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Show Results For
-
All HBS Web
(5,655)
- People (18)
- News (1,267)
- Research (3,458)
- Events (19)
- Multimedia (40)
- Faculty Publications (2,087)
- February 2021
- Tutorial
What is AI?
By: Tsedal Neeley
This video explores the elements that constitute artificial intelligence (AI). From its mathematical basis to current advances in AI, this video introduces students to data, tools, and statistical models that make a computer 'intelligent.' Through an explanation of...
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- October 2001 (Revised November 2002)
- Case
Herman Miller (A): Innovation by Design
By: Sandra J. Sucher and Stacy McManus
Gary Van Spronsen, president of Miller SQA, has been asked to leave the thriving subsidiary he helped to reinvent to join Herman Miller's corporate initiative on innovation. Miller SQA has pioneered processes new to the Herman Miller organization, such as...
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Keywords:
Innovation and Invention;
Product Design;
Product Development;
Supply Chain Management;
Business Model;
Organizations;
Values and Beliefs;
Manufacturing Industry;
Consumer Products Industry
Sucher, Sandra J., and Stacy McManus. "Herman Miller (A): Innovation by Design." Harvard Business School Case 602-023, October 2001. (Revised November 2002.)
- September 2012 (Revised January 2013)
- Case
J.C. Penney's 'Fair and Square' Pricing Strategy
By: Elie Ofek and Jill Avery
As a he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A new pricing scheme he put in place in February,...
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Keywords:
Change Management;
Consumer Behavior;
Management Teams;
Business Model;
Marketing Strategy;
Price;
Brands and Branding;
Decision Making;
Retail Industry;
United States
Ofek, Elie, and Jill Avery. "J.C. Penney's 'Fair and Square' Pricing Strategy." Harvard Business School Case 513-036, September 2012. (Revised January 2013.)
- Article
Evaluating and Managing Tramp Shipping Lines Performances: A New Methodology Combining Balanced Scorecard and Network DEA
By: Ying-Chen Hsu, Cheng-Chi Chung, Hsuan-Shih Lee and H. David Sherman
The shipping industry is essential for the economic development of nations like Taiwan as a means delivering and receiving cargo. Shipping has been depressed since 2008 as a result of the financial crisis increasing pressure for the shipping lines to operate more...
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Keywords:
Network Data Envelopment Analysis;
Shipping Line;
Centralized Approach;
Cross-efficiency;
Balanced Scorecard;
Performance Evaluation
Hsu, Ying-Chen, Cheng-Chi Chung, Hsuan-Shih Lee, and H. David Sherman. "Evaluating and Managing Tramp Shipping Lines Performances: A New Methodology Combining Balanced Scorecard and Network DEA." INFOR: Information Systems and Operational Research 51, no. 3 (August 2013): 130–141.
- June 2013
- Case
Multiasistencia: Redefining the Relationship with Its Service Professionals
By: F. Asis Martinez-Jerez, Maria Garcia Perez and Katherine M. Miller
Multiasistencia, a major Spanish BPO of insurance repairs, is changing the relational contract with its service professionals from a referral model to a guaranteed workload one.
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Keywords:
Outsourcing;
Incentives;
Relational Contracts;
Business Model;
Motivation and Incentives;
Job Cuts and Outsourcing;
Contracts;
Insurance Industry;
Spain
Martinez-Jerez, F. Asis, Maria Garcia Perez, and Katherine M. Miller. "Multiasistencia: Redefining the Relationship with Its Service Professionals." Harvard Business School Case 113-143, June 2013.
- March 2011 (Revised December 2012)
- Case
Demand Media
By: John Deighton and Leora Kornfeld
Google search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the way people navigated the Internet. How should Demand Media respond? The business ran on a radically new model in which a stable...
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Keywords:
Business Model;
Information Publishing;
Consumer Behavior;
Customization and Personalization;
Internet and the Web;
Publishing Industry
Deighton, John, and Leora Kornfeld. "Demand Media." Harvard Business School Case 511-043, March 2011. (Revised December 2012.) (request a courtesy copy.)
- February 2017
- Case
Valerie Daniels-Carter: High Growth Entrepreneurship via Franchising
By: Steven Rogers and Alyssa Haywoode
This case looks at entrepreneurship via franchising through the leadership of an African-American entrepreneur who owns almost 150 stores including Burger King, Pizza Huts, and Auntie Anne’s Pretzels. Her company is the largest female-owned franchise business in the...
