Filter Results
:
(178)
Show Results For
- All HBS Web (254)
- Faculty Publications (174)
Show Results For
- All HBS Web (254)
- Faculty Publications (174)
←
Page 9 of
178
Results
Sort by
- September 2014
- Article
The Interrelationships Between Brand and Channel Choice
By: Scott Neslin, Kenshuk Jerath, Anand Bodapati, Eric T. Bradlow, John A. Deighton, Sonja Gensler, Leonard Lee, Elisa Montaguti, Rahul Telang, Raj Venkatesan, Peter C. Verhoef and Z. John Zhang
We propose a framework for the joint study of the consumer's decision of where to buy and what to buy. The framework is rooted in utility theory where the utility is for a particular channel/brand combination. The framework contains firm actions, the consumer search...
View Details
Keywords:
Brand Choice;
Channel Choice;
Utility Theory;
Marketing;
Decision Choices and Conditions;
Consumer Behavior;
Learning;
Electronics Industry;
Electronics Industry;
Electronics Industry;
Electronics Industry;
Electronics Industry
Neslin, Scott, Kenshuk Jerath, Anand Bodapati, Eric T. Bradlow, John A. Deighton, Sonja Gensler, Leonard Lee, Elisa Montaguti, Rahul Telang, Raj Venkatesan, Peter C. Verhoef, and Z. John Zhang. "The Interrelationships Between Brand and Channel Choice." Marketing Letters 25, no. 3 (September 2014): 319–330.
- 17 Jun 2008
- First Look
First Look: June 17, 2008
founders reacquired many of the assets of the company and focused it on industrial and military applications. The case focus presents a question of whether the company should sell out again, this time to a military View Details
Keywords:
Martha Lagace
- February 2006 (Revised October 2006)
- Case
Veridian: Putting a Value on Values
By: Rakesh Khurana, Joel Podolny and Jaan Margus Elias
David Langstaff, the CEO of Veridian, a defense company, struggles with the decision of selling the company. Langstaff has concerned himself with inculcalating his organization with the values necessary for superior achievement over the long term. But as a fiduciary,...
View Details
Keywords:
Cash;
Corporate Governance;
Financial Markets;
Law;
Leadership;
Patents;
Values and Beliefs;
Service Industry;
Service Industry
Khurana, Rakesh, Joel Podolny, and Jaan Margus Elias. "Veridian: Putting a Value on Values." Harvard Business School Case 406-028, February 2006. (Revised October 2006.)
- February 2003 (Revised January 2004)
- Case
Mission to Mars (A)
By: Alan D. MacCormack and Jay Wynn
This case is set in spring 2000, several months after two successive, failed missions to the planet Mars. Students are asked to evaluate the reasons for these failures in the context of NASA's "Faster, Better, Cheaper" program, which was initiated in 1992. They are...
View Details
Keywords:
Failure;
Change Management;
Innovation Strategy;
Collaborative Innovation and Invention;
Projects;
Management;
Risk Management;
Risk and Uncertainty;
Aerospace Industry;
Aerospace Industry
MacCormack, Alan D., and Jay Wynn. "Mission to Mars (A)." Harvard Business School Case 603-083, February 2003. (Revised January 2004.)
- 1967
- Other Unpublished Work
TFX (A) - Developing an Air Force/Navy Aircraft - HBS Analysis and Decision Case
By: J. Ronald Fox
- 1983
- Other Unpublished Work
Orbiting Space Observatory - HBS Analysis and Decision Case
By: J. Ronald Fox
- December 2006 (Revised August 2013)
- Teaching Note
Hexcel Turnaround -- 2001 (A), (B) and (C)
By: Paul W. Marshall
This is the teaching note that is supplemental to the Hexcel Cases A, B & C.
View Details
- February 2003 (Revised January 2004)
- Case
Mission to Mars (B)
Supplements the (A) case.
View Details
MacCormack, Alan D. "Mission to Mars (B)." Harvard Business School Case 603-110, February 2003. (Revised January 2004.)
- March 1996 (Revised April 2001)
- Case
HMS Thetis and Apollo XIII
Explores the management of technical disasters in which time plays a central role. Uses the experience of HMS Thetis and Apollo 13 to look at both successful and unsuccessful approaches.
View Details
Upton, David M., and Sari Carp. "HMS Thetis and Apollo XIII." Harvard Business School Case 696-097, March 1996. (Revised April 2001.)
- 15 Mar 2016
- First Look
March 15, 2016
transparency and weak governance in resource rich countries. However, we document that industry self-regulation has generated information to substitute for the gap in voluntary company disclosure. We also find some evidence that these...
View Details
- 12 Apr 2010
- Research & Ideas
One Report: Better Strategy through Integrated Reporting
electronics company Philips; the Danish pharmaceutical company Novo Nordisk; the Brazilian cosmetics company Natura; and the U.S.-based technology and aerospace company United Technologies all come to mind. All have done a very good job...
View Details
Keywords:
by Martha Lagace
- May 2012
- Supplement
Columbia's Final Mission (Abridged) (B)
By: Amy C. Edmondson and Kerry Herman
Keywords:
Cognitive Biases;
Teams;
Organizational Learning;
Ambiguous Threat;
Risk and Uncertainty;
Organizational Change and Adaptation;
Leadership;
Corporate Disclosure;
Groups and Teams;
Decision Making;
Organizational Culture;
Public Administration Industry;
Public Administration Industry
Edmondson, Amy C., and Kerry Herman. "Columbia's Final Mission (Abridged) (B) ." Harvard Business School Supplement 612-096, May 2012.
- March 2022 (Revised March 2023)
- Case
Commercial Space Stations, Chickens and Eggs, and Demand for Activity in Low-Earth Orbit
By: Matthew C. Weinzierl and Brendan L. Rosseau
With the International Space Station set to retire in January 2031, NASA has made clear its desire to transition to commercially-led space stations in low-earth orbit (LEO). But the history of commercial station attempts has been fraught, characterized by a lack of...
View Details
- 17 Jan 2012
- First Look
First Look: January 17
modularization of manufacturing in the commercial aerospace industry. It is intended to be taught with the case, "Boeing 737 Industrial Footprint: The Wichita Decision," HBS No. 612-036. Purchase...
View Details
Keywords:
Sean Silverthorne
- 30 Jul 2013
- First Look
First Look: July 30
Firm in a Nascent Industry By: Zuzul, Tiona, and Amy C. Edmondson Abstract—This paper explores how entrepreneurs' efforts to legitimate a firm and a nascent industry affect the internal development of the...
View Details
Keywords:
Anna Secino
- August 2023
- Case
Salma Qarnain: Spaceships to Broadway
By: Leslie Perlow, Mel Martin and Hannah Weisman
Salma Qarnain, daughter of Pakistani Muslim immigrants, is an engineer trained at Stanford and MIT. She began her career building spacecrafts but 30 years later finds herself pursuing her calling, acting on Broadway. The case explores Qarnain’s career path, family...
View Details
Keywords:
Personal Development and Career;
Job Search;
Job Design and Levels;
Happiness;
Identity;
Well-being;
Work-Life Balance;
Family and Family Relationships;
Theater Entertainment;
Film Entertainment;
Talent and Talent Management;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
United States;
New York (city, NY);
Boston;
California
- ←
- 9