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- Faculty Publications (249)
- December 2014 (Revised May 2015)
- Case
Growth Hacking at Bazaart (A)
By: Jeffrey Bussgang and Matthew G. Preble
The four founding members of Bazaart—a young Israeli company whose sole product was its eponymous mobile application (app) which allowed users to create collages from photographs and other images—face an important strategic decision in June 2014. Since its founding...
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Keywords:
Growth Hacking;
Customer Acquisition;
Startup Marketing;
Startup;
Startup Nation;
Business Startups;
Growth and Development Strategy;
Customers;
Marketing;
Social Marketing;
Fashion Industry;
Fashion Industry;
Israel
Bussgang, Jeffrey, and Matthew G. Preble. "Growth Hacking at Bazaart (A)." Harvard Business School Case 815-001, December 2014. (Revised May 2015.)
- Winter 2014
- Article
Does Service Bundling Reduce Churn?
By: Jeff Prince and Shane Greenstein
We examine whether bundling in telecommunications services reduces churn using a series of large, independent cross sections of household decisions. To identify the effect of bundling, we construct a pseudo-panel dataset and utilize a linear, dynamic panel-data model,...
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Keywords:
Communication Technology;
Customer Satisfaction;
Product Marketing;
Telecommunications Industry
Prince, Jeff, and Shane Greenstein. "Does Service Bundling Reduce Churn?" Journal of Economics & Management Strategy 23, no. 4 (Winter 2014): 839–875.
- Winter 2014
- Article
Retail Inventory: Managing the Canary in the Coal Mine!
By: Vishal Gaur, Saravanan Kesavan and Ananth Raman
Retail inventory is a statistic that is closely watched by retailers as well as their investors, lenders, and suppliers. Retailers not only benefit from inventory, but also bear the cost of excess inventory. Investors, lenders, and suppliers interpret this statistic...
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Gaur, Vishal, Saravanan Kesavan, and Ananth Raman. "Retail Inventory: Managing the Canary in the Coal Mine!" California Management Review 56, no. 2 (Winter 2014): 55–76.
- September 2014
- Article
The Interrelationships Between Brand and Channel Choice
By: Scott Neslin, Kenshuk Jerath, Anand Bodapati, Eric T. Bradlow, John A. Deighton, Sonja Gensler, Leonard Lee, Elisa Montaguti, Rahul Telang, Raj Venkatesan, Peter C. Verhoef and Z. John Zhang
We propose a framework for the joint study of the consumer's decision of where to buy and what to buy. The framework is rooted in utility theory where the utility is for a particular channel/brand combination. The framework contains firm actions, the consumer search...
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Keywords:
Brand Choice;
Channel Choice;
Utility Theory;
Marketing;
Decision Choices and Conditions;
Consumer Behavior;
Learning;
Electronics Industry;
Electronics Industry;
Electronics Industry;
Electronics Industry;
Electronics Industry
Neslin, Scott, Kenshuk Jerath, Anand Bodapati, Eric T. Bradlow, John A. Deighton, Sonja Gensler, Leonard Lee, Elisa Montaguti, Rahul Telang, Raj Venkatesan, Peter C. Verhoef, and Z. John Zhang. "The Interrelationships Between Brand and Channel Choice." Marketing Letters 25, no. 3 (September 2014): 319–330.
- August 2014 (Revised May 2016)
- Case
Husk Power
By: Joseph B. Lassiter III and Sid Misra
In late 2013, Husk Power Systems found itself falling further and further behind plan. The founding CEO had decided to resign. His co-founder is faced with the decision of quitting his corporate job in the US to head to India and help form a new management team. Husk...
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Keywords:
Plant-Based Agribusiness;
Business Model;
Business Startups;
Energy Generation;
Renewable Energy;
Social Entrepreneurship;
Foreign Direct Investment;
International Finance;
Globalized Markets and Industries;
Crime and Corruption;
Employee Relationship Management;
Independent Innovation and Invention;
Employment;
Leadership Style;
Leading Change;
Management Practices and Processes;
Management Style;
Management Succession;
Management Skills;
Emerging Markets;
Social Psychology;
Culture;
Business Strategy;
Agriculture and Agribusiness Industry;
Agriculture and Agribusiness Industry;
Agriculture and Agribusiness Industry;
Agriculture and Agribusiness Industry;
Africa;
India;
United States
Lassiter, Joseph B., III, and Sid Misra. "Husk Power." Harvard Business School Case 815-023, August 2014. (Revised May 2016.)
