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Show Results For
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All HBS Web
(163)
- News (51)
- Research (92)
- Multimedia (2)
- Faculty Publications (53)
- 19 Sep 2006
- First Look
First Look: September 19, 2006
channels will fuel a shift in consumption away from hits to a much larger number of lower-selling niche products. While the long-tail view predicts an increase in the heterogeneity of consumption patterns, the well-known superstar effect...
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Sean Silverthorne
- 13 Aug 2001
- Lessons from the Classroom
Parents’ Guide to Harvard Business School
experience to students' parents, Narayandas leads a mini-case study of Coca-Cola as it decides whether to deploy a new generation of interactive vending machines. Narayandas also discusses the evolution of the modern enterprise, and the origins of the Harvard Business...
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by Sean Silverthorne
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
of superstar talent, so any manager hoping to make blockbusters needs them on his or her side. Fourth, an entrepreneurial streak is essential, I think. Every product launch effectively involves groups of people coming together to build...
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- 01 Jun 2003
- News
Alumni Bookshelf
overcapacity following the market peak in 2000. How to Become a Marketing Superstar by Jeffrey J. Fox (MBA '69) (Hyperion) In the same snappy, to–the–point style of his previous how–to books, Fox takes on the challenges of marketing...
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- 01 Dec 2014
- News
Creating the Shopping Experience of the Future
my daughter’s opinion. I call her up, and she can see through my eyes what I’m seeing,” says Ross. “The uses are endless. It’s really as creative as you are. Where Glass becomes magical is when you get to see things in a new way.” But first, Ross—a successful artist...
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- Portrait Project
Emily Kramer
superstar playing a sold-out stadium, I will be impactful and memorable. And I will never stop listening I will be the "old" person at concerts, even if teenagers mock me. I'm gonna rock.
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- 27 Oct 2022
- News
John Middleton’s Big Swing
A recent article in the New York Times tracks the team’s World Series appearance back to the decision-making of principal owner John Middleton (MBA 1979). Specifically, the article notes that Middleton spent considerably to sign marquee players, including View Details
- Portrait Project
Inigo Amoribieta
I plan to travel far. Our world today is one of superstar athletes, teenage popstars, business executives, news reporters, and central bankers. One where we value people by the end points they reach in life, but not by the roads they have...
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- Portrait Project
Anonymous
only talent. And despite this talent, I have never been a superstar swimmer or singer or student. But I love swimming and singing and studying, still believing that someday, I will break through. I hope to remain steadfast to all that...
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- 01 Jun 2014
- News
Book Review: Hooray for the Huddled Masses
stories about celebrities like Lady Gaga, Jay-Z, and LeBron James into novel strategy lessons about the growing "market" for superstars. As an alum imbued with HBS's mission to educate leaders who make a difference in the world, I understand from Elberse's revealing...
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Maureen Harmon
- 01 Sep 2013
- News
Faculty Books
money searching for the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape. Wall Street Research: Past, Present, and Future by Boris Groysberg and Paul M....
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- 01 Dec 2010
- News
The Father of Modern Advertising
brokers of space in newspapers and magazines,” the authors tell us. “With Lasker’s prodding — and with contributions from pioneers at a handful of other agencies — the industry became a creative force and began earning substantial commissions.” Between 1910 and 1930,...
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- 13 Sep 2006
- Op-Ed
Rising CEO Pay: What Directors Should Do
increase in pay of senior executives and superstars in other fields has been a major source of the rising inequality of wages in the United States. Rising income inequality is political dynamite and damages the reputation of American...
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by Jay W. Lorsch
- 01 Dec 2019
- News
Research Brief: Subject Expert Matters
and superstar scientists on collective evaluations can thus result in substantial bias toward ‘their’ applicants,” the paper states, potentially leaving proposals that could yield significant scientific contributions going unnoticed and...
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Jennifer Myers
- 12 Oct 1999
- Research & Ideas
The Creativity Maze
wished. Creative people are rarely superstars like Michael Jordan. Indeed, most of the creative work done in the business world today gets done by people whose names will never be recorded in history books. They are people with expertise,...
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by Teresa Amabile
- 30 Mar 2021
- Blog Post
Africa Rising: Understanding Business, Entrepreneurship, and the Complexities of a Continent with Professor Hakeem Belo-Osagie
in the orchestra - considerable leeway because they are all superstars in their individual capacities. The students are more than just an audience. They start that way, but at a certain time, they join in the band and make the music more...
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- 09 Jan 2006
- What Do You Think?
Should More Transparency Extend to Education for Management?
to an intolerable level." Erik Holmberg questions the spotlight that disclosure would place only on grades when he says: "I know many people who were academic superstars who are also the worst managers I have ever met . . ....
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- 01 Jun 2006
- News
CEO Compensation Troubles
increase in pay of senior executives and superstars in other fields has been a major source of the rising inequality of wages in the United States. Rising income inequality is political dynamite and damages the reputation of American...
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- 22 Feb 2022
- News
The Well-Healed Athlete
research will make a difference for everyone from the young superstar basketball player to older people struggling with mobility issues. “Everything that we’re learning that applies to athletes also applies to the whole world and can...
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- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
over a course of a career or in the flash of an eye—just ask Atlanta Falcons quarterback Michael Vick, who was a top endorsement target of clients such as Coca-Cola until he was disgraced earlier this year in a dogfighting scandal. View Details