Filter Results
:
(1,846)
Show Results For
-
All HBS Web
(4,602)
- People (4)
- News (1,306)
- Research (1,846)
- Events (38)
- Multimedia (101)
- Faculty Publications (1,225)
Show Results For
-
All HBS Web
(4,602)
- People (4)
- News (1,306)
- Research (1,846)
- Events (38)
- Multimedia (101)
- Faculty Publications (1,225)
Sort by
- 16 Dec 2014
- First Look
First Look: December 16
IEEE Security & Privacy Accountable? The Problems and Solutions of Online Ad Optimization By: Edelman, Benjamin G. Abstract—Online advertising might seem to be the most measurable form of marketing ever invented. Comprehensive records...
View Details
Keywords:
Sean Silverthorne
- 20 Jul 2010
- First Look
First Look: July 20
Online World David J. Collis, Peter W. Olson, and Mary FureyHarvard Business School Case 709-464 An abstract is unavailable at this time. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/709464-PDF-ENG Pratham—Every Child in...
View Details
Keywords:
Martha Lagace
- 20 Aug 2001
- Research & Ideas
Making an Ally of Uncle Sam
businesses. Consider, for example, the debate about Napster, the online service for sharing digital and music files. Napster triggered a firestorm of outrage in the music industry about piracy of music. The Recording Industry Association...
View Details
- 21 Apr 2009
- First Look
First Look: April 21, 2009
in the economic environment of the firm. The case can also be taught as a review session. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=109056 Yelp Harvard Business School Case 709-412 Yelp was a popular View Details
Keywords:
Martha Lagace
- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
television. In a recent working paper, How TV Ads Trigger Online Shopping, Teixeira explores this concept, analyzing how advertisers can turn this trend to their advantage. Along with fellow researchers Jura Liaukonyte of Cornell...
View Details
- 10 Apr 2006
- Research & Ideas
Lessons from the Browser Wars
simplified access to the online world, transforming the Internet from a communications vehicle for academics into a mass consumer phenomenon. At the same time, the growing usefulness of the Internet drove sales of personal computers off...
View Details
- 17 Sep 2001
- Research & Ideas
Is There Help for the Big Ticket Buyer?
online auctions). By contrast, consumption decisions about items purchased frequently via simple transactions (e.g., cereal) are easier to make on a trial-and-error basis and can be easily improved. Because these decisions are routine and...
View Details
Keywords:
by Max H. Bazerman
- 11 Mar 2014
- First Look
First Look: March 11
our sample). August 2013 Marketing Letters To Groupon or Not to Groupon: The Profitability of Deep Discounts By: Edelman, Benjamin, Sonia Jaffe, and Scott Duke Kominers Abstract—We examine the profitability and implications of online...
View Details
Keywords:
Sean Silverthorne
- 16 Dec 2011
- Research & Ideas
Reintroducing Intellectual Ambition to the Study of Business History
The 85-year-old Business History Review, published quarterly by Harvard Business School, is the acknowledged leading peer-reviewed journal in the field. (BHR has recently been made available online through Cambridge University Press.) So...
View Details
Keywords:
by Geoffrey Jones & Walter Friedman
- 14 May 2020
- Research & Ideas
What Leaders Can Do to Fight the COVID Fog
camaraderie, time with animals or nature, self-expression. If your normal fitness routine is no longer possible, switching to an online version of the exercise may be satisfying. If it is not, try something entirely different: Moving the...
View Details
Keywords:
by Boris Groysberg and Robin Abrahams
- 04 Dec 2018
- First Look
New Research and Ideas, December 4, 2018
https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=55323 Harvard Business School Case 119-020 LendingClub (A): Data Analytic Thinking (Abridged) LendingClub was founded in 2006 as an alternative, peer-to-peer lending model to connect individual borrowers to individual...
View Details
Keywords:
Dina Gerdeman
- 21 Nov 2006
- First Look
First Look: November 21, 2006
recommendations, and feeds, to help members manage their experiences with their online friends. The two choices have very different value propositions and have very different competitive implications. Also describes the dynamics of...
View Details
Keywords:
Sean Silverthorne
- 08 Jan 2019
- First Look
New Research and Ideas, January 8, 2019
generating a brand book for Israel that suggested a guiding brand position of “creative energy”; inviting social media influencers to partake in trips focused on lifestyle interests; generating appealing, non-conflict related content linked to Israel and attracting...
View Details
Keywords:
Dina Gerdeman
- 18 Apr 2017
- First Look
First Look at New Ideas, April 18
trend is the use of online tools to improve physical asset utilization in many traditional off-line businesses. This article discusses the water industry as an example, and the organizational changes and levers relevant to extracting...
View Details
Keywords:
by Sean Silverthorne
- 05 Jul 2016
- First Look
July 5, 2016
the ask is not avoided and factors that may be viewed self-servingly are neither introduced nor highlighted. In doing so, results from a field study and complementary online study document evidence that less prosocial behavior results...
View Details
Keywords:
Sean Silverthorne
- 14 Feb 2017
- First Look
First Look at New Research: February 14
the scientists themselves. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=52220 January 2017 American Economic Review Are Online and Offline Prices Similar? Evidence from Large Multi-Channel Retailers By: Cavallo,...
View Details
Keywords:
Sean Silverthorne
- 23 Feb 2010
- First Look
First Look: Feb. 23
Wasserman, Jeffrey J. Bussgang, and Rachel GordonHarvard Business School Case 810-053 As his major-league pitching career was starting to wind down in 2006, baseball all-star Curt Schilling decided to become an entrepreneur. Looking to focus his tenacity and his...
View Details
Keywords:
Martha Lagace
- 21 Nov 2017
- First Look
First Look at New Research and Ideas, November 21, 2017
https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=53512 Online Network Revenue Management Using Thompson Sampling By: Ferreira, Kris Johnson, David Simchi-Levi, and He Wang Abstract—We consider a price-based network revenue management...
View Details
Keywords:
Sean Silverthorne
- 02 Apr 2014
- What Do You Think?
Has the Post-Capitalist Economy Finally Arrived?
not only through MOOCs (massive open online courses) but also such things as 3-D printing of products. An important driver is the Internet of Things that connects information about everything and everybody on a real-time basis, providing...
View Details
- 18 Mar 2008
- First Look
First Look: March 18, 2008
alternatives to expand its presence in online advertising, especially text-based pay-per-click advertising. Google dominates, and it is unclear how Microsoft can grow, despite considerable technical and financial resources. Microsoft...
View Details
Keywords:
Martha Lagace