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- Faculty Publications (592)
- April 2020 (Revised May 2020)
- Case
NTT DOCOMO's Race to 5G
By: Juan Alcácer, Horst Melcher and Akiko Kanno
The case, based on extensive interviews with NTT DOCOMO’s technology leaders, focuses on the opportunities and challenges that NTT DOCOMO faces with the launch of infrastructure and services for 5G wireless telecommunication technology. With higher data rates and...
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Keywords:
5G;
Mobile and Wireless Technology;
Product Launch;
Strategic Planning;
Decision Making;
Strategy;
Telecommunications Industry;
Technology Industry
Alcácer, Juan, Horst Melcher, and Akiko Kanno. "NTT DOCOMO's Race to 5G." Harvard Business School Case 720-413, April 2020. (Revised May 2020.)
- April 2020
- Case
Apple Inc. in 2020
By: David B. Yoffie and Daniel Fisher
After a decade as CEO, Tim Cook is facing one of his biggest strategic transitions of his tenure. While Apple had performed spectacularly well under Cook, Apple's core business was maturing. Sales of iPhones, iPads, and Macs were flat or down. However, Apple's new...
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Keywords:
Innovation;
Market Positioning;
Marketing Implementation;
Planning;
Products;
Strategic Positioning;
Strategy;
Information Technology;
Competitive Strategy;
Technological Innovation;
Competitive Advantage;
Product Positioning;
Communication;
Competition;
Leadership;
Strategic Planning;
Computer Industry;
Telecommunications Industry;
Technology Industry
Yoffie, David B., and Daniel Fisher. "Apple Inc. in 2020." Harvard Business School Case 720-454, April 2020.
- March 2020 (Revised April 2020)
- Case
CarTrade
By: Rajiv Lal and Shreya Ramachandran
Vinay Sanghi, the founder and CEO of CarTrade, had been trying different business strategies to keep the company, which he founded in 2010 as an online marketplace for used and new cars, profitable and on track for growth. In a crowded and disorganized dealer...
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Keywords:
Online Marketplace;
Automobiles;
Customer Base;
Internet and the Web;
Growth and Development Strategy;
Business Model;
Financing and Loans;
E-commerce;
Digital Platforms;
Digital Marketing;
Auto Industry;
Retail Industry;
India;
Mumbai
Lal, Rajiv, and Shreya Ramachandran. "CarTrade." Harvard Business School Case 520-088, March 2020. (Revised April 2020.)
- March 2020 (Revised July 2022)
- Case
Levi Strauss (A): A Pioneer Lost in the Wilderness
By: Joshua Margolis, Ashish Nanda, Margaret Cross, Imran Manji and Bismah Rahmat
In 2011, newly appointed CEO Chip Bergh needed to urgently turn around the iconic but floundering denim apparel firm, Levi Strauss & Co. (LS&Co.) Famous for its blue jeans, LS&Co. had suffered a decline in revenue of 29% from $6.8 billion in 1997 to $4.8 billion in...
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- March 2020
- Case
Forbidden City: Launching a Craft Beer in China
By: Christopher A. Bartlett and Carole Carlson
This case describes a difficult choice faced by Victor Wang, Managing Director of Singapore-based Eurasian Brewing Company (EBC), concerning the competing product launch plans of Le Jie, Vice President of EBC's China and East Asian operations, and Vivian Chin, EBC's...
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Keywords:
Subsidiary Management;
Craft Brewing;
Strategy;
Decision Making;
Organizational Structure;
Business Model;
Growth and Development Strategy;
Entrepreneurship;
Management Style;
Food and Beverage Industry;
China;
East Asia
Bartlett, Christopher A., and Carole Carlson. "Forbidden City: Launching a Craft Beer in China." Harvard Business School Brief Case 920-559, March 2020.
- March 2020
- Case
Voi Technology
By: Jeffrey F. Rayport and Olivia Hull
Voi Technology, a fast-growing start-up out of Sweden, is competing in the highly contested European e-scooter sharing market. With a presence in nearly 40 cities in Europe by February 2020, the firm is working hard to improve its unit economics to reach profitability....
