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All HBS Web
(421)
- People (1)
- News (209)
- Research (127)
- Events (2)
- Multimedia (77)
- Faculty Publications (80)
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- 20 Jun 2011
- Lessons from the Classroom
Fame, Faith, and Social Activism: Business Lessons from Bono
radio station distribution and the roller coaster of trying to generate "Top 40" hits); and they acquired a 10 percent ownership stake in Island Records worth $30 million when the record company was acquired by PolyGram in 1989. U2 was...
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- 10 Oct 2005
- Research & Ideas
Homers: Secrets on the Factory Floor
I can answer that question. This research also raises the issue of gray zones in organizations. The trading of mutual funds once the market has officially cleared, the retribution by music publishers to radio station programmers for...
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- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
store's charge-account customers received a small, white printed card with gold lettering that read: "Saks Fifth Avenue is proud to present the Estée Lauder line of cosmetics: now available at our cosmetics department." Introducing her brand in Neiman Marcus,...
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- 23 Jun 2003
- Research & Ideas
Psychology, Pathology, and the CEO
internally. Program developers felt they were at the mercy of broadcast commissioners and that they were being treated unfairly, having to endure a long bureaucratic process that ended in their show proposals being rejected more than half the time. The View Details
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by Rosabeth Moss Kanter
- 06 Jan 2012
- Op-Ed
Where Green Corporate Ratings Fail
radio or PBS television, 87 percent). Companies that undertake the difficult and costly task of policy advocacy should receive credit for their hard work, while corporations that "game the system" should be penalized. In order...
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- 29 Jan 2007
- Research & Ideas
The Business Press Is a Watchdog that Bites
unlikely for TV or radio or even the online news because they source so much from the print press. The blogs are a really interesting question. I know there's been some work done in political science looking at whether blogs are creating...
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- 13 Dec 2004
- Research & Ideas
How Leaders Create Winning Streaks
executive editor (1992), and finally managing editor, he created a strategy for the magazine as a cutting-edge journal of "ideas, strategies, and solutions for decision makers." He has done daily broadcasts on "The New Economy" for the CBS View Details
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by Rosabeth Moss Kanter & Walter Kiechel
- 10 Jul 2000
- Research & Ideas
Cable TV: From Community Antennas to Wired Cities
including Cox, Times Mirror, and Newhouse, had corporate parents that owned both newspapers and broadcasting properties. Another thirteen were owned by parents that owned TV and/or radio stations, but no newspapers. This group included...
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- 05 Feb 2013
- First Look
First Look: Feb. 5
http://www.hks.harvard.edu/var/ezp_site/storage/fckeditor/file/pdfs/centers-programs/programs/crisis-leadership/Working%20Together%20in%20Crises--CRJ%20March%202012.pdf Capturing History: The Case of the Federal Radio Commission in 1927...
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Sean Silverthorne
- 17 Oct 2017
- First Look
First Look at New Research and Ideas, October 17, 2017
by radio stations improves their capability to respond to entry by TV stations. Our research builds on and extends literatures on platforms and learning-by-doing and offers practical implications for managers in two-sided market settings....
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Sean Silverthorne
- 16 Aug 2006
- Research & Ideas
Is MySpace.com Your Space?
Magazine about the role of the MySpace site, they claimed that the site had originally been created by their fans. "We were on the news and radio about how MySpace has helped us. But that's just the perfect example of someone who...
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- 12 Dec 2017
- First Look
New Research and Ideas, December 12, 2017
battles.” Grupo Clarín was one of the preeminent media companies in Argentina, with leading newspapers, cable television and Internet services, and broadcast television and radio stations. Some critics contended the company had prospered...
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Sean Silverthorne
- 24 Jul 2000
- Research & Ideas
Linking the Globe: The Role of Media and Communications
and 1920. First came the telegraph, which led to the development of the modern newspaper industry, and then radio and motion pictures, which together created the first real mass entertainment market. There followed a period of evolution,...
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- 12 Dec 2012
- Research & Ideas
Book Excerpt: Strength in Numbers
studied, example of this phenomenon is listener-supported public radio. It is costly for public radio stations to coordinate their viewers so that they all contribute at a sufficient level, and stations put considerable effort into...
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Re: Gunnar Trumbull
- 19 Nov 2014
- HBS Case
Marketing Marijuana
medium-sized marijuana producers are already trying to build brand loyalty by marketing strains such as Grape Stomper, which boasts a high THC content; sweet-tasting Golden Goat; and low-THC Critical Mass, which markets itself as a more mellow bud. Price Of Pot Since...
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- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
radio on the way back from work, get home, tune into a program on another network, and be perfectly content. But there are other reasons for the lower ratings as well. Unlike the Summer Games, the Winter Olympics presents fewer sports...
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- 16 Dec 2008
- First Look
First Look: December 16, 2008
scholars, and others. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=308092 Clear Channel 2006 Harvard Business School Case 208-083 The Board of Directors of Clear Channel Communications, a View Details
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Sean Silverthorne
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
commercial radio and, after World War II, commercial television enabled marketers to drive home the benefits of their national brands and to announce quickly the launch of new products and services to a nationwide audience. The...
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- 08 Mar 2011
- First Look
First Look: March 8
underwriting representative for public television and radio stations throughout the United States. When Mr. Williams and his wife, Linda Williams, started NPB in 1996, they had imagined it would grow quickly and be acquired by a larger...
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Sean Silverthorne
- 15 Jul 2008
- First Look
First Look: July 15, 2008
developing countries. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708030 Opening Pandora's Box Harvard Business School Case 607-135 Pandora.com provided a highly customizable online radio service...
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Martha Lagace