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Adoption →
- October 2006 (Revised August 2007)
- Case
RKS Guitars
By: Elie Ofek, Thomas J. Steenburgh, Michael I. Norton and Kerry Herman
RKS has designed a revolutionary electric guitar and needs to decide how to best market their innovation. The iconic status of existing electric guitars, and the lack of any recent radical innovations in the category, pose challenges in securing consumer adoption. If...
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Keywords:
Innovation and Invention;
Marketing Strategy;
Product Launch;
Consumer Behavior;
Product Design;
Adoption
Ofek, Elie, Thomas J. Steenburgh, Michael I. Norton, and Kerry Herman. "RKS Guitars." Harvard Business School Case 507-003, October 2006. (Revised August 2007.)
- October 2006 (Revised January 2008)
- Case
Allianz AG: Becoming a European Company
By: Jay W. Lorsch and Alexis Chernak
Focuses on the decision made by leadership at Allianz AG, the German insurance and financial services company, to complete a cross-border merger with the Italian insurance and financial services company, RAS. Allianz, however, could not complete the cross-border merger...
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Keywords:
Mergers and Acquisitions;
Business Organization;
Decision Choices and Conditions;
Cross-Cultural and Cross-Border Issues;
Governing and Advisory Boards;
Laws and Statutes;
European Union;
Germany;
Italy
Lorsch, Jay W., and Alexis Chernak. "Allianz AG: Becoming a European Company." Harvard Business School Case 407-049, October 2006. (Revised January 2008.)
- September 2006 (Revised May 2007)
- Case
GE's Jeff Immelt: The Voyage from MBA to CEO
By: Christopher A. Bartlett and Andrew N. McLean
GE believes its ability to develop management talent is a core competency that represents a source of sustainable competitive advantage. Traces the development of a 25-year-old MBA named Jeff Immelt, who 18 years later is named as CEO of GE, arguably the biggest and...
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Keywords:
Talent and Talent Management;
Human Resources;
Leadership Development;
Leading Change;
Business or Company Management;
Energy Industry;
Technology Industry
Bartlett, Christopher A., and Andrew N. McLean. "GE's Jeff Immelt: The Voyage from MBA to CEO." Harvard Business School Case 307-056, September 2006. (Revised May 2007.)
- September 2006 (Revised March 2010)
- Case
Teva Pharmaceutical Industries, Ltd
By: Tarun Khanna, Krishna G. Palepu and Claudine Deborah Madras
How do companies develop a strategy that is both low-cost and differentiated without becoming squeezed in the middle? Describes how Teva, Israel's first and largest multinational, achieved its globally dominant position in generic pharmaceuticals, an industry that has...
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Keywords:
Multinational Firms and Management;
Emerging Markets;
Rank and Position;
Competitive Strategy;
Pharmaceutical Industry;
India;
Israel
Khanna, Tarun, Krishna G. Palepu, and Claudine Deborah Madras. "Teva Pharmaceutical Industries, Ltd." Harvard Business School Case 707-441, September 2006. (Revised March 2010.)
- August 2006 (Revised September 2008)
- Case
Duane Morris: Balancing Growth and Culture at a Law Firm
By: Boris Groysberg and Robin Abrahams
After nearly 100 years as a mid-size regional law firm, Duane Morris entered a period of spectacular growth led by CEO Sheldon Bonovitz. Originally founded by Quakers, the firm had a distinct organizational culture featuring a number of unique or unusual business...
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Keywords:
Mergers and Acquisitions;
Growth and Development Strategy;
Management Practices and Processes;
Organizational Culture;
Competitive Advantage;
San Francisco
Groysberg, Boris, and Robin Abrahams. "Duane Morris: Balancing Growth and Culture at a Law Firm." Harvard Business School Case 407-025, August 2006. (Revised September 2008.)
- July 2006
- Background Note
Out of Frame: The Coming Digital Disruption of Hollywood
By: Stephen P. Bradley, Brian DeLacey and Reed Martin
The record opening of the Pirates of the Caribbean: Dead Man's Chest, starring Johnny Depp, had finally provided the industry with incontrovertible proof that it was still possible to draw massive audiences to movie theaters. Grossing $136 million during its opening...