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Keywords:
Giving And Philanthropy;
Weather And Climate Change;
Franchise Ownership;
Family Business;
Experience and Expertise;
Decisions;
Borrowing and Debt;
Food;
Philanthropy and Charitable Giving;
Business History;
Climate Change;
Motivation and Incentives;
Food and Beverage Industry
Rogers, Steven, and Alyssa Haywoode. "Valerie Daniels-Carter: High Growth Entrepreneurship via Franchising." Harvard Business School Case 317-030, February 2017.
- 20 Jun 2017
- First Look
First Look at New Research and Ideas, June 20
and Andrei Shleifer Abstract—We present an extrapolative model of bubbles. In the model, many investors form their demand for a risky asset by weighing two signals: an average of the asset’s past price changes and the asset’s degree of...
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Keywords:
Sean Silverthorne
- February 2024
- Case
TimeCredit
TimeCredit is an artificial intelligence (AI) startup that is developing large language models (LLMs) to generate accounting memos. The case follows Ndonga Sagnia, a Gambian Harvard Business School MBA student with an accounting background, as she decides how much...
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Keywords:
Accounting;
Business Startups;
Entrepreneurship;
Financing and Loans;
AI and Machine Learning;
Entrepreneurial Finance;
Identity;
Technology Industry
Colonnelli, Emanuele, Raymond Kluender, and Shai Benjamin Bernstein. "TimeCredit." Harvard Business School Case 824-139, February 2024.
- Web
What is FIELD Global Immersion? - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year...
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- 25 Sep 2017
- News
10 books that should be on every marketer’s shelf
- August 2018 (Revised February 2023)
- Case
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Jill Avery and Ayelet Israeli
As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating...
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Keywords:
DTC;
Direct To Consumer Marketing;
Health Care;
Mobile;
Attribution;
Experimentation;
Experiments;
Churn/retention;
Customer Lifetime Value;
Internet Marketing;
Big Data;
Analytics;
A/B Testing;
CRM;
Advertising;
Marketing;
Marketing Channels;
Marketing Strategy;
Media;
Brands and Branding;
Marketing Communications;
Digital Marketing;
Consumer Behavior;
Acquisition;
Growth and Development Strategy;
Customer Focus and Relationships;
Social Media;
E-commerce;
Analytics and Data Science;
Health Industry;
Consumer Products Industry;
United States;
North America;
Europe
Avery, Jill, and Ayelet Israeli. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Case 519-011, August 2018. (Revised February 2023.)
- 01 Apr 2021
- News
Kennedy: Time is ripe for remote work
- 15 Jun 2020
- Research & Ideas
A Mass Crisis Can Overwhelm Health Care. Liberia Found a Solution.
country, Liberia, that was able to meet a similar, deadly threat by supplementing a health care system emerging from decades of civil strife with a cadre of less trained, but highly capable, community health workers. Could the Liberian View Details
- 27 Jun 2005
- Research & Ideas
Asian and American Leadership Styles: How Are They Unique?
Politicians promise to eliminate it, but are unable or unwilling to do so. The role models available for business leadership in the different regions of the world are significant. In America, with its...
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Keywords:
by D. Quinn Mills
- July 1997 (Revised August 1997)
- Case
numeric investors l.p.
By: Andre F. Perold and Brian J. Tierney
Numeric Investors manages equity portfolios with the use of a momentum model and a value model. The momentum model is based on earnings surprise and analysts' revisions of their earnings estimates. The firm offers long-short as well as long-only strategies, and its...
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Keywords:
Asset Management;
Cost;
Equity;
Financial Strategy;
Investment;
Investment Portfolio;
Management;
Product Development;
Performance Efficiency;
Business Strategy
Perold, Andre F., and Brian J. Tierney. "numeric investors l.p." Harvard Business School Case 298-012, July 1997. (Revised August 1997.)
- January 2021
- Case
Digital Transformation 2.0: CEO Elie Girard at Atos
By: Tsedal Neeley and James Barnett
Elie Girard has taken the helm as CEO of Atos—multinational IT giant—to lead the company into the next era of digital transformation. Noticing that customers’ digital needs were evolving to become even more specialized and global in scope, he made a bold first step as...
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Neeley, Tsedal, and James Barnett. "Digital Transformation 2.0: CEO Elie Girard at Atos." Harvard Business School Case 421-024, January 2021.
- 08 Mar 2021
- In Practice
COVID Killed the Traditional Workplace. What Should Companies Do Now?
A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to...
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Keywords:
by Dina Gerdeman