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Keywords:
Entrepreneurship;
Business Strategy;
Technology Adoption;
Innovation Strategy;
Technological Innovation;
Marketing Strategy;
Business Plan;
Product Marketing;
Product Launch;
Product Positioning;
Energy Conservation;
Cross-Cultural and Cross-Border Issues;
Global Strategy;
Globalized Economies and Regions;
Innovation Leadership;
Human Capital;
Laws and Statutes;
Growth Management;
Operations;
Logistics;
Service Operations;
Supply Chain Management;
Organizational Culture;
Information Infrastructure;
Transportation;
Transportation Industry;
Technology Industry;
Europe
Rayport, Jeffrey F., and Olivia Hull. "Voi Technology." Harvard Business School Case 820-099, March 2020.
- February 2020
- Case
Leading Change in Talent at L'Oréal
By: Lakshmi Ramarajan, Vincent Dessain and Emer Moloney
Jean-Claude Le Grand just stepped into a new role as Executive Vice-President for Human Resources at the global cosmetics company, L’Oréal. He is now responsible for the hiring, development, promotion, and retention of 83,000 employees worldwide. The highly successful...
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Keywords:
Advertising;
Business Headquarters;
Business Divisions;
Business Organization;
Change;
Change Management;
Transformation;
Competency and Skills;
Experience and Expertise;
Talent and Talent Management;
Demographics;
Diversity;
Gender;
Nationality;
Multinational Firms and Management;
Human Resources;
Employees;
Recruitment;
Retention;
Selection and Staffing;
Innovation and Management;
Jobs and Positions;
Employment;
Human Capital;
Leadership;
Leadership Development;
Leadership Style;
Leading Change;
Management Practices and Processes;
Marketing;
Brands and Branding;
Product Marketing;
Organizations;
Organizational Change and Adaptation;
Organizational Structure;
Personal Development and Career;
Planning;
Strategic Planning;
Problems and Challenges;
Networks;
Social Psychology;
Attitudes;
Power and Influence;
Social and Collaborative Networks;
Business Strategy;
Advertising Industry;
Beauty and Cosmetics Industry;
Consumer Products Industry;
France;
Paris
Ramarajan, Lakshmi, Vincent Dessain, and Emer Moloney. "Leading Change in Talent at L'Oréal." Harvard Business School Case 420-106, February 2020.
- February 2020 (Revised March 2020)
- Case
Managing Blackout at Aluminum Bahrain B.S.C. (Alba) (A)
By: Joseph B. Fuller, Gamze Yücaoğlu and Youssef Abdel Aal
The case opens in 2017 as Tim Murray, CEO of Aluminum Bahrain (Alba), the largest single-site aluminum smelter in the world outside China and a major contributor to the Bahraini economy, was contemplating the recovery options as the company was facing the most severe...
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Keywords:
Aluminum;
General Management;
Cultural Change;
Change Management;
Crisis Management;
Decision Making;
Organizational Culture;
Safety;
Leadership;
Emerging Markets;
Bahrain;
Middle East
Fuller, Joseph B., Gamze Yücaoğlu, and Youssef Abdel Aal. "Managing Blackout at Aluminum Bahrain B.S.C. (Alba) (A)." Harvard Business School Case 320-056, February 2020. (Revised March 2020.)
- February 2020
- Supplement
Managing Blackout at Aluminum Bahrain B.S.C. (Alba) (B)
By: Joseph B. Fuller, Gamze Yücaoğlu and Youssef Abdel Aal
The case opens in 2017 as Tim Murray, CEO of Aluminum Bahrain (Alba), the largest single-site aluminum smelter in the world outside China and a major contributor to the Bahraini economy, was contemplating the recovery options as the company was facing the most severe...
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Keywords:
Aluminum Industry;
General Management;
Cultural Change;
Change Management;
Crisis Management;
Decision Making;
Organizational Culture;
Safety;
Leadership;
Emerging Markets;
Bahrain;
Middle East
Fuller, Joseph B., Gamze Yücaoğlu, and Youssef Abdel Aal. "Managing Blackout at Aluminum Bahrain B.S.C. (Alba) (B)." Harvard Business School Supplement 320-057, February 2020.
