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All HBS Web
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- Faculty Publications (2,103)
- 1 Oct 1990
- Conference Presentation
One Mega and Seven Basic Principles for Consumer Research
By: G. Zaltman
- September 1990 (Revised November 1994)
- Case
Kao Corp.
By: John A. Quelch
As the Japanese diaper market expands, Kao management must determine its response to new product introductions by its two major competitors. Options include launching a new premium priced brand or a new low priced brand, or increasing advertising and promotion...
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Keywords:
Competition;
Marketing Strategy;
Industry Growth;
Product Launch;
Brands and Branding;
Consumer Products Industry;
Japan
Quelch, John A. "Kao Corp." Harvard Business School Case 591-012, September 1990. (Revised November 1994.)
- September 1990 (Revised January 1992)
- Case
Procter & Gamble Japan (A)
Ten years after entering Japan, P&G had accumulated over $250 million in operating losses on declining annual sales of $120 million by 1983. The decision facing the president of P&G International: exit, retrench or rebuild the operation? Ironically, the initial entry...
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Keywords:
Restructuring;
Change Management;
Profit;
Market Entry and Exit;
Market Participation;
Sales;
Competition;
Technology;
Consumer Products Industry;
Consumer Products Industry;
Japan
Yoshino, Michael Y. "Procter & Gamble Japan (A)." Harvard Business School Case 391-003, September 1990. (Revised January 1992.)
- September 1990 (Revised November 1991)
- Supplement
Procter & Gamble Japan (B)
Updates the (A) case.
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Yoshino, Michael Y. "Procter & Gamble Japan (B)." Harvard Business School Supplement 391-004, September 1990. (Revised November 1991.)
- September 1990 (Revised November 1991)
- Supplement
Procter & Gamble Japan (C)
Updates the (A) case. The issues facing P&G were two-fold. 1) General manager, Japan--how to keep both the business and organization growing; 2) President, international--what role should the Japanese operation play in the P&G worldwide business?
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Keywords:
Business Offices;
Business Growth and Maturation;
Globalization;
Growth and Development Strategy;
Organizations;
Consumer Products Industry;
Consumer Products Industry;
Japan
Yoshino, Michael Y. "Procter & Gamble Japan (C)." Harvard Business School Supplement 391-005, September 1990. (Revised November 1991.)
- September 1990 (Revised June 1994)
- Supplement
Procter & Gamble Japan (D)
1990 update of the P&G Japanese business.
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Yoshino, Michael Y. "Procter & Gamble Japan (D)." Harvard Business School Supplement 391-054, September 1990. (Revised June 1994.)
- August 1990 (Revised February 1991)
- Case
Whirlpool Corp.
By: Michael Y. Yoshino and Sarah D. Hall
Examines the company's global strategy and potential acquisition of Philips' major domestic appliance operations in Europe in light of increasing trends toward globilization in the major appliance industry. Allows discussions weighing the advantages and risks of...
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Keywords:
Acquisition;
Joint Ventures;
Global Strategy;
Market Entry and Exit;
Risk and Uncertainty;
Opportunities;
Competitive Strategy;
Consumer Products Industry;
Europe
Yoshino, Michael Y., and Sarah D. Hall. "Whirlpool Corp." Harvard Business School Case 391-037, August 1990. (Revised February 1991.)
- July 1990 (Revised April 1998)
- Supplement
Nordstrom: Dissension in the Ranks? (B)
By: Robert L. Simons and Hilary Weston
Presents a follow-up to the (A) case.
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Keywords:
Rank and Position;
Conflict and Resolution;
Consumer Products Industry;
Consumer Products Industry
Simons, Robert L., and Hilary Weston. "Nordstrom: Dissension in the Ranks? (B)." Harvard Business School Supplement 192-027, July 1990. (Revised April 1998.)
- May 1990
- Teaching Note
Xerox Corp.: Executive Support Systems, Teaching Note
- April 1990 (Revised August 1993)
- Case
NIKE in China (Abridged)
By: James E. Austin
Nike is reviewing its strategy for producing shoes in China for the U.S. market. Compares the experience in China with that in other countries.
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Keywords:
Strategy;
Production;
Consumer Products Industry;
Consumer Products Industry;
China;
United States
Austin, James E. "NIKE in China (Abridged)." Harvard Business School Case 390-092, April 1990. (Revised August 1993.)
