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All HBS Web
(478)
- People (3)
- News (121)
- Research (284)
- Events (1)
- Multimedia (2)
- Faculty Publications (66)
- 03 Mar 2008
- Research & Ideas
Marketing Your Way Through a Recession
Must-have features of yesterday are today's can-live-withouts. Trusted brands are especially valued and they can still launch new products successfully, but interest in new brands and new categories fades....
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by John Quelch
- 19 Sep 2017
- First Look
First Look at New Research and Ideas, September 19
Download working paper: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=53214 Harvard Business School Case 517-075 Mavi: Fashioning a Path to Brand Growth This case examines the strategic choices and business model with regards to View Details
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Sean Silverthorne
- January 2022
- Case
FIFA and The World Cup: The Future of Football
By: Anita Elberse, Oliver Band and Howard Johnson
Should FIFA host its biggest event—the FIFA World Cup—every two years instead of every four, as it has been doing since the event’s inception in the 1930s? In September 2021, Gianni Infantino, the president of the International Federation of Association Football...
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Keywords:
Sports;
Soccer;
Football;
Entertainment;
Media;
Talent Development;
Globalization;
Marketing;
Strategy;
General Management;
Governance;
Decision Making;
Governing and Advisory Boards;
Problems and Challenges;
Brands and Branding;
Sports Industry;
Entertainment and Recreation Industry
Elberse, Anita, Oliver Band, and Howard Johnson. "FIFA and The World Cup: The Future of Football." Harvard Business School Case 522-076, January 2022.
- 19 Jan 2011
- First Look
First Look: Jan. 18
New Zealand grown kiwifruit outside of Australia and New Zealand. Facing growing international competition, Zespri invested in consumer branding and innovation, which has led to new types of kiwifruit that taste better and are protected...
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Sean Silverthorne
- November 2009 (Revised December 2009)
- Case
DaChan Food (Asia) in China
By: Ray A. Goldberg and David Lane
DaChan Food in China is providing leadership in the quality, health, and environmental needs of the Chinese consumer as poultry consumption increases there. Continuing to provide that leadership as global and national competition increase becomes more and more...
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- 09 Nov 2010
- First Look
First Look: November 9, 2010
presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a View Details
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Sean Silverthorne
- Web
Required Curriculum - MBA
knowledge in a brand management simulation. The course culminates in an examination of the evolution of marketing, particularly focusing on opportunities presented by the Internet. Technology and Operations Management (TOM) This course...
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- Web
Faculty & Advisors - MBA
Sciences, Inc. where his responsibilities included strategic marketing, global brand management, health economics, competitive intelligence, market research and Gilead’s overall portfolio and business planning. Prior to joining Gilead,...
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- Web
Hiring Organizations
L'Oreal L.E.K. Consulting Larsen Lazard Lean Technologies Leaps by Bayer Learnie AI Lee Equity Partners, LLC LegalOn Technologies LesserEvil Brand Snack Co. Levi Strauss & Co. LEXEO Therapeutics LFM Capital Lightbank Lightbridge Academy...
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- 20 Mar 2012
- First Look
First Look: March 20
vignette with some of the negative statements about the water privatization that Argentina's president expressed during the nationalization process. Interestingly, the effect of the vignette on households that gained water is...
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Sean Silverthorne
- 29 Feb 2024
- HBS Case
Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent
Cultivating an influential brand Known for finding the net with improbable bending free kicks, Beckham rose from a working-class English background to captain the English national team and play in three FIFA...
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- December 2017
- Case
Clover Food Lab in 2016
By: Lena G. Goldberg, Sonia Smith and Sandra Bahous
Ayr Muir, founder and CEO of Clover Food Lab, has grown his restaurant chain from a single food truck to 11 thriving stores but he has no interest in running a regional chain. His ambition is to change the way America eats and his goal is national expansion. As he...
