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Show Results For
-
All HBS Web
(8,798)
- People (36)
- News (2,744)
- Research (3,856)
- Events (28)
- Multimedia (219)
- Faculty Publications (2,322)
- 13 Oct 2016
- News
Study shows coupons lead to big profits for drugmakers
- 26 Apr 2010
- Research & Ideas
When Other Companies Compete Like Crazy, Dare to Be Different
achievements understandable and accessible to the rest of us. Q: How does a company go about making changes when trying to be different? How can marketing managers get started?...
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by Sarah Jane Gilbert
- 31 Aug 2016
- News
Novartis Taps Biosimilar Experience in Europe to Snag U.S. Sales
- 11 Aug 2020
- News
Your Customers Have Changed. Here's How To Engage Them Again.
- September 2002
- Case
Align Technology, Inc.: Matching Manufacturing Capacity to Sales Demand
By: H. Kent Bowen and Jonathan P Groberg
Align Technology is a four-year-old medical products company that has invented a new product requiring new manufacturing processes. Demand for the new product has grown more slowly than initial forecasts predicted, and the cost structure is preventing the company from...
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Keywords:
Health Care and Treatment;
Collaborative Innovation and Invention;
Problems and Challenges;
Product;
Forecasting and Prediction;
Marketing Strategy;
Sales;
Demand and Consumers;
Production;
Health Industry
Bowen, H. Kent, and Jonathan P Groberg. "Align Technology, Inc.: Matching Manufacturing Capacity to Sales Demand." Harvard Business School Case 603-058, September 2002.
- 04 Jun 2009
- News
NEJM Explores The Value-Based System Approach To Health Reform
- 16 Feb 2021
- Research & Ideas
To Fight Climate Change, Should Green Investors Reconsider Big Oil?
others from innovating in specific product areas. Patents secured by traditional energy firms are frequently cited by newcomers to green innovation from outside the traditional energy industry. "Everyone View Details
- 02 Jun 2011
- Research & Ideas
Signing at the Top: The Key to Preventing Tax Fraud?
to be reminded to care at the right times. This reminder can be a very simple one, and it is something that could be applied in many different contexts." How Practitioners Can...
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- Article
A 680,000-Person Megastudy of Nudges to Encourage Vaccination in Pharmacies
By: Katherine L. Milkman, Linnea Gandhi, Mitesh S. Patel, Heather N. Graci, Dena M. Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Jake Rothschild, Jonathan E. Bogard, Ilana Brody, Christopher F. Chabris, Edward Chang, Gretchen B. Chapman, Jennifer E. Dannals, Noah J. Goldstein, Amir Goren, Hal Hershfield, Alex Hirsch, Jillian Hmurovic, Samantha Horn, Dean Karlan, Ariella S. Kristal, Cait Lamberton, Michael N. Meyer, Allison H. Oakes, Maurice E. Schweitzer, Maheen Shermohammed, Jaochim H. Talloen, Caleb Warren, Ashley V. Whillans, Kuldeep N. Yadav, Julian J. Zlatev, Ron Berman, Chalanda N. Evans, Rahul Ladhania, Jens Ludwig, Nina Mazar, Sendhil Mullainathan, Christopher K. Snider, Jann Spiess, Eli Tsukayama, Lyle Ungar, Christophe Van den Bulte, Kevin G. Volpp and Angela L. Duckworth
Encouraging vaccination is a pressing policy problem. To assess whether text-based reminders can encourage pharmacy vaccination and what kinds of messages work best, we conducted a megastudy. We randomly assigned 689,693 Walmart pharmacy patients to receive one of 22...
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Keywords:
Vaccination;
Vaccines;
Nudges;
Communication Strategy;
Communication Technology;
Consumer Behavior;
Health Care and Treatment
Milkman, Katherine L., Linnea Gandhi, Mitesh S. Patel, Heather N. Graci, Dena M. Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Jake Rothschild, Jonathan E. Bogard, Ilana Brody, Christopher F. Chabris, Edward Chang, Gretchen B. Chapman, Jennifer E. Dannals, Noah J. Goldstein, Amir Goren, Hal Hershfield, Alex Hirsch, Jillian Hmurovic, Samantha Horn, Dean Karlan, Ariella S. Kristal, Cait Lamberton, Michael N. Meyer, Allison H. Oakes, Maurice E. Schweitzer, Maheen Shermohammed, Jaochim H. Talloen, Caleb Warren, Ashley V. Whillans, Kuldeep N. Yadav, Julian J. Zlatev, Ron Berman, Chalanda N. Evans, Rahul Ladhania, Jens Ludwig, Nina Mazar, Sendhil Mullainathan, Christopher K. Snider, Jann Spiess, Eli Tsukayama, Lyle Ungar, Christophe Van den Bulte, Kevin G. Volpp, and Angela L. Duckworth. "A 680,000-Person Megastudy of Nudges to Encourage Vaccination in Pharmacies." e2115126119. Proceedings of the National Academy of Sciences 119, no. 6 (February 8, 2022).
