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All HBS Web
(490)
- People (3)
- News (121)
- Research (284)
- Events (1)
- Multimedia (2)
- Faculty Publications (66)
- Web
Named Fellowship Funds - Alumni
private real asset investments across infrastructure and alternative real estate. He serves on the boards of Vantage Data Centers, Suntex Marinas, Ridgebury Tankers V4 and VLII, GW Bulkers, and National Express Wash. Alderbas earned a BS...
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- 10 Aug 2010
- First Look
First Look: August 10
at the time that the company is redesigning its business processes, organization, and information technology infrastructure to support aggressive growth and increased complexity. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/810135-PDF-ENG Live View Details
Keywords:
Martha Lagace
- Web
All Industries
Glossier CEO, Kyle LeahyBuilding Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy 11 Dec 2023 Becca Carnahan 04 Dec 2023 Rhea Choudhury My Summer of Joy with the National Parks...
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- Web
Interviews - Creating Emerging Markets
transcripts. For more information, visit our Research Guidelines page. We welcome feedback and suggestions for ways to improve the project. Oman Mohammed Al Barwani Founder and Chairman, MB Holding Company (Oil; Gas; Mining Exploration; Diversified) “If you can invest...
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- 09 Dec 2002
- Research & Ideas
UnileverA Case Study
Langnese; and Sunlicht. The name "Unilever" was not used in operating companies or in brand names. Lever Brothers and T. J. Lipton were the two postwar U.S. affiliates. These national operating...
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- Web
California - Global
debated which metrics were best to measure progress against their strategy." May–June 2024 Article Harvard Business Review What Makes a Successful Celebrity Brand? By: Ayelet Israeli, Jill Avery, Leonard A. Schlesinger and Matt Higgins Celebrities have shifted from...
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- 27 Sep 2018
- Research & Ideas
Religion in the Workplace: What Managers Need to Know
such individual’s race, color, religion, sex, or national origin.” The ruling should spur business leaders to reflect on whether their own branding practices might discriminate against certain workers, van...
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- 5 Sep 2013
- Conference Presentation
The Color of Taste: Selling Food in Clear Packages in the Early-Twentieth-Century United States
By: Ai Hisano
This paper examines the role of color in the marketing and retailing of food products by focusing on the increasingly popular presentation of food in clear packages in the early-twentieth-century United States. In the 1910s, a candy company began using cellophane to...
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Hisano, Ai. "The Color of Taste: Selling Food in Clear Packages in the Early-Twentieth-Century United States." Paper presented at the CHORD Conference, Centre for the History of Retailing and Distribution (CHORD), Leeds, UK, September 5, 2013.
- 19 Apr 2011
- First Look
First Look: April 19
elaborate geysers with Diet Coke as their main ingredient, were among the most viewed online videos at the time but were not initially sanctioned by the company. Donnelly knew that opening up the brand to creative consumers was necessary,...
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Sean Silverthorne
- 11 Dec 2012
- First Look
First Look: Dec. 11
Meneilly, manager of hip-hop star Shawn Carter-better known as Jay-Z-and a partner in Carter's company Roc Nation and Yusuf Mehdi, senior vice president of Microsoft's Online Services division, to enter into an unprecedented, high-stakes...
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Keywords:
Sean Silverthorne
- 01 Jun 2023
- HBS Case
A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?
Jordan brand and served as president of the Portland Trail Blazers NBA team? Probably not, says HBS Professor Francesca Gino, who coauthored the case with HBS Senior Lecturer Hise Gibson and HBS Professor Frances X. Frei, as well as...
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- Web
Research - Global
of Play By: Rosabeth Moss Kanter and Ai-Ling Jamila Malone Teaching Note for HBS Case No. 324-119. Miami-Dade County led the work to get South Florida designated a national climate resilience tech hub, the only one of 31 focused on...
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- 22 May 2024
- HBS Case
Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore
government exerts on TikTok, concerns the app could compromise US national security and user data, and stark differences between the content and rules mandated in China versus abroad. "You must ask yourself, ‘What is the power of this...
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- Web
Entrepreneurship - Faculty & Research
active steps to increase their portfolio companies’ media coverage. The survey results also demonstrate that increased media coverage supports the companies with better recognition and branding and provides benefits to diverse...
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- November 1991
- Case
Magic Johnson: Endorsements ""After""...?
On Thursday, November 7, 1991, Los Angeles Lakers star Earvin "Magic" Johnson announced his retirement from basketball in the wake of having tested positive for HIV, the virus that causes AIDS. Magic Johnson was one of the most popular figures in sports, both...
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Keywords:
Marketing Strategy;
Value;
Sports;
Advertising;
Alliances;
Problems and Challenges;
Decision Choices and Conditions;
Brands and Branding;
Consumer Products Industry;
Sports Industry;
Entertainment and Recreation Industry
Greyser, Stephen A. Magic Johnson: Endorsements ""After""...? Harvard Business School Case 592-057, November 1991.
- 05 Oct 2010
- First Look
First Look: October 5, 2010
delivers in the current period conditional on a stockout in the prior period. We also provide a method for estimating the impact of changes in supplier performance along these two dimensions on customer demand. Using data from Hugo Boss, a manufacturer of View Details
Keywords:
Sean Silverthorne
- 02 Feb 2023
- Research & Ideas
Why We Still Need Twitter: How Social Media Holds Companies Accountable
In May 2021, the Twitter account Brands Getting Owned posted images of signs that workers had taped to the windows of a Chipotle in the United States. One large cardboard sign read, “Sorry for the inconvenience, but due to us being...
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- 08 Apr 2014
- First Look
First Look: April 8
Publications August 2013 Journal of Consumer Research Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride By: Bellezza, Silvia, and Anat Keinan Abstract—This research examines how...
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Keywords:
Sean Silverthorne
- Web
Topics - HBS Working Knowledge
Reports (2) Annuities (1) Arts (2) Asset Management (3) Asset Pricing (4) Assets (9) Attitudes (16) Auctions (4) Balanced Scorecard (11) Banks and Banking (28) Behavioral Finance (7) Behavior (73) Bids and Bidding (1) Bonds (7) Borrowing and Debt (12) Boundaries (4)...
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- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
support. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=55515 January–February 2019 Harvard Business Review What Does Your Corporate Brand Stand For? By: Greyser, Stephen A., and Mats Urde Abstract— While most firms are...
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Keywords:
Dina Gerdeman