- February 2020
- Technical Note
Talent Management and the Future of Work
By: William R. Kerr and Gorick Ng
The nature of work is changing—and it is changing rapidly. Few days go by without industry giants such as Amazon and AT&T announcing plans to invest billions of dollars towards retraining nearly half of their respective workforces for jobs of the future. What changes...
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Keywords:
Human Resource Management;
Human Capital Development;
Human Resource Practices;
Talent;
Talent Acquisition;
Talent Development;
Talent Development And Retention;
Talent Management;
Talent Retention;
Labor Flows;
Labor Management;
Labor Market;
Strategy Development;
Strategy Management;
Strategy Execution;
Strategy And Execution;
Strategic Change;
Transformations;
Organization;
Organization Alignment;
Organization Design;
Organizational Adaptation;
Organizational Effectiveness;
Management Challenges;
Management Of Business And Political Risk;
Change Leadership;
Future Of Work;
Future;
Skills Gap;
Skills Development;
Skills;
Offshoring And Outsourcing;
Investment;
Capital Allocation;
Work;
Work Culture;
Work Force Management;
Work/life Balance;
Work/family Balance;
Work-family Boundary Management;
Workers;
Worker Productivity;
Worker Performance;
Work Engagement;
Work Environment;
Work Environments;
Productivity;
Organization Culture;
Soft Skills;
Technology Management;
Technological Change;
Technological Change: Choices And Consequences;
Technology Diffusion;
Disruptive Technology;
Global Business;
Global;
Workplace;
Workplace Context;
Workplace Culture;
Workplace Wellness;
Collaboration;
Competencies;
Productivity Gains;
Digital;
Digital Transition;
Competitive Dynamics;
Competitiveness;
Competitive Strategy;
Data Analytics;
Data;
Data Management;
Data Strategy;
Data Protection;
Aging Society;
Diversity;
Diversity Management;
Millennials;
Communication Complexity;
Communication Technologies;
International Business;
Work Sharing;
Global Competitiveness;
Global Corporate Cultures;
Intellectual Property;
Intellectual Property Management;
Intellectual Property Protection;
Intellectual Capital And Property Issues;
Globalization Of Supply Chain;
Inequality;
Recruiting;
Hiring;
Hiring Of Employees;
Training;
Job Cuts And Outsourcing;
Job Performance;
Job Search;
Job Design;
Job Satisfaction;
Jobs;
Employee Engagement;
Employee Attitude;
Employee Benefits;
Employee Compensation;
Employee Fairness;
Employee Relationship Management;
Employee Retention;
Employee Selection;
Employee Motivation;
Employee Feedback;
Employee Coordination;
Employee Performance Management;
Employee Socialization;
Process Improvement;
Application Performance Management;
Stigma;
Institutional Change;
Candidates;
Digital Enterprise;
Cultural Adaptation;
Cultural Change;
Cultural Diversity;
Cultural Context;
Cultural Strategies;
Cultural Psychology;
Cultural Reform;
Performance;
Performance Effectiveness;
Performance Management;
Performance Evaluation;
Performance Appraisal;
Performance Feedback;
Performance Measurement;
Performance Metrics;
Performance Measures;
Performance Efficiency;
Efficiency;
Performance Analysis;
Performance Appraisals;
Performance Improvement;
Automation;
Artificial Intelligence;
Technology Companies;
Managerial Processes;
Skilled Migration;
Assessment;
Human Resources;
Management;
Human Capital;
Talent and Talent Management;
Retention;
Demographics;
Labor;
Strategy;
Change;
Change Management;
Transformation;
Organizational Change and Adaptation;
Organizational Culture;
Working Conditions;
Information Technology;
Technology Adoption;
Disruption;
Economy;
Competition;
Globalization;
AI and Machine Learning;
Digital Transformation
Kerr, William R., and Gorick Ng. "Talent Management and the Future of Work." Harvard Business School Technical Note 820-084, February 2020.
- February 2020
- Case
Halftime for Heidelberg
By: Debora L. Spar
The case follows President Rob Huntington as he seeks to find a viable way forward for Heidelberg University.
