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All HBS Web
(916)
- People (1)
- News (306)
- Research (148)
- Multimedia (13)
- Faculty Publications (16)
Jim Matheson
Jim joined the HBS Faculty in 2019 and teaches the EC courses Entrepreneurial Finance and Tough Tech Ventures and is a faculty affiliate of the Business & Environment Initiative. He is an active investor, and Board director & advisor for... View Details
- 09 May 2008
- News
New Book Looks at Deep Metaphors and the Minds of Consumers
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
The past 10 years have seen some level of this direct marketing model bear out. But according to an HBS working paper to be published in the Journal of Interactive Marketing, consumers are using technology to learn about marketers, rather...
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- June 2018
- Teaching Note
Sandra Brown Goes Digital
By: Rosabeth Moss Kanter and Jonathan Cohen
As a middle manager at a biotechnology company, Sandra Brown harnessed digital tools and social media to engage others and build campaigns for change in the company. This Teaching Note presents strategies for teaching the Sandra Brown case series, which follows Brown's...
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- 30 Aug 2010
- Research & Ideas
Turning Employees Into Problem Solvers
annually in the United States equaled the crash of one fully loaded 747 airplane every one-and-a-half days. “At first, these campaigns are great—they bolster the frequency with which solutions are shared by a significant margin....[But]...
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- May 2020 (Revised July 2020)
- Teaching Note
Brand Activism: Nike and Colin Kaepernick
By: Jill Avery and Koen Pauwels
Teaching Note for HBS Case No. 519-046. Nike’s selection of politically polarizing Colin Kaepernick as the spokesperson for the thirtieth anniversary of its iconic “Just Do It” campaign catapulted the brand into the media spotlight and made it a political flashpoint...
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- March 2018
- Teaching Note
Making Target the Target: Boycotts and Corporate Political Activity (A) and (B)
By: Nien-hê Hsieh and Victor Wu
Through the challenges facing Target, the case examines the ways in which corporations can become involved in political and legislative debates and processes, ranging from campaign contributions to lobbying. In 2016, Target CEO Brian Cornell must determine how to...
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Keywords:
Public Opinion;
Social Issues;
Corporate Social Responsibility and Impact;
Mission and Purpose;
Problems and Challenges;
Laws and Statutes;
Rights;
Crisis Management;
Risk Management;
Media;
Political Elections;
Taxation;
Corporate Accountability;
Values and Beliefs;
Fairness;
Diversity;
Customers;
Communication;
Business and Government Relations;
Retail Industry;
United States
- 02 Apr 2001
- Research & Ideas
What Makes a Good Leader?
sometimes guilty of using the dichotomy in an effort at simplification. "It's much better to think in terms of measuring people on a zero-to-ten scale for each quality." HBS professor Joe Badaracco agrees that the traditional...
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Keywords:
by Deborah Blagg & Susan Young
- February 2018 (Revised March 2018)
- Case
Kickstarting Tomato Jos in Nigeria
By: Sophus A. Reinert and Risa Kavalercik
In the spring of 2016, Mira Mehta (HBS 2014), faced a difficult decision. Following a successful Kickstarter campaign and winning the second place in the HBS New Venture Competition—Social Enterprise Track, she had moved to Northern Nigeria, where she founded the...
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Keywords:
Nigeria;
Entrepreneurs;
Import Substitution;
China In Africa;
Killer Tomato Paste;
Mira Mehta;
Tomato Jos;
Developing Countries and Economies;
Social Entrepreneurship;
Cross-Cultural and Cross-Border Issues;
Government Legislation;
Business History;
Emerging Markets;
Business and Government Relations;
Agriculture and Agribusiness Industry;
Nigeria
Reinert, Sophus A., and Risa Kavalercik. "Kickstarting Tomato Jos in Nigeria." Harvard Business School Case 718-027, February 2018. (Revised March 2018.)
- 10 Oct 2007
- Research & Ideas
“Blank” Inside: Branding Ingredients
Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Why do we pay more for an orange with a Sunkist sticker?...
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- 08 Sep 2008
- HBS Case
The Value of Environmental Activists
There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World...
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- January 2023
- Teaching Note
The Opioid Settlement and Executive Pay at AmerisourceBergen
By: Suraj Srinivasan and Li-Kuan Ni
Teaching Note for HBS Case No 122-014. In 2020, AmerisourceBergen Corporation, a Fortune 50 company in the drug distribution industry, agreed to settle thousands of lawsuits filed nationwide against the company for its opioid distribution practices that critics alleged...
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Keywords:
Opioids;
Shareholder Activism;
Investment Activism;
Corporate Accountability;
Corporate Governance;
Governance Compliance;
Governance Controls;
Executive Compensation;
Risk Management;
Corporate Social Responsibility and Impact;
Business and Shareholder Relations;
Business and Stakeholder Relations;
Distribution Industry;
Health Industry;
Pharmaceutical Industry;
United States;
West Virginia;
Tennessee;
Ohio;
Pennsylvania
Andrew Wasynczuk
Andy Wasynczuk joined the faculty of Harvard Business School in the spring of 2005. He has taught a wide range of negotiation courses in the required and elective MBA curriculum. He currently teaches the popular elective course on Negotiation. For many years, he... View Details
- 04 Sep 2001
- Research & Ideas
Is Government Just Stupid? How Bad Decisions Are Made
everyone—can learn from incorporating a search for wise tradeoffs into their decision making. This excerpt is from the book's introduction. Imagine that you are listening to a series of campaign announcements, each made by a different...
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- September 2023
- Teaching Note
Esquel Group
By: William C. Kirby and Noah B. Truwit
Teaching Note for HBS Case Nos. 307-076 and 322-058. These cases focus on the experience of China's largest shirt manufacturer, Esquel Group, and how it manages various aspects of government relations in China and abroad. The A case identifies a wide variety of social...
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- August 2023
- Teaching Note
Huawei: A Global Tech Giant in the Crossfire of a Digital Cold War
By: William C. Kirby and Noah B. Truwit
Teaching Note for HBS Case No. 320-089. By 2020, Ren Zhengfei, CEO of Huawei, had transformed the small telephone switch manufacturer he founded in 1987 into a $120 billion telecommunications company poised to lead the lucrative rollout of fifth-generation (5G)...
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- 18 Jun 2009
- Working Paper Summaries
Elections and Discretionary Accruals: Evidence from 2004
Keywords:
by Karthik Ramanna & Sugata Roychowdhury
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
outfit walked across the screen carrying a sign that pitched a product. These almost literal translations of billboard and magazine ads did little more than set the previous forms in motion. Silk: Issues of privacy will come under increased scrutiny View Details
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by Susan Young
- 27 Jul 2009
- Research & Ideas
Social Network Marketing: What Works?
it's important to understand both who influences purchase decisions in online communities and which groups of users can be influenced. “Viral campaigns truly leverage the network aspect of these social networking sites.” "By understanding...
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- 07 Jan 2002
- Research & Ideas
How Marketing Can Reduce Worldwide Poverty
say to them? Rangan, head of the HBS faculty marketing unit, has been wrestling with the limits of social marketing for a decade. McCaffrey was so impressed by a talk Rangan gave several years ago on "marketing to the poorest...
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Keywords:
by Martha Lagace