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All HBS Web
(2,220)
- News (434)
- Research (1,544)
- Multimedia (7)
- Faculty Publications (1,233)
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- 09 Sep 2009
- First Look
First Look: September 9
opposing zero prices, typical Internet-related activities—like surfing the web, web searches, and e-mail, along with behind-the-scenes practices like domain names and the allocation of IP (Internet Protocol) addresses—present a natural...
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Martha Lagace
- 16 Dec 2002
- Lessons from the Classroom
Marrying Distance and Classroom Education
multi-media cases and they're closer to the real world in some ways because you have this more auditory environment. The trouble is that (a) they're more expensive, and (b) that they're harder to update. With a paper case I can simply get some stuff off the View Details
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by Sean Silverthorne
- February 22, 2023
- Article
How to Seed Organic Marketing in a Video-First World
By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies...
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Keywords:
Online Business;
Ecommerce;
E-commerce;
E-Commerce Strategy;
Omnichannel Retail;
Omnichannel Retailing;
Influencer Marketing;
Consumer;
Organic Growth;
Video Advertising;
Promotion;
Celebrities;
Online Advertising;
Online Channel;
Online Communities;
Online Community;
Go To Market Strategy;
Platform;
Media;
Media Content;
Digital;
Digital Culture;
Digital Influencers;
Direct To Consumer Marketing;
Direct-to-consumer;
Innovation & Entrepreneurship;
Innovation;
Sales;
Digital Platforms;
Digital Marketing;
Digital Strategy;
Consumer Behavior;
Internet and the Web;
Advertising;
Business Model;
Growth Management;
Marketing;
Marketing Strategy;
Marketing Channels;
Marketing Communications;
Communication Strategy;
Innovation Strategy;
Retail Industry;
Consumer Products Industry;
Fashion Industry;
Advertising Industry;
Apparel and Accessories Industry;
Beauty and Cosmetics Industry;
Food and Beverage Industry;
Media and Broadcasting Industry;
United States;
North America
Israeli, Ayelet, Leonard A. Schlesinger, and Matt Higgins. "How to Seed Organic Marketing in a Video-First World." Harvard Business Review (website) (February 22, 2023).
- August 2021
- Case
Orchadio’s First Two Split Experiments
By: Iavor I. Bojinov, Marco Iansiti and David Lane
Orchadio, a direct-to-consumer grocery business, needs to conduct its first two A/B tests—one to evaluate the effectiveness and functioning of its newly redesigned website, and one to market-test four versions of a new banner for the website. To do so, it will rely on...
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Keywords:
Information Management;
Technological Innovation;
Knowledge Use and Leverage;
Resource Allocation;
Marketing;
Measurement and Metrics;
Customization and Personalization;
Information Technology;
Internet and the Web;
Digital Platforms;
Information Technology Industry;
Food and Beverage Industry
Bojinov, Iavor I., Marco Iansiti, and David Lane. "Orchadio’s First Two Split Experiments." Harvard Business School Case 622-015, August 2021.
- April 2006 (Revised April 2007)
- Case
Endeca Technologies: New Growth Opportunities
By: Paul A. Gompers and Kristin Perry
Steve Papa, CEO of Endeca Technologies, must decide whether to expand into a new market with a new application of his company's technology. Endeca has experienced significant success with its information access software in the online retail industry, and in September...
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Keywords:
Decision Choices and Conditions;
Market Entry and Exit;
Production;
Organizational Structure;
Partners and Partnerships;
Opportunities;
Expansion;
Internet and the Web;
Applications and Software;
Information Technology Industry
Gompers, Paul A., and Kristin Perry. "Endeca Technologies: New Growth Opportunities." Harvard Business School Case 206-041, April 2006. (Revised April 2007.)
- October 2016
- Case
Triangulate: Stay, Pivot or Exit?
By: Thomas Eisenmann, Shikhar Ghosh and Christopher Payton
Sunil Nagaraj, Triangulate's founder had spent a few years trying to launch a dating application that matched users based on their behavior on social media. Based on input from advisors, the company changed its focus from a B2B site to a B2C dating site with a unique...
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Keywords:
Early Stage;
Pivot;
Two Sided Markets;
Business Model;
Business Exit or Shutdown;
Product Launch;
Venture Capital;
Failure;
Internet and the Web;
Entrepreneurship;
Information Technology;
Social and Collaborative Networks;
United States;
North America
Eisenmann, Thomas, Shikhar Ghosh, and Christopher Payton. "Triangulate: Stay, Pivot or Exit?" Harvard Business School Case 817-059, October 2016.