Located in Tiffin, Ohio, Heidelberg is a small, private, four-year university. As with many similar institutions of higher education, it currently faces a...
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Keywords:
University;
University Administration;
University Endowment;
Endowments;
Brand Management;
Higher Education;
Strategic Planning;
Brands and Branding;
Education Industry;
Ohio
Spar, Debora L. "Halftime for Heidelberg." Harvard Business School Case 720-021, February 2020.
- 2020
- Working Paper
Cutting the Gordian Knot of Employee Health Care Benefits and Costs: A Corporate Model Built on Employee Choice
By: Regina E. Herzlinger and Barak D. Richman
The U.S. employer-based health insurance tax exclusion created a system of employer-sponsored insurance (ESI) with limited insurance choices and transparency that may lock employed households into health plans that are costlier or different from those they prefer to...
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Keywords:
After-tax Income;
Consumer-driven Health Care;
Health Care Costs;
Health Insurance;
Income Inequality;
Tax Policy;
Health Care and Treatment;
Cost;
Insurance;
Employees;
Income;
Taxation;
Policy;
United States
Herzlinger, Regina E., and Barak D. Richman. "Cutting the Gordian Knot of Employee Health Care Benefits and Costs: A Corporate Model Built on Employee Choice." Duke Law School Public Law & Legal Theory Series, No. 2020-4, December 2019. (Revised January 2021.)
- November 2019 (Revised April 2020)
- Case
Purple Innovation, Inc.: The Online to Offline Marketing Challenge
By: Elie Ofek and Nakisha Williams
This case focuses on Purple Innovation Inc. (Purple), a company that started out in the Direct to Consumer (DTC) mattress space. In late 2018, after a successful launch and IPO with sales predominantly originating from its website, Purple was looking to sustain its...
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Keywords:
Offline Sales;
Marketing Strategy;
Digital Marketing;
Growth and Development Strategy;
Consumer Products Industry;
Retail Industry
Ofek, Elie, and Nakisha Williams. "Purple Innovation, Inc.: The Online to Offline Marketing Challenge." Harvard Business School Case 520-040, November 2019. (Revised April 2020.)
- November 2019
- Supplement
Kids & Company: Entering the U.S.
By: Boris Groysberg, Sarah Mehta and Matthew Preble
This video supplement pairs with “Kids & Company: Entering the U.S.” (case no. 418011). It contains eight individual clips that range in length from 5 to 12 minutes. Instructors can use the videos, either in whole or in part, as an additional teaching...
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Keywords:
Early Childhood Education;
Strategy;
Growth and Development Strategy;
Growth Management;
Business Strategy;
Competitive Strategy;
Competitive Advantage;
Expansion;
Leadership;
Marketing;
Product Marketing;
Brands and Branding;
Service Delivery;
Service Operations;
Product Design;
Product Development;
Cross-Cultural and Cross-Border Issues;
Selection and Staffing;
Customer Focus and Relationships;
Entrepreneurship;
Service Industry;
Canada;
United States
Groysberg, Boris, Sarah Mehta, and Matthew Preble. "Kids & Company: Entering the U.S." Harvard Business School Multimedia/Video Supplement 420-704, November 2019.
- November 2019
- Teaching Note
The Bundesliga in the U.S.
By: Stephen A. Greyser, Sascha L. Schmidt and Florian Holzmayer
This Teaching Note addresses the classroom use of the case on the strategy of Germany’s premier football (soccer) league to “win the marketplace of U.S. sports broadcasters and consumers.” The note includes study questions and a teaching plan that also draws on...
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- November 2019
- Case
DeepMap: Charting the Road Ahead for Autonomous Vehicles
By: Shane Greenstein and Nicole Tempest Keller
Founded in 2016, DeepMap developed high definition (HD) mapping software and localization services for Level 4+ autonomous vehicles. Traditional navigational maps were accurate to a few meters, which was sufficient for drivers but not for machine-driven vehicles that...