- May 2014
- Case
Groupon, Inc.
By: Krishna G. Palepu, Blythe J. McGarvie and James Weber
Internet coupon site "Groupon" grew revenues rapidly and went public, but struggled to impress investors or operate profitably. Did it have a sustainable business model?
Groupon sold coupons called Groupons which purchasers used to acquire goods or services at...
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- March 2014
- Case
LGBT Issues at Exxon Mobil Corporation
By: Joseph L. Badaracco and Matthew Preble
In late September 2013, Exxon Mobil Corporation announced that it would begin offering benefits to the spouses of its employees in same-sex marriages. This short supplement touches upon what led Exxon Mobil to this decision, some insights into its previous relationship...
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Badaracco, Joseph L., and Matthew Preble. "LGBT Issues at Exxon Mobil Corporation." Harvard Business School Case 314-116, March 2014.
- October 2013 (Revised November 2016)
- Case
Carbon Engineering
By: Joseph B. Lassiter III and Sid Misra
Dr. David Keith, President of Carbon Engineering, a company based in Calgary, Alberta, is commercializing a technology to capture carbon dioxide (CO2) from the atmosphere. The company plans to market the captured CO2 to produce low carbon transportation fuels in...
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Keywords:
Entrepreneurship;
Government Legislation;
Technological Innovation;
Climate Change;
Environmental Sustainability;
Risk and Uncertainty;
Research and Development;
Transportation;
Information Infrastructure;
Energy;
Forecasting and Prediction;
Energy Industry;
Energy Industry;
Energy Industry;
Energy Industry;
Energy Industry;
Energy Industry;
Canada;
United States;
China;
India
Lassiter, Joseph B., III, and Sid Misra. "Carbon Engineering." Harvard Business School Case 814-040, October 2013. (Revised November 2016.)
- September 2013 (Revised March 2014)
- Case
Progress Energy and Duke Energy (A)
By: Guhan Subramanian and Charlotte Krontiris
Just as Duke Energy and Progress Energy announce their merger—forming the largest utility company in the United States, to be led by the current Progress CEO—a nuclear reactor owned by Progress suffers major damage and must be taken offline. While Progress grapples...
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Keywords:
Duke;
Progress;
Nuclear Energy;
Mergers and Acquisitions;
Corporate Governance;
Energy Sources;
Energy Industry;
United States
Subramanian, Guhan, and Charlotte Krontiris. "Progress Energy and Duke Energy (A)." Harvard Business School Case 914-011, September 2013. (Revised March 2014.)
- September 2013 (Revised August 2015)
- Background Note
Leadership and Teaming
By: Ethan Bernstein
Small differences in the leadership of teams can have large consequences for the success of their efforts. Many initiatives fail not because of a fatal error in judgment or insufficient ideas, knowledge, motivation, or capabilities to deliver a solution. They fail...
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Keywords:
Teams;
Teaming;
Leadership And Managing People;
Leadership;
Team Effectiveness;
Team Performance;
Team Design;
Team Leadership;
Teamwork;
Team Process;
Team Function;
Team Launch;
60/30/10 Rule;
Team Boundary;
Distribution Of Leadership Authority;
Self-Managed Teams;
Virtual Teams;
Unbounded Teams;
Acts Of Leadership;
Execution Teams;
Decision Making Teams;
Creativity Teams;
Team Size;
Task Design;
Team Timeline;
Team Roles;
Team Representation;
Diversity;
Team Familiarity;
Collective Intelligence;
Team Stages Of Development;
Team Coaching;
Performance Pressure;
X-Teams;
Team Focus;
Interaction;
Management Teams;
Managerial Roles;
Management Systems;
Management Style;
Management Skills;
Management Practices and Processes;
Organizational Design;
Organizational Structure;
Performance Effectiveness;
Performance Efficiency;
Performance Productivity;
Groups and Teams;
Networks;
Social Psychology;
Behavior;
Conflict and Resolution;
Creativity;
Social and Collaborative Networks;
Satisfaction;
Prejudice and Bias;
Power and Influence;
Personal Characteristics;
Familiarity;
Cognition and Thinking;
Attitudes;
Projects;
Organizational Culture;
Organizational Change and Adaptation;
Leadership Development;
Leadership Style;
Leading Change;
Knowledge Use and Leverage;
Knowledge Sharing;
Collaborative Innovation and Invention;
Innovation and Management;
Innovation Leadership;
Design;
Interpersonal Communication;
Accommodations Industry;
Accommodations Industry;
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Accommodations Industry;
Accommodations Industry;
Asia;
North and Central America;
South America;
Atlantic Ocean;
Central Asia;
Europe;
Latin America;
Middle East;
Oceania;
West Indies
Bernstein, Ethan. "Leadership and Teaming." Harvard Business School Background Note 414-033, September 2013. (Revised August 2015.)
