industry;
San Francisco;
United States
Paine, Lynn S., Suraj Srinivasan, and Will Hurwitz. "Governing OpenAI (A)." Harvard Business School Case 324-103, March 2024. (Revised June 2024.)
- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
envisioned “virtual market” machine could become a reality but would still require one missing ingredient: a soul. The “soul” is our human intuition, scientific expertise, awareness of customer preferences, and industry knowledge—all...
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Keywords:
by Kristen Senz
- 19 Dec 2023
- Research & Ideas
The 10 Most Popular Articles of 2023
life that includes rest, relationships, and a rewarding career. Is AI Coming for Your Job?In a post-AI world, where an algorithm can draft marketing copy—or even pop songs and movie scripts—anything seems possible. Harvard Business School faculty members discuss how...
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Keywords:
by Danielle Kost
- 18 Oct 2022
- Research & Ideas
When Bias Creeps into AI, Managers Can Stop It by Asking the Right Questions
algorithm perpetuates this. Another source of bias is incomplete or unrepresentative information. A famous example is facial recognition. If I use mostly photos of white men to train the machine to learn facial recognition, the View Details
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by Rachel Layne
- 11 Apr 2023
- Research & Ideas
Is Amazon a Retailer, a Tech Firm, or a Media Company? How AI Can Help Investors Decide
been the attitude toward artificial intelligence within institutional investing? Are investors embracing it? Is there skepticism? Awada: I can tell you from my previous work [as a hedge fund manager] I think that we’re always on the...
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- 19 Jan 2023
- Research & Ideas
What Makes Employees Trust (vs. Second-Guess) AI?
When an algorithm recommends ways to improve business outcomes, do employees trust it? Conventional wisdom suggests that understanding the inner workings of artificial intelligence (AI) can raise confidence in such programs. Yet, new...
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by Rachel Layne
- October 2021 (Revised June 2022)
- Case
PittaRosso: Artificial Intelligence-Driven Pricing and Promotion
By: Ayelet Israeli
PittaRosso, a traditional Italian shoe retailer, is implementing an AI system to provide pricing and promotion recommendations. The system allows them to implement changes that would affect both the top of funnel and bottom of funnel activities for the company: once...
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Keywords:
Artificial Intelligence;
Pricing;
Pricing Algorithm;
Pricing Decisions;
Pricing Strategy;
Pricing Structure;
Promotion;
Promotions;
Online Marketing;
Data-driven Decision-making;
Data-driven Management;
Retail;
Retail Analytics;
AI;
Price;
Advertising Campaigns;
Analytics and Data Science;
Analysis;
Digital Marketing;
Budgets and Budgeting;
Marketing Strategy;
Marketing;
Transformation;
Decision Making;
AI and Machine Learning;
Retail Industry;
Italy
Israeli, Ayelet. "PittaRosso: Artificial Intelligence-Driven Pricing and Promotion." Harvard Business School Case 522-046, October 2021. (Revised June 2022.)
- October 2018
- Case
Shield AI
By: Mitchell Weiss and A.J. Steinlage
Shield AI’s quadcopter – with no pilot and no flight plan – could clear a building and outpace human warfighters by almost five minutes. This was not to say that it was better than the warfighters or would replace their jobs, but it was evidence that autonomous robots...
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Keywords:
Public Entrepreneurship;
Artificial Intelligence;
AI;
Entrepreneurial Sales;
Government;
Defense;
Shield AI;
Brandon Tseng;
Ryan Tseng;
Andrew Reiter;
Robots;
Robotics;
UAV;
UAVs;
Government Sales;
Entrepreneurship;
Public Sector;
Sales;
Government Administration;
National Security;
Business and Government Relations;
AI and Machine Learning;
Technology Industry;
United States
Weiss, Mitchell, and A.J. Steinlage. "Shield AI." Harvard Business School Case 819-062, October 2018.
- 2023
- Working Paper
Nailing Prediction: Experimental Evidence on the Value of Tools in Predictive Model Development
By: Daniel Yue, Paul Hamilton and Iavor Bojinov
Predictive model development is understudied despite its centrality in modern artificial
intelligence and machine learning business applications. Although prior discussions
highlight advances in methods (along the dimensions of data, computing power, and
algorithms)...
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Keywords:
Analytics and Data Science
Yue, Daniel, Paul Hamilton, and Iavor Bojinov. "Nailing Prediction: Experimental Evidence on the Value of Tools in Predictive Model Development." Harvard Business School Working Paper, No. 23-029, December 2022. (Revised April 2023.)
