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Show Results For
-
All HBS Web
(6,561)
- People (20)
- News (1,241)
- Research (4,243)
- Events (34)
- Multimedia (72)
- Faculty Publications (3,065)
- November 2014
- Case
Taryn Rose Launches Dresr: Street Marketing a Luxury Brand
By: Lena G. Goldberg, Marcel Saucet and Christine Snively
Serial entrepreneur and shoe designer Taryn Rose, M.D., prepared to launch a new e-commerce platform, Dresr, which would connect shoppers with tastemakers online. Dresr would bring the service element found in brick and mortar luxury stores into the online shopping...
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- November 2006 (Revised March 2012)
- Case
Clocky: The Runaway Alarm Clock
By: Elie Ofek and Eliot Sherman
Gauri Nanda is the creator of an innovative new product: an alarm clock named Clocky that, in addition to ringing, rolls around the room in order to force its owner to get out of bed. Beset by media attention and consumer interest but still at least a year away from...
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Keywords:
Management;
Product Positioning;
Partners and Partnerships;
Production;
Marketing Strategy;
Media;
Entrepreneurship;
Independent Innovation and Invention;
Product Launch
Ofek, Elie, and Eliot Sherman. "Clocky: The Runaway Alarm Clock." Harvard Business School Case 507-016, November 2006. (Revised March 2012.)
- July 2005
- Case
Freemark Abbey Winery (Abridged)
Freemark Abbey must decide whether to harvest in view of the possibility of rain. Rain could damage the crop but delaying the harvest would be risky. On the other hand, rain could be beneficial and greatly increase the value of the resulting wine. This decision is...
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Keywords:
Plant-Based Agribusiness;
Forecasting and Prediction;
Agriculture and Agribusiness Industry;
Food and Beverage Industry
Krasker, William S. "Freemark Abbey Winery (Abridged)." Harvard Business School Case 606-004, July 2005.
- December 1994 (Revised February 1995)
- Case
Anne Livingston and Power Max Systems (A): Interviewing with the PowerPlayer Software Engineering Team
Follows the entry and early experiences of engineer Anne Livingston, an African American woman, as she joins Power Max Systems in 1991 as software engineering manager for the new product development group. Power Max is facing stiff competition and wants to be first to...
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Keywords:
Race;
Personal Development and Career;
Organizational Culture;
Gender;
Information Technology Industry
Gentile, Mary C., and Pamela J. Maus. "Anne Livingston and Power Max Systems (A): Interviewing with the PowerPlayer Software Engineering Team." Harvard Business School Case 395-067, December 1994. (Revised February 1995.)
- 23 Apr 2009
- News
Give the Big Three another chance
- 02 Apr 2019
- News
The Right Way to Get Your First 1,000 Customers
- 15 Sep 2016
- News
Competing Against Luck
- 06 Aug 2015
- News
What’s Old is New: What We Can Learn From Vinyl’s Resurgence
- November 2023 (Revised May 2024)
- Background Note
Life Cycle Assessment: An Overview
By: Willy C. Shih, Michael W. Toffel and Kelsey Carter
Life cycle assessment (LCA) is a holistic approach to quantifying the environmental impacts—including resources consumed and wastes produced—associated with the entire life cycle of a product, from the production or extraction of the raw materials used in its creation,...
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Keywords:
Life-cycle;
Environmental Performance;
Design;
Environmental Management;
Environmental Sustainability;
Climate Change;
Measurement and Metrics;
Standards;
Accounting;
Environmental Accounting
Shih, Willy C., Michael W. Toffel, and Kelsey Carter. "Life Cycle Assessment: An Overview." Harvard Business School Background Note 624-052, November 2023. (Revised May 2024.)
Ray A. Goldberg
A native of North Dakota, Dr. Goldberg received his A.B. from Harvard University in 1948, his MBA from the Harvard Graduate School of Business Administration in 1950 and his Ph.D. in Agricultural Economics from the University of Minnesota in 1952.
...
