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- Faculty Publications (21)
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- All HBS Web (290)
- Faculty Publications (21)
- 15 May 2013
- Research & Ideas
From McRibs to Maseratis: The Power of Scarcity Marketing
you owned a sporty little car, you might be tempted to drive it all the time, settling in to the comfy leather seats whenever you needed to get groceries or meet friends for dinner. But Derek lives in Vancouver, Canada, where public transit is excellent and View Details
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Re: Michael I. Norton
- Portrait Project
Aditya Dhanrajani
I will build. I built a car when I was six. A cardboard box drenched in watercolor and red crayon, with lids cut off to make four wheels, and a pizza tray bolted on for steering — it looked like something Fred Flintstone would drive....
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- 01 Dec 1996
- News
Laurel without Hardy? A Lesson for Business
less, attractive. Hardware and software are complements. So are hot dogs and mustard, cars and car loans, cable television and TV Guide, the Internet and high-capacity digital phone lines, catalogues and...
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- 10 Jun 2002
- Research & Ideas
Reinventing the Industrial Giant
GMBuyPower.com, which enables customers to order cars online. The second is the development of its OnStar technology, which, according to the company's 1999 annual report, will enable the first "Web car." 72 The third change is...
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- 29 Nov 2018
- Blog Post
"There's No Substitute for Finding the Right Role": James Correa, MBA 2015
trying something new." No direct path, yet a destination emerges Over the next two years, James would fulfill roles at three different startups until he found a fourth, Getaround, a peer-to-peer car View Details
- 18 Apr 2005
- Research & Ideas
Selling Luxury to Everyone
the opposite approach. It wants to be known specifically for its hair products, which are sold through 1,800 salons. Koehn encouraged panelists to share their fondest strategic wishes—as well as their worst fears. Tahari said that her...
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- 05 Sep 2006
- Research & Ideas
HBS Cases: Porsche’s Risky Roll on an SUV
A decade ago, Porsche, the luxury car company, found itself at a crossroads. Renowned for its classy (and expensive) sports cars, the firm had taken a hit in the wake of the 1987 stock market crash and suffered in great part due to...
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- 24 Sep 2014
- Op-Ed
Stop Thinking of Climate Change as a Religious or Political Issue
You sometimes hear people say things like, "I believe in global warming" or "I don't believe in climate change." It seems odd to approach climate change in this way, as though it were a question of belief, like religion. Most of the time when we confront uncertainty in...
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- Profile
Colt Stander
same day as my surgical tool for opening skulls.” Colt’s interest in designing cars attracted him to industrial design. “But I quickly learned that cars weren’t for me,” he says. “I became more interested in...
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- Web
Tony Tasset Arrow Sculpture 2015 | About
Tony Tasset Arrow Sculpture , 2015 Tony Tasset (American, born 1960), Arrow Sculpture, 2015, car paint on aluminum. Courtesy of the artist and Kavi Gupta Gallery.. Conceptual artist Tony Tasset’s new series of paintings and sculptures, Me...
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- 27 Nov 2023
- Blog Post
Creating Emerging Markets Sustainability Series - Opportunities for Green Entrepreneurship in the Face of Policy Inaction
Ogunlesi offers the example of two women-led businesses that have chosen to confront their local environmental hazards. While addressing different issues, Achenyo Idachaba-Obaro (Founder and CEO of MitiMeth) and Ifedolapo Runsewe (Managing Director of Freee Recycle...
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- 30 Apr 2008
- Sharpening Your Skills
Sharpening Your Skills: Brand Management
their customers' customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. Can Individuals Create Their Own Brand? The Case of the Mystery Writer's Brand A look...
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- 18 Dec 2018
- Blog Post
"There's No Substitute For Finding The Right Role": James Correa, MBA 2015
trying something new." No direct path, yet a destination emerges Over the next two years, James would fulfill roles at three different startups until he found a fourth, Getaround, a peer-to-peer car View Details
- Portrait Project
Eduardo Weinstein
It was a perfect day. I was traveling through Peru's valleys, and in my train car there was a group of more than 30 elderly friends — men and women in their 70s. They knew that it would probably be the last time that all of them would...
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- 01 Sep 2016
- News
The Taxi Wars of Jakarta
like Ryde, founded by Terence Zou (MBA 2009). Zou was inspired to launch the app-based ride- sharing service while Christmas shopping in Singapore’s Orchard Road in 2013. “I could not get a cab, and I saw all these View Details
- 12 Apr 2011
- News
Twelve Global Finalists Compete at HBS
shared mobile-based longitudinal Electronic Health Records via mobile phone. AVA is an invitation-only shopping platform. The company addresses the gap between the growing market demand for fashion and the lack of availability of branded...
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Multiple alumni
- 25 Feb 2015
- Lessons from the Classroom
Scholars and Students Unpack the Digital Business Revolution
music to advertising to industrial products. (A course segment on organizations that tried to change and failed—like Nokia—is also included.) "We talk about why Google would buy Nest—a thermostat company—and how it is also getting into the View Details
- 04 Mar 2013
- Lessons from the Classroom
Lessons from Running GM’s OnStar
volatility, uncertainty, complexity, and ambiguity. Project Beacon had VUCA written all over it. Huber's team spent a few weeks brainstorming ideas of what Project Beacon should be and do—a daunting task for a guy who knew little about the View Details
- 29 Dec 2019
- Research & Ideas
Read Our Most Popular Research Stories of 2019
Business, Too Couples with deliberate rituals feel more satisfied with their relationships. Can businesses also benefit? The Ferrari Way Secretive sports car maker Ferrari opens up about how it has bucked industry trends to achieve...
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by Sean Silverthorne
- 13 Jul 2009
- Research & Ideas
Diagnosing the Public Health Care Alternative
As health insurance reform is hotly debated in Washington, DC, what strategies should be central for the benefit of patients' health? HBS faculty with expertise in business administration, economic development, and operations strategy View Details