- 09 Jan 2020
- Book
Rethinking Business Strategy in the Age of AI
2020 Harvard Business School Publishing. All rights reserved. Related Reading Don't Turn Your Marketing Function Over to AI Just Yet Will Machine Learning Make You a Better Manager? Why Artificial View Details
Keywords:
by Dina Gerdeman
- 01 Mar 2018
- What Do You Think?
Two Decades Later, is the 'New Economy' Finally Here?
potential for ecommerce growth in the country which relies (on) a lot of machine learning and AI the growth rate through the new economy prospects is just starting to take off here in Bangladesh.” Jacob Navon added, “Is the New Economy...
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by James Heskett
- September 2022 (Revised November 2022)
- Teaching Note
PittaRosso: Artificial Intelligence-Driven Pricing and Promotion
By: Ayelet Israeli
Teaching Note for HBS Case No. 522-046.
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Keywords:
Artificial Intelligence;
Pricing;
Pricing Algorithm;
Pricing Decisions;
Pricing Strategy;
Pricing Structure;
Promotion;
Promotions;
Online Marketing;
Data-driven Decision-making;
Data-driven Management;
Retail;
Retail Analytics;
Price;
Advertising Campaigns;
Analytics and Data Science;
Analysis;
Digital Marketing;
Budgets and Budgeting;
Marketing Strategy;
Transformation;
Decision Making;
AI and Machine Learning;
Retail Industry;
Italy
- Article
The Pitfalls of Pricing Algorithms: Be Mindful of How They Can Hurt Your Brand
By: Marco Bertini and Oded Koenigsberg
More and more companies are relying on pricing algorithms to maximize profits. The use of artificial intelligence and machine learning enables real-time price adjustments based on supply and demand, competitors’ activities, delivery schedules, and so forth. But...
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Keywords:
Algorithmic Pricing;
Dynamic Pricing;
Price;
Change;
Information Technology;
Brands and Branding;
Perception;
Consumer Behavior
Bertini, Marco, and Oded Koenigsberg. "The Pitfalls of Pricing Algorithms: Be Mindful of How They Can Hurt Your Brand." Harvard Business Review 99, no. 5 (September–October 2021): 74–83.
- May 2024
- Teaching Note
AI21 Labs in 2023: Strategy for Generative AI
By: David Yoffie
Tel Aviv-based generative artificial intelligence company AI21 Labs considers how to build a competitive advantage versus the biggest players in the technology and AI arena.
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- April 2019 (Revised June 2019)
- Case
From Globalization to Dual Digital Transformation: CEO Thierry Breton Leading Atos Into 'Digital Shockwaves' (A)
By: Tsedal Neeley, JT Keller and James Barnett
Thierry Breton, chairman and CEO of IT company Atos, faced a pivotal juncture. After spending eight intense years scaling the company globally to over 100,000 employees in 70 countries, he was ready to take the next crucial step. Breton was convinced that rapid digital...
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Keywords:
Dual Digital Transformation;
Transformation;
Disruption;
Employees;
Competency and Skills;
Training;
Decision Making;
Digital Transformation
Neeley, Tsedal, JT Keller, and James Barnett. "From Globalization to Dual Digital Transformation: CEO Thierry Breton Leading Atos Into 'Digital Shockwaves' (A)." Harvard Business School Case 419-027, April 2019. (Revised June 2019.)
- August 2022 (Revised January 2023)
- Case
Icario Health: AI to Drive Health Engagement
By: David C. Edelman
Icario Health has built a market-leading artificial intelligence (AI) engine to help health insurers drive better health behaviors for their members, enabling the insurers to improve their Medicare performance.
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Keywords:
Marketing;
Health Care and Treatment;
AI and Machine Learning;
Health Industry;
United States
Edelman, David C. "Icario Health: AI to Drive Health Engagement." Harvard Business School Case 523-025, August 2022. (Revised January 2023.)
- November 2023
- Case
Copilot(s): Generative AI at Microsoft and GitHub
This case tells the story of Microsoft’s 2018 acquisition of GitHub and the subsequent launch of GitHub Copilot, a tool that uses generative artificial intelligence to suggest snippets of code to software developers in real time. Set in late 2021, when Copilot was...
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Keywords:
Business Ventures;
Strategy;
AI and Machine Learning;
Applications and Software;
Product Launch;
Information Technology Industry;
Technology Industry;
Web Services Industry;
United States;
California
Nagle, Frank, Shane Greenstein, Maria P. Roche, Nataliya Langburd Wright, and Sarah Mehta. "Copilot(s): Generative AI at Microsoft and GitHub." Harvard Business School Case 624-010, November 2023.