- April 1990
- Case
Nestle Alimentana S.A. -- Infant Formula (Abridged)
By: James E. Austin
The new vice president of infant and dietetic products of Nestle Alimentana S.A. has to make recommendations on the company's marketing programs for its infant formulas in developing countries. The U.S. subsidiary is currently the target of a consumer boycott because...
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Keywords:
Product Marketing;
Emerging Markets;
Developing Countries and Economies;
Distribution Channels;
Marketing Strategy;
Cross-Cultural and Cross-Border Issues;
Food;
Business Subsidiaries;
Food and Beverage Industry;
United States;
Switzerland
Austin, James E. "Nestle Alimentana S.A. -- Infant Formula (Abridged)." Harvard Business School Case 590-070, April 1990.
- March 1990 (Revised December 1995)
- Teaching Note
Westinghouse Electric Corp.: Automating the Capital Budget Process Series, Teaching Note
By: Lynda M. Applegate and Julie H. Hertenstein
- March 1990 (Revised May 1993)
- Case
USSR--1990
Describes the political, economic, and social development of the USSR from 1921-90. Particular emphasis is placed on 1) institutional change, 2) the costs and benefits of central economic planning, and 3) the political economy of perestroika under Mikhail Gorbachev....
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Emmons, Willis M., III. "USSR--1990." Harvard Business School Case 390-155, March 1990. (Revised May 1993.)
- February 1990 (Revised August 2001)
- Case
Merloni Elettrodomestici SpA: The Transit Point Experiment
By: Janice H. Hammond and Maura G Kelly
Merloni Elettrodomestici is a leading Italian manufacturer of domestic appliances. In 1986, an exposition for Merloni customers is scheduled at its Milano regional warehouse. During the two-month period preceding the event, when the warehouse must be free of inventory,...
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Keywords:
Logistics;
Marketing Channels;
Planning;
Time Management;
Distribution Channels;
Competitive Advantage;
Customer Relationship Management;
Information Technology;
Consumer Products Industry;
Italy
Hammond, Janice H., and Maura G Kelly. "Merloni Elettrodomestici SpA: The Transit Point Experiment." Harvard Business School Case 690-003, February 1990. (Revised August 2001.)
- December 1989
- Case
Giant Effort to Inform Consumers
By: Stephen A. Greyser and Norman Klein
Greyser, Stephen A., and Norman Klein. "Giant Effort to Inform Consumers." Harvard Business School Case 590-068, December 1989.
- December 1989 (Revised September 1995)
- Supplement
Westinghouse Electric Corp.: Automating the Capital Budgeting Process (B)
By: Lynda M. Applegate and Julie H. Hertenstein
Applegate, Lynda M., and Julie H. Hertenstein. "Westinghouse Electric Corp.: Automating the Capital Budgeting Process (B)." Harvard Business School Supplement 190-068, December 1989. (Revised September 1995.)
- December 1989
- Article
Situational Ethnicity and Consumer Behavior
By: D. M. Stayman and Rohit Deshpandé
Deshpandé, Rohit, and D. M. Stayman. "Situational Ethnicity and Consumer Behavior." Journal of Consumer Research 16, no. 3 (December 1989): 361–371.
- November 1989
- Case
CPC International: The Shift from Corn Refining to Consumer Goods
By: Ray A. Goldberg
Keywords:
Marketing
Goldberg, Ray A. "CPC International: The Shift from Corn Refining to Consumer Goods." Harvard Business School Case 590-064, November 1989.
- October 1989
- Background Note
Managing Major Accounts
Written as an introduction to a module in the second-year MBA course, Marketing Implementation. Discusses issues encountered in the selling and management of major accounts. The topics covered include: 1) reasons for the increasing importance of major account...
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Keywords:
Accounting Audits;
Marketing;
Marketing Strategy;
Consumer Behavior;
Market Participation;
Relationships;
Salesforce Management
Cespedes, Frank V. "Managing Major Accounts." Harvard Business School Background Note 590-046, October 1989.
- October 1989 (Revised June 1991)
- Teaching Note
General Electric: Valley Forge (A)--(H), Teaching Note
By: Robert L. Simons
Teaching Note for (1-189-009--013), (1-189-015), and (1-189-016).
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