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All HBS Web
(3,028)
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- News (1,006)
- Research (1,249)
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- Faculty Publications (460)
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- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
helps the advertiser, then the ad might go viral. The stakes are high for advertisers. eMarketer estimates that online video advertising in the United States will increase from $1.1 billion in 2009 to $4.1 billion in 2013—an overall View Details
- 30 Apr 2013
- First Look
First Look: April 30
fail to spend sufficient time learning to understand ourselves and creating our own definition of success? The truth is, it can seem so natural and so much easier to just do what everyone else is doing-for now-leaving it for later to...
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Sean Silverthorne
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
her chin. Now if I spend some time setting up that scenario and then follow up by asking you to tell me how much you like Mac computers, I promise you that you'll rate them more highly than you would have if I hadn't just talked about how...
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- 19 Jul 2010
- Research & Ideas
How Mercadona Fixes Retail’s ’Last 10 Yards’ Problem
money to spend on groceries. So if we were opened seven days a week, we wouldn't necessarily sell any more, and we would have to increase prices to cover our expenses." The Mercadona case inevitably raises the question: Can this...
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- 28 Jul 2014
- Research & Ideas
Eyes Shut: The Consequences of Not Noticing
hypothetical fires. A garment factory in a Third World country with minimal governmental regulatory oversight burns down, killing half of the three hundred women and children employed there; it subsequently becomes clear that the factory's owner failed repeatedly to...
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- 09 Jun 2015
- First Look
First Look: June 9, 2015
the beneficial effect of cost transparency holds when firms spend more on "less desirable" costs relative to "more desirable" costs. Studies 5-6 show that the effect of cost transparency weakens when high profit...
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Sean Silverthorne
- 05 Jun 2007
- First Look
First Look: June 5, 2007
brand mix that would be carried. Results from the pilot store (a remodeled hypermarket in Beijing) were encouraging, with revenues and profits up and customers spending more on each visit. The company must decide how quickly to roll out...
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Martha Lagace
- 08 Jan 2007
- Research & Ideas
Who Rises to Power in American Business?
we do to what we use to how we spend our time. Q: What do you think is the single most important finding from the research that went into the book? A: At first glance, the composition of CEOs in America seems to have changed little in 100...
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by Sean Silverthorne
- 23 Dec 2014
- First Look
First Look: December 23
model. We find for the median sample firm that an increase of $1 million in lobbying spending is associated with about $32.35 million in taxes saved. These estimates, while consistent with a high-returns "puzzle," are nearly an...
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Carmen Nobel
- 25 Jun 2014
- Lessons from the Classroom
FIELD Trip: Conquering the Gap Between Knowing and Doing
services in Vietnam, for example, might go to an inner-city neighborhood of Boston with a high concentration of foreign nationals, to survey them on their banking habits and test out new ideas for changing these habits. Theory Into Practice Once they arrive in their...
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- 20 May 2008
- First Look
First Look: May 20, 2008
spend less, order a higher percentage of "should" items (e.g., vegetables), and order a lower percentage of "want" items (e.g., ice cream) controlling for customer fixed effects. However, orders placed by a customer...
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Martha Lagace
- 21 Aug 2006
- Research & Ideas
How Europe Wrote the Rules of Global Finance
because of the risk of contagious financial crises. After spending so much time in the archives of these international organizations and interviewing policymakers and members of the private financial community, I can assure you that there...
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by Ann Cullen
- 06 Mar 2012
- First Look
First Look: March 6
(equipment or software, for example), and using these forms of capital more efficiently. Government spending for many public goods, such as education and infrastructure, contributes directly to one or more of them, whereas View Details
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Sean Silverthorne
- 01 Apr 2015
- Research & Ideas
The Slow, Steady Battle to Fix Cancer Care
if we take on the responsibility, we'll work to control our own costs. Health care is 17 percent of our gross domestic product. If we can drive down costs while improving outcomes, that will be much more favorable to our economy and to our competitiveness as a nation,...
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- 19 Oct 2011
- Research & Ideas
Designing Cities for a Sustainable Future
On a June day in Manhattan with temperatures heading into the 90s, a straphanger named Mike is taking his customary subway ride to work. People are grumbling about the heat, but hey, it's summer, it's supposed to be hot, and besides, "Whaddya gonna do?" New Yorkers...
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- 21 Sep 2009
- Research & Ideas
Excessive Executive Pay: What’s the Solution?
AIG phenomenon. On Wall Street, it was endemic. Bankers gave themselves nearly $20 billion in 2008 bonuses, even as the economy was spiraling downward and the government was spending billions on bailouts. Politicians pounced. President...
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by Roger Thompson
- 19 Aug 2008
- First Look
First Look: August 19, 2008
spend some or all of their bonuses on others—thereby creating what the authors call a "prosocial" workplace—are happier as a result. Managers can enhance that effect by providing opportunities to share the wealth. Aurora Capital...
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Sean Silverthorne
- 24 Apr 2020
- Op-Ed
Lessons from the NFL: Virtual Hiring, Leadership, Building Teams and COVID-19
few months earlier. “If there's the right opportunity out there. ...There's a possible chance that I'd love to reconnect,” Gronkowski recalled telling Brady. “[Brady] was all fired up and juiced up about it.” Business Take Aways NFL teams will be View Details
- 24 May 2011
- First Look
First Look: May 24
case:http://cb.hbsp.harvard.edu/cb/product/611065-PDF-ENG Marlin & Associates and the Sale of Riverview Technologies Richard S. Ruback and Royce YudkoffHarvard Business School Case 211-083 Riverview Technologies was a Stockholm, Sweden-based company that had...
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Sean Silverthorne
- 24 Nov 2008
- Research & Ideas
Harvard Business School Discusses Future of the MBA
and management problems were carved up by function," he continues. "A typical manager would spend his entire career within one function—say marketing, finance, or accounting—and he would be given only a piece of a larger puzzle...
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