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Show Results For
-
All HBS Web
(8,621)
- People (21)
- News (1,715)
- Research (5,481)
- Events (53)
- Multimedia (73)
- Faculty Publications (3,797)
- June 2013
- Supplement
Studio Moderna - Sandi Cesko, CEO, Video Supplement
By: Jim Sharpe
This is the Video Supplement for Studio Moderna - A Venture in Eastern Europe (HBS Case #808110).
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Keywords:
Entrepreneurial Management;
Entrepreneurial Marketing;
Entrepreneurial Organizations;
International Entrepreneurship;
International Expansion;
Consumer Marketing;
Consumer Goods;
Innovation;
Leadership;
Organizational Structure;
Advertising;
Internet;
Marketing;
General Management;
Growth;
Organizational Development;
Television;
Entrepreneurship;
Geographic Location;
Globalization;
Cross-Cultural and Cross-Border Issues;
Digital Marketing;
Business Startups;
Marketing Channels;
Media;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Slovenia;
Slovakia;
Croatia;
Macedonia;
Bulgaria;
Serbia and Montenegro;
Poland;
Hungary;
Bosnia and Hercegovina;
Czech Republic;
Lithuania;
Estonia;
Albania;
Romania;
Central Asia
Sharpe, Jim. "Studio Moderna - Sandi Cesko, CEO, Video Supplement ." Harvard Business School Video Supplement 813-716, June 2013.
- 2007
- Article
Pharmacovigilance and the Missing Denominator: The Changing Context of Pharmaceutical Risk Mitigation
By: Arthur A. Daemmrich
In the wake of Vioxx, Avandia, and other recent prominent cases of drugs found to cause side effects after marketing, the safety of pharmaceuticals has come to the forefront of American public policy. Press attention, congressional investigations, and legislative...
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Keywords:
Brands and Branding;
Policy;
Risk Management;
Government Legislation;
Risk and Uncertainty;
Goals and Objectives;
Customers;
Pharmaceutical Industry;
Health Industry;
United States
Daemmrich, Arthur A. "Pharmacovigilance and the Missing Denominator: The Changing Context of Pharmaceutical Risk Mitigation." Pharmacy in History 49, no. 2 (2007): 61–75.
- 01 Mar 2010
- Op-Ed
A Golden Opportunity for Ford and GM
Having weathered the 2008 crisis without U.S. government support, Ford has $23 billion in cash in the bank and a lineup of eco-friendly automobiles to which U.S. consumers are gravitating. GM only emerged...
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- 16 Jul 2020
- Research & Ideas
Restaurant Revolution: How the Industry Is Fighting to Stay Alive
stable demand and pricing for both restaurants and the supply chain. Voices of hope The restaurant industry has been long marked by creativity View Details
- October 2015
- Teaching Note
Molycorp: Financing the Production of Rare Earth Minerals (A)
By: Benjamin C. Esty and E. Scott Mayfield
Molycorp, the western hemisphere's only producer of rare earth minerals, was in the middle of a $1 billion capital expenditure project in its effort to become a vertically integrated supplier of rare earth minerals, oxides, and metals. Yet it had just reported lower...
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Keywords:
Convertible Debt;
Uncertainty;
Competition;
Startup;
China;
Supply & Demand;
Growth;
Rare Earth Minerals;
Discounted Cash Flows;
Mining;
Payoff Diagrams;
Option Pricing;
Capital Budgeting;
Capital Structure;
Cash Flow;
Financial Strategy;
Market Entry and Exit;
Vertical Integration;
Valuation;
Metals and Minerals;
Mining Industry;
Industrial Products Industry;
Canada;
California
- 11 Sep 2014
- Working Paper Summaries
Chief Sustainability Officers: Who Are They and What Do They Do?
Keywords:
by Kathleen Miller & George Serafeim
- 25 Aug 2022
- News
September 2022 Alumni and Faculty Books
Edited by Margie Kelley Alumni Books The Juneteenth Story: Celebrating the End of Slavery in the United States By Alliah L. Agostini (MBA 2009); Illustrated by Sawyer Cloud becker&mayer! Kids On June 19, 1865—more than two years after President Lincoln’s Emancipation...
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- April 2018
- Article
Elite Strategies and Incremental Policy Change: The Expansion of Primary Education in India
By: Akshay Mangla
This article analyzes India’s recent enactment of universal primary education. This programmatic policy change is puzzling given the clientelistic features of Indian democracy. Drawing on interviews and official documents, I demonstrate the catalytic role of committed...
