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All HBS Web
(356)
- People (1)
- News (125)
- Research (150)
- Events (1)
- Multimedia (5)
- Faculty Publications (69)
- 12 Oct 2021
- Research & Ideas
What Actually Draws Sports Fans to Games? It's Not Star Athletes.
a lot about the human condition, Ferguson says. “Understanding why we go to live sports tells us something more general about what makes us tick,” Ferguson says. “It tells us something about the nature of our preferences for information and entertainment; our View Details
- 08 Mar 2021
- In Practice
COVID Killed the Traditional Workplace. What Should Companies Do Now?
A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to...
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by Dina Gerdeman
- 01 Sep 2023
- News
Returning to the Roots
It’s not a role he sought or expected. But when his brother died of a brain tumor late last year, Florent Latour (MBA 1999) became CEO of Maison Louis Latour, a winemaker established in 1797 in the Burgundy region of France. The 11th generation of his family to lead...
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- Web
2023 Reunion Presentations - Alumni
Center” multimedia case will be shown during the session, featuring video interviews with Marsalis, executives at Jazz at Lincoln Center (JALC), and audience members. The case covers the history of jazz music, the evolution of the music industry, and changing View Details
- 01 Mar 2024
- News
In Harmony
Kim at Seoul’s government-built Hoehyeon “Citizens’ Apartments.” Opened in 1970, it stands as a reminder of a Korea from a very different era. Like so many South Koreans of a certain age, Michael ByungJu Kim (MBA 1990) lives in a country where the past lingers,...
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- Portrait Project
Salaar Shaikh
of the restaurant. I felt so special – I can still picture his toothy grin, taste the cumin-spiced lamb that melted in my mouth, and hear his wife’s fascinated tone asking questions about Pakistan and America. Acknowledging shared...
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- 03 Jun 2013
- Research & Ideas
The Power of Rituals in Life, Death, and Business
rituals associated with food, we next explored whether rituals could even make food taste better," Norton says. “With consumption, rituals seem to work because they increase your involvement in the experience.” In a series of...
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by Carmen Nobel
- 06 Dec 2022
- Research & Ideas
Latest Isn’t Always Greatest: Why Product Updates Capture Consumers
eating gummies, and they’re like, ‘Oh, it’s the revised gummy, yum yum, it tastes better,’” says John. In another study in which participants played a video game labeled as “version 5,” they even reported enjoying the game more and...
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- Profile
Rachel H Chung
with me. Coming to HBS is like Being at the world’s best test kitchen. I feel like I’m constantly tasting new flavors and experimenting with new recipes. Before HBS, I had minimal exposure to various industries and certain subjects, and...
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- 09 Jan 2023
- News
Alumna Leads Biggest Ever Debut for a Woman-led Hedge Fund
Photo via Surgo Foundation Photo via Surgo Foundation Mala Gaonkar (MBA 1996) kicked off the new year with the debut of her hedge fund SurgoCap Partners, whose $1.8 billion under management made it the "largest debut of a woman-led hedge fund in the industry's...
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- 14 Jul 2023
- Blog Post
Harvard Business School Announces Its 2023-2024 Blavatnik Fellows
synthetic biology and data science company that’s digitizing taste and smell. Morgan previously ran business development and fundraising at Trellis Bioscience, a clinical-stage Series C startup developing rare native human antibodies...
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- 17 Jun 2011
- HBS Case
KFC’s Explosive Growth in China
restaurant company in mainland China. The case describes how Yum! China succeeded and expanded by staying local on many levels. It keeps close ties to the Chinese government, hires local management, sources food from within the country, and changes the menu to suit...
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- 21 Mar 2024
- Blog Post
SVMP Gave Me the Courage to Fail
meaningful relationships with other dedicated and motivated young professionals. SVMP truly gave me insight into the value and resources associated with an MBA degree. The program taught me the importance of being courageous enough to fail and staying open to new...
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- 04 Aug 2003
- Research & Ideas
Shackleton: An Entrepreneur of Survival
Shackleton, have some taste of the power of man to destroy others. Shackleton saw that irony. He cannot not have seen it. The reputation and survival that meant everything to him meant seemingly very little to the larger world in 1916. It...
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by Martha Lagace
- 28 Jul 2008
- Research & Ideas
Making the Decision to Franchise (or not)
From neighborhood to neighborhood—even from block to block—customers have different tastes in the products they buy and the retail experience they find most enjoyable. As a business owner operating stores across multiple markets, is it...
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- Web
Matthew C. Weinzierl | About
potential value of age-dependent taxation, the dynamic feedback effects of tax changes, the use of fiscal policy to counteract recessions, the proper price-indexing of Social Security, and the impact of differences in beliefs and tastes...
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- 01 Jul 2020
- Blog Post
How SVMP Helped Me Take My Next Steps (2+2) and Find Myself
excited about the potential to go to HBS because of the small taste that I had through SVMP, but I was so scared that I would not be “good enough” to get into the “actual” HBS MBA program. After a healthy dose of encouragement from my...
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- Web
Marketing Awards & Honors - Faculty & Research
“Predicting Consumer Tastes with Big Data at Gap” (HBS Case 517-115) with Ayelet Israeli. Jill J. Avery: Winner of the 2020 Louis W. Stern Award from the American Marketing Association for “Adding Bricks to Clicks: Predicting the Patterns...
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- 25 Aug 2014
- News
Ashraf M. Dahod, MBA 1981
value of education, changing the world through entrepreneurship, and finding meaning by helping others. Dahod’s first taste of entrepreneurship came as a teenager, when he helped his physician father produce and distribute medication that...
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Susan Young
- 20 May 2024
- Blog Post
Get to Know Class Day Student Speaker Erik Roberts
to do long term, the type of impact I want to have, and what I need to do to convince people to join me in the fight.” Roberts’ chosen fight is climate change, and he’s aiming to do it via taste buds. After a summer internship at Gramercy...
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