- 2023
- Article
Building the Business Case for an Inclusive Approach to Digital Health Measurement with a Web App (Market Opportunity Calculator): Instrument Development Study
By: Mitchell Tang, Yashoda Sharma, Jennifer C. Goldsack and Ariel Dora Stern
Background: The use of digital health measurement tools has grown substantially in recent years. However, there are concerns that the promised benefits from these products will not be shared equitably. Underserved populations, such as those with lower education and...
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Keywords:
Demographics;
Product Development;
Health Care and Treatment;
Medical Devices and Supplies Industry
Tang, Mitchell, Yashoda Sharma, Jennifer C. Goldsack, and Ariel Dora Stern. "Building the Business Case for an Inclusive Approach to Digital Health Measurement with a Web App (Market Opportunity Calculator): Instrument Development Study." JMIR Formative Research 7 (2023).
- 01 Mar 2004
- Lessons from the Classroom
Mission to Mars: It Really Is Rocket Science
the feedback you need, or something close to it, at earlier stages. Examples of such techniques include simulation, prototyping, and pilot/beta testing. Second, a trial-and-error based approach to...
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by Sean Silverthorne
- 30 Mar 2015
- News
Giving back to the city that he calls home
One of the proudest moments for Howard R. Leibowitz (AMP 106, 1990) when he served as director of intergovernmental relations for the City of Boston was to create a computer access center for residents of...
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- October 2023
- Article
Clinician Response to Patient Medication Prices Displayed in the Electronic Health Record
By: Anna D Sinaiko, Caroline E Sloan, Mark J Soto, Olivia Zhao, Chen-Tan Lin and Foster R Goss
Keywords:
Prescription Drugs;
Electronic Health Records;
Physicians;
Prescription Drug Costs;
Health Care and Treatment;
Price;
Health Industry
Sinaiko, Anna D., Caroline E Sloan, Mark J Soto, Olivia Zhao, Chen-Tan Lin, and Foster R Goss. "Clinician Response to Patient Medication Prices Displayed in the Electronic Health Record." JAMA Internal Medicine 183, no. 10 (October 2023): 1172–1175.
- 23 Mar 2023
- Research & Ideas
As Climate Fears Mount, More Investors Turn to 'ESG' Funds Despite Few Rules
Investor interest in social responsibility has skyrocketed in the past three years, even as US regulations to hold companies accountable remain in flux and the environmental, social, and governance (ESG) label itself draws backlash. Investors are willing to pay a...
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- 08 Feb 2022
- Blog Post
Get to Know Past New Venture Competition Winners: Everly Health
With the New Venture Competition (NVC) Finale right around the corner and in celebration of the competition’s 25 years at Harvard Business School, we caught up with some of the past participants across the three tracks (Alumni, Student Business, and Social Enterprise)...
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- 12 Nov 2014
- Op-Ed
A Challenge to the New Congress: Pass Housing Finance Reform
fumbled near the goal line. In May, the Senate Banking Committee approved the legislation on a 13-9 vote, but could not garner sufficient support from either side of the aisle to warrant consideration from the full Senate. For many...
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- 17 Feb 2022
- News
What Can Actually Convince Vaccine Skeptics to Get Their Shots
- 14 Nov 2019
- Video
Health Minute: Measure Costs Correctly for Better Patient Outcomes
- December 2013 (Revised May 2021)
- Case
Paul Levy: Confronting a 'Corporate Campaign' (A)
Hospital CEO Paul Levy confronts an SEIU unionization drive via a "corporate campaign" aimed at undercutting the hospital's relationships with key internal and external constituencies. Having shepherded one of Boston's top teaching hospitals much of the way through a...
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Keywords:
Dispute Resolution;
Corporate Campaign;
Negotiating Campaign;
Bargaining;
Health Care;
Hospitals;
Unions;
Health Care and Treatment;
Negotiation;
Strategy;
Negotiation Process;
Labor Unions;
Health Industry;
Boston
Sebenius, James K. "Paul Levy: Confronting a 'Corporate Campaign' (A)." Harvard Business School Case 914-020, December 2013. (Revised May 2021.)