- 10 Jan 2011
- Research & Ideas
Is Groupon Good for Retailers?
spas, paintball parties, etc., at a major markdown—up to 90 percent off a retailer's usual prices—and then requiring the retailer to pay a big chunk of the voucher revenues back to Groupon. But the Chicago-based firm is "the fastest growing company in View Details
- 23 Feb 2009
- Research & Ideas
Creative Entrepreneurship in a Downturn
downtime created by the collapse of the Internet bubble gave rise to a host of new applications that we now collectively know as Web 2.0. Technologies and materials left unused due to the collapse of one industry can be creatively...
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by Martha Lagace
- 10 Feb 2014
- HBS Case
Stressing Safety in South Africa’s Platinum Mines
dropped straight to the bottom line," Mukunda says. "Mining is a fixed-cost industry." The situation made international headlines, and a quick web search will reveal what Carroll actually decided to do. But when he assigns...
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- 27 Aug 2013
- First Look
First Look: August 27
hypotheses and mixed support for our third: organizational infrastructure and identity significantly affect practice adoption, albeit in different ways, but only marginal support for leadership and elite organizational status. Our results point to how a complex View Details
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Sean Silverthorne
- 27 Aug 2012
- Research & Ideas
Employee-Suggestion Programs That Work
health care has led her to study nurses, who, as direct care providers, are at the center of the web of supply chains of equipment, supplies, medications, and even physicians. Singer received a grant from the Agency for Healthcare...
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by Paul Guttry
- 27 Mar 2012
- First Look
First Look: March 27
venture capital for the first time. She has spent the last six long years building Sittercity into the nation's leading babysitting web service, larger than all of its competitors combined. In the process, she brought her boyfriend and...
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Carmen Nobel
- 27 Apr 2009
- Research & Ideas
Building Businesses in Turbulent Times
specialist. In the IT industry, opportunities are arising to replace high-cost data centers and incompatible networks with lower-cost Web services platforms. As a result, we've seen renewed interest in "cloud computing" and...
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by Staff
- 03 Mar 2003
- Research & Ideas
The Ingredients of a Deal Disaster
relationships with CEOs in their client companies. But if the CEO leaves, the consulting firm may lose the account. Consciously creating a wider web of involvements and dependencies throughout the firm would result in a more sustainable...
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- 27 Sep 2016
- First Look
September 27, 2016
uncertain, ambiguous, and complex (VUCA), Web 2.5-enabled economy. We show that a trio of forces of digital disruption—specifically the disintermediation of the services of instructors and facilitators, the disaggregation of the...
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Sean Silverthorne
- 02 Jun 2010
- First Look
First Look: June 2
was called the Knowledge Management (KM) Appliance, but as Web 2.0 tools came into wider use, this evolved into what the company called "Cognizant 2.0" (C2), which was designed to ensure that the KM Appliance capabilities for...
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Martha Lagace
- 04 Nov 2008
- First Look
First Look: November 4, 2008
monetization potential of his business. That business, called Improbable Research, encompassed a magazine (Annals of Improbable Research), a high-profile annual event (the Ig Nobel Prize Ceremony), a web site (improbable.com), a series of...
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Martha Lagace
- 29 Jul 2008
- First Look
First Look: July 29, 2008
Social Networks Authors:Adam M. Kleinbaum and Michael L. Tushman Publication:HBS Centennial Issue. Harvard Business Review 86, nos. 7/8 (July - August 2008) Abstract Idea brokers are good at sparking cross-divisional innovation through their broad social networks. But...
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Martha Lagace
- 08 Nov 2016
- First Look
November 8, 2016
717-016 Generali: Paving the Way for CEE Expansion Generali was one of Italy’s largest companies and one of Europe’s largest insurers and had for decades been at the center of the web of cross-shareholding that has characterized the...
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Sean Silverthorne
- 21 Jul 2008
- Research & Ideas
Solving the Marketing Resources Allocation Puzzle
called ScriptLogic that runs its business in this new fashion. They describe their business model as "click-to-cash." ScriptLogic has developed a system that tracks which advertisement has driven an individual prospect to its Web site....
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by Sean Silverthorne