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All HBS Web
(4,234)
- Faculty Publications (1,399)
Show Results For
-
All HBS Web
(4,234)
- Faculty Publications (1,399)
- Research Summary
Consumer-Brand Relationships and CRM
- Research Summary
Crowdsourced reviews
To determine whether online consumer reviews influence the way that reputation is formed, Professor Luca has combined reviews from the website Yelp.com with public restaurant data. He has shown that a one-star increase in Yelp ratings results in a 5- to 9-percent... View Details
- Research Summary
Current Research
Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.
Professor John’s work has been published in leading... View Details
- Forthcoming
- Article
Differentiating on Diversity: How Disclosing Workforce Diversity Influences Consumer Choice
- Teaching Interest
Digital Marketing Strategy
When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details
- Forthcoming
- Article
Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals
- Teaching Interest
Driving Digital Strategy (DIGS)
- Forthcoming
- Article
From Bupkis to Sechel in Health Care
- Forthcoming
- Article
How Artificial Intelligence Constrains Human Experience
- Forthcoming
- Article
Inflation with COVID Consumption Baskets
- Forthcoming
- Article
Information Spillovers in Experience Goods Competition
- Teaching Interest
Investment Managment for Professional and Personal Investors
- Research Summary
Managing Marketspace Service Interfaces
Jeffrey F. Rayport is focusing on the strategic challenges that face businesses selling information-intensive products and services. A key strategic issue in such businesses is the dematerialization of information-intensive products and services as a consequence of... View Details
- 2015
- Other Teaching and Training Material
Marketing Reading: Digital Marketing
- 2023
- Chapter
Marketing Through the Machine’s Eyes: Image Analytics and Interpretability
- Research Summary
Moving Beyond Direct-to-Consumer
Changing consumer behaviors have redefined what it means to be direct to consumer ("DTC"). What once began online a decade ago as a distribution and disintermediation strategy has since evolved into a multifaceted approach for the modern-day brand.
The... View Details
- Teaching Interest
Overview
- Teaching Interest
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- Teaching Interest
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- Teaching Interest
Overview
Overview:
In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details