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- March 2002 (Revised November 2003)
- Case
Satellite Radio
By: Thomas R. Eisenmann and Alastair Brown
In early 2002, XM and Sirius were fighting for control of the emerging U.S. market for satellite radio. Each company targeted consumers in automobiles, providing 100 channels of CD-quality audio for a monthly subscription fee of $10-$13. Wall Street analysts predicted...
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Keywords:
Growth and Development Strategy;
Price;
Risk and Uncertainty;
Problems and Challenges;
Network Effects;
Partners and Partnerships;
Information Technology;
Business Model;
Investment Return;
Auto Industry;
Media and Broadcasting Industry;
United States
Eisenmann, Thomas R., and Alastair Brown. "Satellite Radio." Harvard Business School Case 802-175, March 2002. (Revised November 2003.)
- Web
Statista | Baker Library | Bloomberg Center | Harvard Business School
Data Consumers Race & Ethnicity Gender Multigenerational Wealth & Poverty Consumer Industries Science & Technology Industries International Markets General Industry Information Keywords business statistics...
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Bharat N. Anand
Bharat N. Anand is the Vice Provost for Advances in Learning at Harvard University, and the Henry R. Byers Professor of Business Administration at Harvard Business School.
Professor Anand is an expert in digital strategy, media and...
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Keywords:
broadcasting;
entertainment;
information;
media;
motion pictures;
music;
publishing industry;
sports;
television
- 21 Jul 2008
- Research & Ideas
Solving the Marketing Resources Allocation Puzzle
example, how well consumers were able to recall a brand name after commercials have been run—but not much more. The effectiveness of marketing investments was rarely directly tied back to sales. This has completely changed with the...
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Keywords:
by Sean Silverthorne
- Web
Additional Harvard Funding - MBA
Additional Harvard Funding Tuition Assistance Additional Harvard Funding External Funding Student Loans 101 Evaluating Sponsorships Annual Cost of Attendance Summer Fellowships Career Support & Exploration Funds Fast Facts MBAid Stories View Details
- June 1994 (Revised August 1994)
- Case
Cunard Line Ltd.: Managing Integrated Marketing Communications
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional...
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Keywords:
Advertising Campaigns;
Marketing Communications;
Marketing Strategy;
Product Positioning;
Consumer Behavior;
Organizational Structure;
Identity;
Balance and Stability;
Shipping Industry
Greyser, Stephen A. "Cunard Line Ltd.: Managing Integrated Marketing Communications." Harvard Business School Case 594-046, June 1994. (Revised August 1994.)
- 23 Apr 2013
- First Look
First Look: April 23
implement principles of open and distributed innovation. Working Papers Competing with Privacy By: Casadesus-Masanell, Ramon, and Andres Hervas-Drane Abstract—We analyze the implications of consumer privacy for competition in the...
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Keywords:
Sean Silverthorne
- Program
Agribusiness Seminar
Summary Climate extremes, economic shifts, geopolitical conflict, environmental constraints, new technologies, regulatory changes, consumer expectations—these and many other forces are creating pressures, uncertainties, and opportunities...
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- March 2023
- Case
Best Buy: Renew Blue (A)
By: Sunil Gupta, Dave Habeeb and Amram Migdal
Preabstract: The A Video Case should be assigned to students in advance of class. The B case is intended to be used in class by educators and the C case can be assigned to students during or after class. The product is designed as a low-prep case for students, with...
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- August 2012 (Revised October 2022)
- Case
Elia Nuqul and the Making of a Middle Eastern Business Group (A)
By: Geoffrey Jones and Lana Ghanem
The case is concerned with Elia Nuqul, the founder of Jordanian-based Nuqul Brothers, a large diversified business group. It shows how Nuqul, a Christian Palestinian whose family was forced to flee to Jordan after the creation of Israel in 1948, built a business in his...
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Keywords:
Business History;
Entrepreneurship;
Globalization;
History;
Government and Politics;
Global Strategy;
Consumer Products Industry;
Middle East
Jones, Geoffrey, and Lana Ghanem. "Elia Nuqul and the Making of a Middle Eastern Business Group (A)." Harvard Business School Case 813-052, August 2012. (Revised October 2022.)