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All HBS Web
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Show Results For
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All HBS Web
(139)
- News (30)
- Research (89)
- Multimedia (3)
- Faculty Publications (63)
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Page 7 of
139
Results
- 2001
- Working Paper
Geographic Concentration, Knowledge Spillovers, and Growth in the Evolution of the U.S. Advertising Agency Industry
By: Charles King, Alvin J. Silk and Niels Ketelhohn
- 2006
- Working Paper
Anomalies in Estimates of Cross-Elasticities for Marketing Mix Models: Theory and Empirical Test
By: Andre Bonfrer, Ernest R. Berndt and Alvin J. Silk
Bonfrer, Andre, Ernest R. Berndt, and Alvin J. Silk. "Anomalies in Estimates of Cross-Elasticities for Marketing Mix Models: Theory and Empirical Test." NBER Working Paper Series, No. 12756, December 2006.
- fall 2003
- Article
Knowledge Spillovers and Growth in the Disagglomeration of the U.S. Advertising Agency Industry
By: Charles King III, Alvin J. Silk and Niels Ketelhohn
King, Charles, III, Alvin J. Silk, and Niels Ketelhohn. "Knowledge Spillovers and Growth in the Disagglomeration of the U.S. Advertising Agency Industry." Journal of Economics & Management Strategy 12, no. 3 (fall 2003): 327–362.
- 20 Nov 2012
- First Look
First Look: November 20
PublicationsThe Unbundling of Advertising Agency Services: An Economic Analysis Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk Publication:Review of Marketing Science (forthcoming) Abstract We address a...
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Keywords:
Sean Silverthorne
- 18 Jul 2018
- Research & Ideas
No More General Tso's? A Threat to 'Knowledge Recombination'
have unlocked new technologies in countries where they’ve migrated. When French Huguenots fled religious persecution in the 18th century, they came to Brandenburg-Prussia, where they brought secrets of cloth dyeing and silk production...
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- 2008
- Working Paper
Economic Factors Underlying the Unbundling of Advertising Agency Services
By: Mohammad Arzaghi, Ernst R. Berndt, James C. Davis and Alvin J. Silk
This paper addresses a longstanding puzzle involving the unbundling of services that has occurredover more than two decades in the U.S. advertising agency industry: How can the shift from the bundling to the unbundling of services be explained and what accounts for the...
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Keywords:
Transformation;
Framework;
Service Operations;
Decisions;
Relationships;
Price;
Diversification;
Geography;
Cost;
Advertising Industry;
United States
Arzaghi, Mohammad, Ernst R. Berndt, James C. Davis, and Alvin J. Silk. "Economic Factors Underlying the Unbundling of Advertising Agency Services." NBER Working Paper Series, No. 14345, September 2008.
- 02 Mar 2016
- News
On Credit
individual’s creditworthiness, founding the Mercantile Agency after his own silk importing business failed in the wake of the collapse. Subscribers paid a fee to gain access to that report on Henrietta Bruckman and thousands of others;...
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Keywords:
Julia Hanna
- 06 Dec 2021
- News
What's the Word?
fermentation process can be repurposed to create artificial silk and self-repairing fabrics; we also can look ahead to the possibility of more lab-raised “impossible” meats, drought-resistant crops, and food suited to our particular...
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- 01 Dec 2017
- News
Alumni and Faculty Books for December 2017
and the founder of the Tang dynasty, Taizong’s chief accomplishments were on the battlefield. He defeated the descendants of Attila the Hun, opened up the Silk Road trading route, created a golden age of prosperity and cosmopolitan...
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- 07 Oct 2008
- First Look
First Look: October 7, 2008
answered the right question poorly (Study 2). Download the paper: http://www.hbs.edu/research/pdf/09-048.pdf Concentration Levels in the U.S. Advertising and Marketing Services Industry: Myth vs. Reality Authors:Alvin J. Silk and Charles...
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Keywords:
Martha Lagace
- 13 Nov 2012
- First Look
First Look: November 13
http://hbr.org/product/what-makes-analysts-say-buy/an/F1211B-PDF-ENG The Internalization of Advertising Services: An Inter-Industry Analysis Authors:Sharon Horsky, Steven C. Michael, and Alvin J. Silk Publication:Review of Marketing...
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Keywords:
Sean Silverthorne
- 05 Aug 2008
- First Look
First Look: August 5, 2008
Authors:Sharon Horsky, Steven C. Michael, and Alvin J. Silk Abstract The common perception appears to be that vertical integration of advertising services is more the exception than the rule in the U.S. advertising industry. This study...
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Keywords:
Martha Lagace
- 22 May 2012
- First Look
First Look: May 22
banking system. Download the paper: http://www.hbs.edu/research/pdf/12-101.pdf Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency Authors:Alvin J. Silk Abstract What...
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Keywords:
Sean Silverthorne
- 08 Jun 2010
- First Look
First Look: June 8
and Marketing Services Industry? Myth vs. Realty Authors:Alvin J. Silk and Charles King III Publication:Journal of Current Issues and Research in Advertising (forthcoming) Abstract We analyze changes in concentration levels in the U.S....
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Keywords:
Martha Lagace
- 19 Dec 2006
- First Look
First Look: December 19, 2006
Working PapersAnomalies in Estimates of Cross-Price Elasticities for Marketing Mix Models: Theory and Empirical Test Authors:Andre Bonfrer, Ernest R. Berndt, and Alvin Silk Abstract We investigate the theoretical possibility and...
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Keywords:
Sean Silverthorne
- 01 Sep 2017
- News
City of Dreams
and Singapore, he notes, makes its deep water ports extremely attractive—and the fact that it maintains good diplomatic relations across the Indian Ocean region doesn’t hurt either. Analysts have noted Sri Lanka’s potential as a highly strategic link for China in what...
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- 01 Sep 2018
- News
September 2018 Alumni and Faculty Books
traditions with you. This guide gives tips about turning everyday ingredients and products into a simple, two-minute ritual in four steps: purify, polish, prep, and nourish. But this book is also about a lifestyle, how you eat and sleep. You’ll learn how to pamper...
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- 15 Oct 2008
- First Look
First Look: October 15, 2008
Working PapersEconomic Factors Underlying the Unbundling of Advertising Agency Services Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk Abstract This paper addresses a longstanding puzzle involving the...
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Keywords:
Martha Lagace
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