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Keywords:
Mapping Software;
Autonomous Vehicles;
Business Startups;
Applications and Software;
Technological Innovation;
Technology Adoption;
Service Delivery;
Global Range;
Resource Allocation;
Strategic Planning;
Technology Industry;
Auto Industry
Greenstein, Shane, and Nicole Tempest Keller. "DeepMap: Charting the Road Ahead for Autonomous Vehicles." Harvard Business School Case 620-047, November 2019.
- October 2019 (Revised December 2019)
- Supplement
Extend Fertility: Conceiving the Market for Egg Preservation (B)
By: Debora L. Spar and Olivia Hull
Keywords:
Strategy;
Information Technology;
Business Startups;
Entrepreneurship;
Innovation Strategy;
Technological Innovation;
Commercialization;
Science-Based Business;
Marketing Strategy;
Business Plan;
Product Marketing;
Product Launch;
Product Positioning;
Mission and Purpose;
Personal Development and Career;
Social Issues;
Integration;
Health;
Health Industry
Spar, Debora L., and Olivia Hull. "Extend Fertility: Conceiving the Market for Egg Preservation (B)." Harvard Business School Supplement 720-017, October 2019. (Revised December 2019.)
- October 2019
- Case
GRIT Fitness
By: Lynda M. Applegate and Olivia Hull
In December 2018, GRIT Fitness was a growing chain of boutique fitness studios offering a variety of workout classes, including weightlifting, high intensity interval training, and cardio dance. With 400 members and three Dallas studios, CEO Brittani Rettig believed...
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Keywords:
Entrepreneurship;
Business Startups;
Mission and Purpose;
Corporate Strategy;
Customer Focus and Relationships;
Forecasting and Prediction;
Business Plan;
Trends;
Experience and Expertise;
Talent and Talent Management;
Training;
Health;
Selection and Staffing;
Leadership Style;
Leadership Development;
Management Style;
Management Teams;
Brands and Branding;
Organizational Culture;
Organizational Structure;
Motivation and Incentives;
Sports;
Competition;
Diversification;
Expansion;
Value Creation;
Health Industry;
Sports Industry;
Texas
Applegate, Lynda M., and Olivia Hull. "GRIT Fitness." Harvard Business School Case 820-016, October 2019.
- October 2019 (Revised November 2019)
- Case
C16 Biosciences: Lab-Grown Palm Oil
By: Jeffrey J. Bussgang and Olivia Hull
Synthetic biology start-up C16 Biosciences wants to solve a big problem: replace palm oil, a major contributor to deforestation and climate change, with a lab-grown substitute. CEO Shara Ticku has ambitious plans to supply her lab-grown palm oil to food manufacturers,...
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Keywords:
Science-Based Business;
Environmental Sustainability;
Social Entrepreneurship;
Product Development;
Product Positioning;
Venture Capital;
Strategy;
Decision Making;
Food and Beverage Industry;
Consumer Products Industry
Bussgang, Jeffrey J., and Olivia Hull. "C16 Biosciences: Lab-Grown Palm Oil." Harvard Business School Case 820-008, October 2019. (Revised November 2019.)
- September 2019 (Revised August 2020)
- Case
Engineering an Inclusive Bioeconomy
By: Tarun Khanna, Raffaella Sadun and Susie L. Ma
In 2019, entrepreneur Juan Carlos Castilla-Rubio was developing a project he hoped could generate and share wealth from the natural resources of the Amazon without destroying those resources. His idea, called Earth Bank of Codes (EBC), would create a library of the...
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Keywords:
Decision Making;
Development Economics;
Entrepreneurship;
Innovation and Invention;
Intellectual Property;
Emerging Markets;
Market Design;
Marketplace Matching;
Science;
Genetics;
Natural Environment;
Environmental Sustainability;
Climate Change;
Social Enterprise;
Strategy;
Strategic Planning;
Information Technology;
Ownership;
Social Psychology;
Trust;
Society;
Biotechnology Industry;
South America;
Amazon Basin
Khanna, Tarun, Raffaella Sadun, and Susie L. Ma. "Engineering an Inclusive Bioeconomy." Harvard Business School Case 720-356, September 2019. (Revised August 2020.)