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Show Results For
-
All HBS Web
(1,021)
- News (107)
- Research (818)
- Events (1)
- Multimedia (2)
- Faculty Publications (576)
- 15 Aug 2005
- HBS Case
Classic Cases Live On at HBS
dollars for that?' They come to grips with the idea that physical appearance plays a part in how you price a car, but with an industrial product, it's all about the value you create." Hernias R Us Case: Shouldice Hospital Limited...
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by Garry Emmons
- 01 Mar 2005
- News
Answering the Call
customer. When students learn that a hammer pad basically consists of coiled steel, they often exclaim, ‘And I’m expected to pay thousands of dollars for that?’ They come to grips with the idea that physical appearance plays a part in how you price a car, but with an...
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- 18 Aug 2009
- First Look
First Look: August 18
these two relationships may operate in a circular fashion. Second, we consider whether advertising these benefits of charitable giving—asking people to give in order to be happy—may have the perverse consequence of decreasing charitable...
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Martha Lagace
- June 17, 2016
- Comment
Companies Need to Start Marketing Security to Customers
By: John A. Quelch
Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away...
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Keywords:
Consumer Safety;
Public Safety;
Brand Attraction;
Risk Management;
Safe Environment Benefit;
Marketing Safety;
Global Brands;
Advertising;
Change Management;
Disruption;
Volatility;
Crime and Corruption;
Customers;
Music Entertainment;
Animation Entertainment;
Film Entertainment;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Product Marketing;
Consumer Behavior;
Problems and Challenges;
Safety;
Corporate Strategy;
Business Strategy;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
United States
Quelch, John A. "Companies Need to Start Marketing Security to Customers." Harvard Business School Working Knowledge (June 17, 2016). (Republished by Fortune.com as "What the Orlando Tragedies Can Teach Businesses" on June 20, 2016.)
- September 2005 (Revised March 2007)
- Case
Lifefont: The Case for RetailDriver
Examines how Lifefont (pseudonym), a multidivisional consumer packages goods company, develops a system to manage and measure the impact of promotional events in retail outlets.
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Keywords:
Framework;
Change Management;
Compensation and Benefits;
Cost vs Benefits;
Growth Management;
Management Analysis, Tools, and Techniques;
Customer Relationship Management;
Product Marketing;
Salesforce Management;
Advertising;
Management Systems;
Information Technology;
Retail Industry
Martinez-Jerez, Francisco de Asis, and Karim Fakhry. "Lifefont: The Case for RetailDriver." Harvard Business School Case 106-005, September 2005. (Revised March 2007.)
- 23 Mar 2010
- First Look
First Look: March 23
other sources of entrepreneurial influence: we find that peer influences are strongest for those who have less exposure to entrepreneurship in other aspects of their lives. Family Control of Firms and Industries Authors: Belén Villalonga...
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Martha Lagace
- 01 Dec 2011
- News
Making the Case for Leadership
about the up-and-coming general manager of Nickelodeon Latin America. “I was interested in the entertainment industry and globalization,” Hill recalls. “The article was about the business, not how she led.” So how did “Taran Swan at...
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Keywords:
Garry Emmons;Julia Hanna;Roger Thompson;
Performing Arts, Spectator Sports, and Related Industries;
Performing Arts, Spectator Sports, and Related Industries;
Performing Arts, Spectator Sports, and Related Industries;
Performing Arts, Spectator Sports, and Related Industries;
Performing Arts, Spectator Sports, and Related Industries;
Performing Arts, Spectator Sports, and Related Industries;
Performing Arts, Spectator Sports, and Related Industries;
Performing Arts, Spectator Sports, and Related Industries;
Performing Arts, Spectator Sports, and Related Industries;
Performing Arts, Spectator Sports, and Related Industries;
Performing Arts, Spectator Sports, and Related Industries;
Performing Arts, Spectator Sports, and Related Industries;
Performing Arts, Spectator Sports, and Related Industries;
Performing Arts, Spectator Sports, and Related Industries;
Performing Arts, Spectator Sports, and Related Industries
- 12 Feb 2008
- First Look
First Look: February 12, 2007
industries may split apart. Untapped Potential in the Study of Negotiation and Gender Inequality in Organizations Authors:Hannah Riley Bowles and Kathleen L. McGinn Periodical:Academy of Management Annals, Vol. 2, Psychology Press,...
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Martha Lagace
- October 2016
- Supplement
24 Hour Fitness (B): Ownership Changes, 2005–2016
By: John R. Wells and Gabriel Ellsworth
In 2016, 24 Hour Fitness was the number-two fitness chain in the United States, generating revenues of $1.4 billion from 441 clubs serving 3.8 million members. Based in San Ramon, California, 24 Hour Fitness operated clubs in 13 states. Having grown rapidly to become...