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Keywords:
Education;
Policy Change;
Policy Elites;
Institutions;
India;
Early Childhood Education;
Policy;
Education Industry;
India
Mangla, Akshay. "Elite Strategies and Incremental Policy Change: The Expansion of Primary Education in India." Governance 31, no. 2 (April 2018): 381–399.
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
marketing communications for the first and second quarter of the year. What’s the right strategy for a CMO during a crisis such as the COVID-19 pandemic? During the week of March 23, 2020, Edelman, a global communications firm, conducted...
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Keywords:
by Jill Avery and Richard Edelman
- 01 Oct 2000
- News
Lydia M. Marshall: Gumption and Grace
Lydia Marshall is more comfortable talking about the impact that CARE -- the international relief and development organization -- has had on her than what she has done for it. If pressed, however, Marshall, a CARE board member for...
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Keywords:
Susan Young
- 07 Aug 2018
- First Look
New Research and Ideas, August 8, 2018
developed a strong reputation among consumers due in part to its Membership Rewards (MR) loyalty program, first established in 1991. Through MR, all Amex cardholders could accumulate and redeem “points”...
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Keywords:
by Sean Silverthorne
- 08 Feb 2023
- Op-Ed
Building an Inclusive Workplace? Prepare to Shield It from Economic Fears
underrepresented communities. As the COVID-19 pandemic dragged on, executives worked to continue these efforts, despite supply chain disruptions, labor shortages, and erratic consumer spending. Beyond the...
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Keywords:
by Hise O. Gibson and Nicole Gilmore
- 25 Sep 2018
- First Look
New Research and Ideas, September 25, 2018
from Medical Device Recalls By: Ball, George P., Jeffrey T. Macher, and Ariel Dora Stern Abstract—When innovations are successfully commercialized into new products, they can create value for both consumers...
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Keywords:
Dina Gerdeman
- 06 Dec 2021
- News
December 2021 Alumni and Faculty Books
runner a few steps behind them, sharing the vision but not necessarily the talent? What becomes of him, when his aspirations collide with reality? When his limitations cloud his dreams? Or when injuries and life's View Details
- 2015
- Working Paper
Online Word of Mouth and Product Review Disagreement
By: Frank Nagle and Christoph Riedl
Studies of online word of mouth have frequently posited―but never systematically conceptualized and explored―that the level of disagreement between existing product reviews can impact the volume and the valence of future reviews. In this study we develop a theoretical...
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Keywords:
Online Word Of Mouth;
Online Communities;
Viral Marketing;
Online Product Reviews;
Quality;
Internet and the Web;
Consumer Behavior;
Marketing Reference Programs;
Social and Collaborative Networks;
Digital Marketing;
Analytics and Data Science
Nagle, Frank, and Christoph Riedl. "Online Word of Mouth and Product Review Disagreement." Harvard Business School Working Paper, No. 13-091, May 2013. (Revised May 2015, selected for AOM Best Paper Proceedings.)
- 12 Feb 2019
- First Look
New Research and Ideas, February 12, 2019
study how transparency into the levels and changes of relative sustainability performance affects consumer choices. Our work considers two forms of transparency: process transparency, in which customers...
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Keywords:
Dina Gerdeman
- 15 Jan 2019
- First Look
New Research and Ideas, January 15, 2019
find that increases in demand for entrepreneurial capital—as proxied for by patenting, IPOs, and stock market valuations—led to a higher likelihood of the introduction of second-tier exchanges. We find no...
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Keywords:
Dina Gerdeman
- March 2021
- Article
Active Choice, Implicit Defaults, and the Incentive to Choose
By: John Beshears, James J. Choi, David Laibson and Brigitte C. Madrian
Home-delivered prescriptions have no delivery charge and lower copayments than prescriptions picked up at a pharmacy. Nevertheless, when home delivery is offered on an opt-in basis, the take-up rate is only 6%. We study a program that makes active choice of either home...
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Keywords:
Active Choice;
Defaults;
Implicit Defaults;
Incentives;
Consumer Behavior;
Decision Choices and Conditions;
Motivation and Incentives
Beshears, John, James J. Choi, David Laibson, and Brigitte C. Madrian. "Active Choice, Implicit Defaults, and the Incentive to Choose." Organizational Behavior and Human Decision Processes 163 (March 2021): 6–16.
- June 1997
- Teaching Note
Microsoft Multimedia Publications (A) and (B) TN
By: Marco Iansiti
Teaching Note for (9-695-005) and (9-695-006).
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- 02 Apr 2019
- First Look
New Research and Ideas, April 2, 2019
source software (OSS) over proprietary software in an attempt to reduce costs creating an unexpected demand shock for OSS. Analysis using the rest of the EU as controls via difference-in-differences and...
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Keywords:
Dina Gerdeman