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- June 2006
- Article
Eager Sellers and Stony Buyers: Understanding the Psychology of New-Product Adoption
Gourville, John T. "Eager Sellers and Stony Buyers: Understanding the Psychology of New-Product Adoption." Harvard Business Review 84, no. 6 (June 2006).
- May 2006 (Revised November 2006)
- Case
DVD War
By: David B. Yoffie and Michael Slind
In 2006, the DVD was the most popular storage medium in the entertainment and computer industries. The development of high-definition (HD) technology created a need for a format with greater storage capacity. Instead of agreeing on a single standard for a new HD disc,...
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Keywords:
Disruption;
Entertainment;
Business History;
Intellectual Property;
Product;
Competition;
Technology Adoption;
Electronics Industry;
Entertainment and Recreation Industry
Yoffie, David B., and Michael Slind. "DVD War." Harvard Business School Case 706-504, May 2006. (Revised November 2006.)
- May 2006
- Case
Esterline Technologies: Lean Manufacturing
By: Richard L. Nolan, Karen A. Brown and Subodha Kumar
Raises the issue of the appropriate role of IT in lean manufacturing. Most large manufacturing companies have implemented ERP IT systems to support lean manufacturing practices. The Kerry plant of Esterline Technologies attempted an ERP implementation and then...
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Keywords:
Decisions;
Technological Innovation;
Management Analysis, Tools, and Techniques;
Management Systems;
Production;
Information Technology;
Technology Adoption;
Manufacturing Industry
Nolan, Richard L., Karen A. Brown, and Subodha Kumar. "Esterline Technologies: Lean Manufacturing." Harvard Business School Case 906-417, May 2006.
- April 2006
- Case
Managing a Public Image: Cheri Mack
By: Robin J. Ely and Ingrid Vargas
Cheri Mack, an African-American woman, has just arrived at Harvard Business School after working for three years at a major consulting firm where she learned to adopt the demeanor of her male colleagues in order to fit in. Some of her male classmates are critical of...
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Keywords:
Management Style;
Race;
Reputation;
Personal Development and Career;
Leadership Style;
Gender;
Massachusetts
Ely, Robin J., and Ingrid Vargas. "Managing a Public Image: Cheri Mack." Harvard Business School Case 406-096, April 2006.
- March 2006
- Module Note
Managing Innovation in an Uncertain World: Module 3: Expanding Diversity
Describes the third module of the 30-session Harvard Business School elective course Managing Innovation in an Uncertain World. The course helps students understand the challenges that uncertainty implies for innovation and how to overcome them. The course emphasizes...
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Keywords:
Innovation and Management;
Business Processes;
Projects;
Risk and Uncertainty;
Product Development;
Managerial Roles;
Opportunities;
Perspective;
Expansion;
Goals and Objectives
MacCormack, Alan D. "Managing Innovation in an Uncertain World: Module 3: Expanding Diversity." Harvard Business School Module Note 606-126, March 2006.
- March 2006 (Revised February 2007)
- Case
Massive Incorporated (A)
By: Joseph B. Lassiter III, Clark Gilbert and Victoria Winston
How do you go to market with a brand new product in a new industry? How does a business develop an opportunity and then adapt its strategy to ensure success? Who are the early adopters and how does a business work with them? Katherine Hays, chief operating office at...
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Keywords:
Emerging Markets;
Product Launch;
Digital Marketing;
Business Startups;
Advertising Industry
Lassiter, Joseph B., III, Clark Gilbert, and Victoria Winston. "Massive Incorporated (A)." Harvard Business School Case 806-126, March 2006. (Revised February 2007.)
- March 2006
- Case
Cabo San Viejo: Rewarding Loyalty
By: Youngme E. Moon, Gail J. McGovern and Seth Schulman
In 2005, Cabo San Viejo, a premier health and fitness spa resort located in Palm Springs, California, is debating whether to introduce a Customer Rewards Program. Describes the customer management challenges the firm is facing and outlines the various ways in which a...
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Keywords:
Debates;
Customer Relationship Management;
Marketing Strategy;
Problems and Challenges;
Adoption;
Value Creation;
Health Industry;
California
Moon, Youngme E., Gail J. McGovern, and Seth Schulman. "Cabo San Viejo: Rewarding Loyalty." Harvard Business School Case 506-060, March 2006.