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Keywords:
Advertising;
Advertising Campaigns;
Buildings and Facilities;
Acquisition;
Business Growth and Maturation;
Business Model;
Business Organization;
For-Profit Firms;
Customers;
Customer Focus and Relationships;
Customer Satisfaction;
Age;
Training;
Private Equity;
Financing and Loans;
Price;
Profit;
Revenue;
Geographic Location;
Geographic Scope;
Health;
Nutrition;
Business History;
Human Resources;
Employees;
Employee Relationship Management;
Recruitment;
Selection and Staffing;
Journals and Magazines;
Human Capital;
Business or Company Management;
Goals and Objectives;
Growth and Development Strategy;
Management Teams;
Marketing;
Brands and Branding;
Marketing Channels;
Marketing Communications;
Marketing Strategy;
Social Marketing;
Demand and Consumers;
Market Entry and Exit;
Media;
Organizational Design;
Private Ownership;
Problems and Challenges;
Groups and Teams;
Sales;
Salesforce Management;
Situation or Environment;
Welfare or Wellbeing;
Sports;
Strategy;
Business Strategy;
Competition;
Competitive Strategy;
Competitive Advantage;
Corporate Strategy;
Expansion;
Segmentation;
Information Technology;
Internet;
Mobile Technology;
Online Technology;
Software;
Web Sites;
Value;
Valuation;
Health Industry;
Health Industry;
United States;
California;
San Francisco
Wells, John R., and Gabriel Ellsworth. "24 Hour Fitness (B): Ownership Changes, 2005–2016." Harvard Business School Supplement 717-423, October 2016.
- 28 Oct 2008
- First Look
First Look: October 28, 2008
important predictor of product performance, product variety, process flexibility and industry evolution. We explore this relationship in the software industry by use of a technique called Design Structure...
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Martha Lagace
- 24 Jul 2007
- First Look
First Look: July 24, 2007
industrial ecology literature that highlights the environmental benefits of by-product synergy. By-product synergy is defined as the conversion of a firm's waste stream from a manufacturing process into valuable feedstock for another...
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Martha Lagace
- 01 Dec 2017
- News
Yoga Inc.
global brand advertising campaign called This Is Yoga. The spots include zero yoga as a physical practice. Olympic gold medalist volleyballer Kerri Walsh Jennings, Australian pop artist CJ Hendry, Beijing drummer Shi “Atom” Lu, London...
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Deborah Halber
- 01 Apr 1996
- News
Technology for Learning's Sake
digital world," elaborates Upton, a Technology and Operations Management professor with a Ph.D. in industrial engineering. The current initiative began with the refitting of the School with an open architecture using Internet-based...
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by Deborah Blagg; photo by David Zadig
- 13 Jan 2021
- News
Silicon Valley’s “Detroit Moment”
experience with the Silicon Valley business model. Before she started BulkWhiz in 2017, she worked at Facebook as the head of brand advertising in the Middle East and North Africa. And it was in that role that she saw opportunity for...
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- 02 Aug 2018
- News
Can Marketing Help Halt the Heroin Epidemic?
advertising and marketing filled with stark depictions of the harsh realities of drug use. On this episode of Skydeck, Langford speaks with associate editor Julia Hanna about how they’ll craft these messages, how effective they can be—and...
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- 10 Mar 2009
- First Look
First Look: March 10, 2009
develop an inductive theory of "IP modularity," from which we derive testable propositions and managerial implications. Download the paper: http://www.hbs.edu/research/pdf/09-097.pdf Diasporas and Domestic Entrepreneurs: Evidence from the Indian Software...
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Martha Lagace
- 14 Jan 2014
- First Look
First Look: January 14
physical assets (such as health records); combining data within and across industries (to, say, coordinate supply chains); trading data (as mobile providers do with information on users' whereabouts); and codifying best-in-class...
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Sean Silverthorne
- 29 Sep 2009
- First Look
First Look: September 29
Strategies to Fight Ad-sponsored Rivals Authors:Ramon Casadesus-Masanell and Feng Zhu Abstract We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical...
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Martha Lagace
- Web
Podcast - Managing the Future of Work
distress about being regularly on the outside of the workforce looking in. And that’s a human condition that isn’t associated with any rational labor market.Kerr: Yeah, it’s tough. As you think about the industry space—you have...
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- 29 Jun 2007
- First Look
First Look: June 29, 2007
the (A) case. Purchase this supplement: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=407071 Free the Grapes—Direct-to-Consumer Shipping in the Wine Industry Harvard Business School Case 707-472 While wine tourism in the...
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Martha Lagace