- September 2013
- Case
Vogue: Defining the Culture of Fashion
By: Anita Elberse, Joseph Ferrer, Elizabeth Gough and Victoria Katsarou
In March 2013, Susan Plagemann, vice president and publisher of Vogue—widely regarded as the world's most influential fashion magazine, and publishing conglomerate Condé Nast's marquee title—is seeking answers to two questions. First, how she can best approach the...
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Keywords:
Creative Industries;
Fashion;
Publishing;
Digital Technology;
Entertainment;
Product Portfolio Management;
Magazines;
Journals and Magazines;
Internet and the Web;
Change Management;
Resource Allocation;
Creativity;
Media;
Advertising;
Fashion Industry;
Fashion Industry;
Fashion Industry
Elberse, Anita, Joseph Ferrer, Elizabeth Gough, and Victoria Katsarou. "Vogue: Defining the Culture of Fashion." Harvard Business School Case 514-036, September 2013.
- July 2013 (Revised August 2017)
- Case
TaKaDu
By: Elie Ofek and Matthew Preble
In December 2012, Amir Peleg, founder and CEO of TaKaDu, reflected on how to position his young firm for the next fiscal year and beyond. The small Israeli startup had developed an innovative software system that used patented algorithms and statistical analysis to...
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Keywords:
Innovation;
Customer Selection;
Business Marketing;
High-tech Marketing;
Enterprise Resource Planning;
Water Resources;
Water Management;
Utilities;
Product Positioning;
Expansion;
Resource Allocation;
Applications and Software;
Entrepreneurship;
Business Startups;
Business Strategy;
Innovation and Invention;
Growth and Development Strategy;
Utilities Industry;
Australia;
Israel
- 2013
- Article
Where Not to Eat? Improving Public Policy by Predicting Hygiene Inspections Using Online Reviews
By: Jun Seok Kang, Polina Kuznetsova, Yejin Choi and Michael Luca
Restaurant hygiene inspections are often cited as a success story of public disclosure. Hygiene grades influence customer decisions and serve as an accountability system for restaurants. However, cities (which are responsible for inspections) have limited resources to...
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Keywords:
Safety;
Food;
Governance Compliance;
Mathematical Methods;
Applications and Software;
Public Administration Industry;
Public Administration Industry;
Public Administration Industry
Kang, Jun Seok, Polina Kuznetsova, Yejin Choi, and Michael Luca. "Where Not to Eat? Improving Public Policy by Predicting Hygiene Inspections Using Online Reviews." Proceedings of the Conference on Empirical Methods in Natural Language Processing (2013): 1443–1448.
- February 2013 (Revised December 2015)
- Case
Groom Energy Solutions: Selling Efficiency
By: Michael W. Toffel, Kira R. Fabrizio and Stephanie van Sice
Groom Energy Solutions helps organizations reduce their energy use and costs through the implementation of energy efficiency measures, which create long-term financial and environmental benefits. With early success serving customers in the cold storage and industrial...
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Keywords:
Groom Energy Solutions;
Jon Guerster;
Salem, MA;
Energy Management;
Energy Efficiency Paradox;
Sustainability Management;
Manufacturing;
Cold Storage;
Commercial Real Estate;
Enterprise Smart Grid;
Carbon Accounting;
LED Lighting;
Sustainability Research;
Entrepreneurship;
Environmental Entrepreneurship;
Energy Entrepreneurship;
Energy Services;
Electricity;
Startup;
Expansion;
Growth;
Sustainability;
Business Startups;
Forecasting and Prediction;
Energy Conservation;
Revenue;
Geographic Location;
Human Resources;
Management;
Growth and Development Strategy;
Market Entry and Exit;
Operations;
Service Delivery;
Strategic Planning;
Science;
Environmental Sustainability;
Climate Change;
Society;
Social Issues;
Technology Adoption;
Energy Industry;
Energy Industry;
Energy Industry;
Energy Industry;
United States;
Boston
Toffel, Michael W., Kira R. Fabrizio, and Stephanie van Sice. "Groom Energy Solutions: Selling Efficiency." Harvard Business School Case 613-054, February 2013. (Revised December 2015.)