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Keywords:
Restaurant Industry;
Food;
Growth Management;
Strategic Planning;
Brands and Branding;
Marketing Strategy;
Innovation and Management;
Customer Satisfaction;
Small Business;
Expansion;
Decision Choices and Conditions;
Food and Beverage Industry
Goldberg, Lena G., Sonia Smith, and Sandra Bahous. "Clover Food Lab in 2016." Harvard Business School Case 318-094, December 2017.
- September 1998 (Revised May 1999)
- Case
Arnold Communications
By: Teresa M. Amabile and Jeremiah Weinstock
The new owner and CEO of Arnold Advertising, a relatively small regional agency, aims to build it into Arnold Communications--a much larger, stronger firm competing successfully for national accounts. As part of this growth strategy, the agency develops a process for...
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Keywords:
Management Practices and Processes;
Creativity;
Entrepreneurship;
Advertising;
Business Processes;
Brands and Branding;
Growth and Development Strategy;
Advertising Industry
Amabile, Teresa M., and Jeremiah Weinstock. "Arnold Communications." Harvard Business School Case 899-083, September 1998. (Revised May 1999.)
- 07 Apr 2009
- First Look
First Look: April 7, 2009
Experiences, and Overindebtedness Authors:Annamaria Lusardi and Peter Tufano Publication:NBER Working Paper Series, No. 14808, March 2009 Abstract We analyze a national sample of Americans with respect to their debt literacy, financial...
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Martha Lagace
- November 2005 (Revised July 2007)
- Case
Pine Ridge Winery, LLC (A)
By: Joseph B. Lassiter III and Lauren Barley
George Scheppler, president and CEO of Pine Ridge Winery, LLC, (the "Company") sat in his office overlooking the steep hillside vineyards of the Pine Ridge Winery in Napa Valley. It was June 2005, and he was preparing for the upcoming board of managers meeting where he...
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Keywords:
Governing and Advisory Boards;
Brands and Branding;
Product Positioning;
Corporate Strategy;
Napa Valley
Lassiter, Joseph B., III, and Lauren Barley. "Pine Ridge Winery, LLC (A)." Harvard Business School Case 806-060, November 2005. (Revised July 2007.)
- Web
Placement - Doctoral
2022 Placement: Columbia Law School, Associate Professor of Law Dissertation: Essays in Household Finance and Consumer Protection Advisors: John Beshears (Chair), David Laibson, Brigitte Madrian , and Gautam Rao Matthew Lilley Business Economics, 2022 Placement:...
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- April 1990
- Case
Philip Morris Companies' ""Bill of Rights"" Sponsorship Program
By: Stephen A. Greyser and Norman Klein
Describes the new policy of the National Archives of inviting corporate cosponsorship of historic exhibits and commemorations. In November 1989, Philip Morris Companies (PM) became the first cosponsor of the bicentennial commemoration of the Bill of Rights, and used...
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Keywords:
Policy;
Brands and Branding;
Decisions;
Advertising;
Marketing Strategy;
Risk and Uncertainty;
Financing and Loans;
Reputation;
Nonprofit Organizations
Greyser, Stephen A., and Norman Klein. Philip Morris Companies' ""Bill of Rights"" Sponsorship Program. Harvard Business School Case 590-108, April 1990.
- 12 Feb 2008
- First Look
First Look: February 12, 2007
company in the global animal health industry through innovative technology, creative marketing, and strong branding. Sel-Plex, a proprietary Alltech product, had shown important health benefits for animals and humans. Although numerous View Details
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Martha Lagace
- 15 Jan 2019
- First Look
New Research and Ideas, January 15, 2019
Saudi Arabia’s largest dairy producer, distributor, and marketer, with a large portfolio of branded dairy products, juices, bakery goods, and infant formula and a sales presence across the Gulf region, Jordan, and Egypt. Almarai employed...
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Dina Gerdeman
- 28 Apr 2010
- Research & Ideas
Earth Day Reflections
produced. Scoring high in all these categories, BMW believes that its reputation as the world's "greenest" car company plays an important role in brand awareness and customer satisfaction, factors that contribute to revenue...
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by Staff