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- News (1,230)
- Research (4,246)
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- Faculty Publications (2,920)
Show Results For
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All HBS Web
(7,051)
- News (1,230)
- Research (4,246)
- Events (89)
- Multimedia (68)
- Faculty Publications (2,920)
Fintech, Small Business & the American Dream: How Technology Is Transforming Lending and Shaping a New Era of Small Business Opportunity
Fintech, Small Business & the American Dream describes the needs of small businesses for capital and demonstrates how technology—novel data sources, artificial intelligence, machine learning—will transform the small business lending market. This market... View Details
- August 2021
- Article
Information Seeding and Knowledge Production in Online Communities: Evidence from OpenStreetMap
By: Abhishek Nagaraj
The wild success of a few online communities (like Wikipedia) has obscured the fact that most attempts at forming such communities fail. This study evaluates information seeding, an early-stage intervention to bootstrap online communities that enables contributors to...
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Keywords:
Online Communities;
Knowledge Production;
Crowdsourcing;
Innovation;
Digitization;
Internet and the Web;
Digital Platforms;
Social and Collaborative Networks;
Analytics and Data Science;
Knowledge Dissemination
Nagaraj, Abhishek. "Information Seeding and Knowledge Production in Online Communities: Evidence from OpenStreetMap." Management Science 67, no. 8 (August 2021).
- Program
Competing in the Age of Digital Platforms
a competitive advantage Understand the core fundamentals of how to launch and maintain a platform business that outperforms digital and conventional competitors in the United States, China, and other global markets Identify how to leverage View Details
- March–April 2023
- Article
Market Segmentation Trees
By: Ali Aouad, Adam Elmachtoub, Kris J. Ferreira and Ryan McNellis
Problem definition: We seek to provide an interpretable framework for segmenting users in a population for personalized decision making. Methodology/results: We propose a general methodology, market segmentation trees (MSTs), for learning market...
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Keywords:
Decision Trees;
Computational Advertising;
Market Segmentation;
Analytics and Data Science;
E-commerce;
Consumer Behavior;
Marketplace Matching;
Marketing Channels;
Digital Marketing
Aouad, Ali, Adam Elmachtoub, Kris J. Ferreira, and Ryan McNellis. "Market Segmentation Trees." Manufacturing & Service Operations Management 25, no. 2 (March–April 2023): 648–667.
- 05 Sep 2023
- Book
Failing Well: How Your ‘Intelligent Failure’ Unlocks Your Full Potential
turns out, Eli Lilly’s initial failure with Alimta led the drugmaker to a solution. By carefully examining the data from the clinical trials, scientists found that the drug worked for some patients, but not others—and those patients that...
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Keywords:
by Michael Blanding
- Article
Fast Subset Scan for Multivariate Spatial Biosurveillance
By: Daniel B. Neill, Edward McFowland III and Huanian Zheng
We extend the recently proposed ‘fast subset scan’ framework from univariate to multivariate data, enabling computationally efficient detection of irregular space-time clusters even when the numbers of spatial locations and data streams are large. These fast algorithms...
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- September–October 2016
- Article
What Senior Executives Should Know About Sales
Business is more complex, data more abundant, and more specialists are needed to stay up-to-date with functional best practices. As a senior executive, you can worry all you want about disruption, but you need a salesforce aligned with strategy to do something about...
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Cespedes, Frank V. "What Senior Executives Should Know About Sales." European Business Review (September–October 2016): 10–13.
- October 1981 (Revised June 1985)
- Case
Vicks Health Care Division: Project Scorpio (A)
The Vicks Health Care Division lacks a solid form entry in the OTC colds care category and has developed a "me-too" product. The main issues are whether there is an opportunity for the product, and, if so, how it should be positioned. Main teaching objectives are to...
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Keywords:
Product Positioning;
Health Care and Treatment;
Product Launch;
Market Participation;
Health Industry
Yip, George S., and Jeffrey R Williams. "Vicks Health Care Division: Project Scorpio (A)." Harvard Business School Case 582-039, October 1981. (Revised June 1985.)
- 10 May 2021
- News
Page: A GED for College? Not as Far-Fetched As It Sounds
- 16 Jan 2020
- News
5 Ways Office Design Helps Your Company Navigate Change
- 29 Oct 2018
- Working Paper Summaries
Public Sentiment and the Price of Corporate Sustainability
Keywords:
by George Serafeim
- Web
Health Policy (Management) - Doctoral
evaluate unique data and reach relevant, independent conclusions that advance your subfield. Areas of Specialization Health Care Quality Health Care Ventures Operations Strategy Process Improvement Program Requirements Profiles Celia...
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- Article
Beyond Statistics: The Economic Content of Risk Scores
By: Liran Einav, Amy Finkelstein, Raymond Kluender and Paul Schrimpf
"Big data" and statistical techniques to score potential transactions have transformed insurance and credit markets. In this paper, we observe that these widely-used statistical scores summarize a much richer heterogeneity, and may be endogenous to the context in which...
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Einav, Liran, Amy Finkelstein, Raymond Kluender, and Paul Schrimpf. "Beyond Statistics: The Economic Content of Risk Scores." American Economic Journal: Applied Economics 8, no. 2 (April 2016): 195–224.
- Web
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- 27 Feb 2018
- First Look
First Look at New Research and Ideas, February 27, 2018
occupational segregation on which most prior research has focused. We examine more than 40 years of longitudinal data on the racial employment composition of every large private-sector workplace in the United States to calculate...
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Keywords:
Sean Silverthorne
- Program
Agribusiness Seminar
constraints Leverage data and technology to improve decision making, operating efficiency, and responsiveness to customers Defend against commodification and drive profitability through product and marketing innovation Design robust,...
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- 06 Dec 2017
- Working Paper Summaries
Does Financial Misconduct Affect the Future Compensation of Alumni Managers?
- 20 Jun 2017
- Working Paper Summaries
Conversational Peers and Idea Generation: Evidence from a Field Experiment
Keywords:
by Sharique Hasan and Rembrand Koning
- 05 Jul 2016
- Working Paper Summaries
The Impact of Campus Scandals on College Applications
- October 1997
- Case
L'Oreal of Paris: Bringing 'Class to Mass' with Plenitude
By: Robert J. Dolan
L'Oreal's strategy is to "trickle down" technology over time from high-end outlets like department stores to mass-markets, such as drugstores. The mass market brand Plenitude has become the market leader in France, but even eight years after introduction in the United...
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Keywords:
Problems and Challenges;
Marketing Strategy;
Brands and Branding;
Globalization;
Beauty and Cosmetics Industry;
Retail Industry;
France;
United States
Dolan, Robert J. "L'Oreal of Paris: Bringing 'Class to Mass' with Plenitude." Harvard Business School Case 598-056, October 1997.