- December 2012 (Revised August 2020)
- Case
Rodan + Fields Dermatologists
By: Das Narayandas, Michael Roberts and Liz Kind
The case focuses on issues involved in managing the direct multilevel marketing sales consultants who sell R+F skin care products. The company is trying to better manage the inconsistent and highly variable recruitment behavior of the sales force i.e., the degree to...
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Keywords:
Marketing;
Salesforce Management;
Recruitment;
Compensation and Benefits;
Consumer Products Industry;
Consumer Products Industry;
California
Narayandas, Das, Michael Roberts, and Liz Kind. "Rodan + Fields Dermatologists." Harvard Business School Case 513-067, December 2012. (Revised August 2020.)
- October 2012 (Revised August 2013)
- Case
Global Unichip Corporation (A)
By: Willy Shih and Chen-Fu Chien
Global Unichip Corporation (GUC) is a design services company that acts as a front-end to TSMC, the world's largest semiconductor foundry. In so doing, it masked the complexity of the latest process technologies, and reduced the entry barriers for small firms to...
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Keywords:
Abstraction;
Value-network;
Entry Barriers;
Intermediaries;
Dis-intermediation;
Aggregator;
Vertical Specialization;
Technology Adoption;
Digital Platforms;
Competitive Strategy;
Corporate Strategy;
Horizontal Integration;
Vertical Integration;
Technological Innovation;
Innovation Strategy;
Innovation and Management;
Industry Structures;
Information Infrastructure;
Complexity;
Information Technology;
Semiconductor Industry;
Semiconductor Industry;
Semiconductor Industry;
Taiwan
Shih, Willy, and Chen-Fu Chien. "Global Unichip Corporation (A)." Harvard Business School Case 613-048, October 2012. (Revised August 2013.)
- August 2012 (Revised September 2013)
- Case
EnerNOC: DemandSMART
By: Michael W. Toffel, Kira Fabrizio and Stephanie van Sice
EnerNOC is an energy company with an innovative business model: it serves as an intermediary between electric utilities and electricity users. It contracts with electricity users willing to reduce demand during periods of peak energy demand, and sells this as excess...
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Keywords:
Production Planning;
Productivity;
Environmental Protection;
Energy;
Environment;
Business Government Relations;
Laws And Regulation;
Business Model;
Environmental Sustainability;
Innovation and Invention;
Opportunities;
Risk and Uncertainty;
Governing Rules, Regulations, and Reforms;
Supply Chain Management;
Production;
Energy Conservation;
Energy Industry
Toffel, Michael W., Kira Fabrizio, and Stephanie van Sice. "EnerNOC: DemandSMART." Harvard Business School Case 613-036, August 2012. (Revised September 2013.)
- June 2012
- Article
Reality versus Propaganda in the Formation of Beliefs about Privatization
By: Rafael Di Tella, Sebastian Galiani and Ernesto Schargrodsky
Argentina privatized most public utilities during the 1990s but re-nationalized the main water company in 2006. We study beliefs about the benefits of the privatization of water services amongst low- and middle-income groups immediately after the 2006 nationalization....
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Keywords:
Privatization;
Business and Community Relations;
Household;
Government and Politics;
Business and Government Relations;
Public Ownership;
Utilities Industry;
Argentina
Di Tella, Rafael, Sebastian Galiani, and Ernesto Schargrodsky. "Reality versus Propaganda in the Formation of Beliefs about Privatization." Journal of Public Economics 96, nos. 5-6 (June 2012): 553–567.
- 2012
- Chapter
The Confederacy of Heterogeneous Software Organizations and Heterogeneous Developers: Field Experimental Evidence on Sorting and Worker Effort
By: Kevin J. Boudreau and Karim R. Lakhani
Software development occurs in a patchwork or "confederacy" of different types of institutions (universities, small start-ups, multinational enterprises, government agencies, etc.) utilizing varied work approaches. Here we speculate on one possible explanation for this...
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Keywords:
Innovation and Invention;
Applications and Software;
Product Development;
Organizations;
Employees;
Behavior;
Competition;
Cooperation;
Creativity;
Information Technology Industry
Boudreau, Kevin J., and Karim R. Lakhani. "The Confederacy of Heterogeneous Software Organizations and Heterogeneous Developers: Field Experimental Evidence on Sorting and Worker Effort." In The Rate and Direction of Inventive Activity Revisited, edited by Josh Lerner and Scott Stern, 483–502. University of Chicago Press, 2012.