- January 2006 (Revised November 2007)
- Compilation
Podcasting
By: Thomas R. Eisenmann and Kerry Herman
Profiles the nascent podcasting industry, based on a compilation of published articles. Describes factors driving industry growth, barriers to adoption, ecosystem roles, and potential business models.
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Keywords:
Business Model;
Communication Technology;
Entrepreneurship;
Industry Growth;
Media;
Internet and the Web;
Technology Adoption;
Media and Broadcasting Industry
Eisenmann, Thomas R., and Kerry Herman. "Podcasting." Harvard Business School Compilation 806-109, January 2006. (Revised November 2007.)
- January 2006 (Revised August 2006)
- Case
Four Products: Predicting Diffusion (2006)
One of the critical tasks in the marketing of new innovations is predicting demand and rates of diffusion for those products. Focuses on four innovative products from different domains. Although one can speculate on the scope and rate of diffusion for each of these...
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Keywords:
Forecasting and Prediction;
Innovation and Invention;
Product Launch;
Demand and Consumers;
Technology Adoption
Gourville, John T. "Four Products: Predicting Diffusion (2006)." Harvard Business School Case 506-050, January 2006. (Revised August 2006.)
- 2006
- Article
Voluntary Codes of Conduct for Multinational Corporations: Coordinating Duties of Rescue and Justice
By: Nien-he Hsieh
This paper examines the extent to which the voluntary adoption of codes of conduct by multinational corporations (MNCs) renders MNCs accountable for the performance of actions specified in a code of conduct. In particular, the paper examines the ways in which codes of...
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Keywords:
Business Ventures
Hsieh, Nien-he. "Voluntary Codes of Conduct for Multinational Corporations: Coordinating Duties of Rescue and Justice." Business Ethics Quarterly 16, no. 2 (April 2006): 119–135.
- December 2005 (Revised May 2014)
- Case
Walt Disney and the 1941 Animators' Strike
By: Nitin Nohria, Anthony Mayo and Bridget Gurtler
Focuses on the leadership lessons drawn from the events precipitating the Animator's Strike of 1941, depicting the growing pains of a company that was as much formed and changed by American culture as American culture was formed and changed by it. The tale of Walt...
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Nohria, Nitin, Anthony Mayo, and Bridget Gurtler. "Walt Disney and the 1941 Animators' Strike." Harvard Business School Case 406-076, December 2005. (Revised May 2014.)
- December 2005
- Article
Up to Code: Does Your Company's Conduct Meet World-Class Standards?
Codes of conduct have long been a feature of corporate life. Today, they are arguably a legal necessity—at least for public companies with a presence in the United States. But the issue goes beyond U.S. legal and regulatory requirements. Sparked by corruption and...
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Keywords:
Business Ethics;
Standards Of Conduct;
Globalized Firms and Management;
Cross-Cultural and Cross-Border Issues;
Values and Beliefs;
Corporate Accountability;
Corporate Governance
Paine, Lynn, Rohit Deshpandé, Joshua D. Margolis, and Kim Eric Bettcher. "Up to Code: Does Your Company's Conduct Meet World-Class Standards?" Harvard Business Review 83, no. 12 (December 2005): 122–133.
- November 2005 (Revised February 2006)
- Case
Oracle vs. PeopleSoft (A)
By: Lynn S. Paine, Guhan Subramanian and David Millstone
Focuses on the hotly contested takeover battle between software rivals Oracle and PeopleSoft in 2003 and 2004. Raises novel issues of takeover law under Delaware corporate law as well as issues of fair competition under California law. A central issue is whether the...
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- November 2005 (Revised February 2007)
- Case
Governing Sumida Corporation
By: Lynn S. Paine, Masako Egawa, Chisato Toyama and Kim Bettcher
Describes the corporate governance changes adopted by Japan's Sumida Corp. between 1999 and 2005, setting them in the context of changes in Japan's commercial code during this period. Sumida was the first Japanese company to adopt a new U.S.-inspired "committee system"...
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Keywords:
Governing and Advisory Boards;
Corporate Governance;
Change Management;
Business or Company Management;
Management Teams;
Law;
Japan
Paine, Lynn S., Masako Egawa, Chisato Toyama, and Kim Bettcher. "Governing Sumida Corporation." Harvard Business School Case 306-022, November 2005. (Revised February 2007.)