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- Faculty Publications (678)
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- All HBS Web (760)
- Faculty Publications (678)
- December 2022 (Revised February 2023)
- Case
Marfrig's Quest for Sustainable Beef
By: Jose B. Alvarez, Pedro Levindo and Ruth Costas
Marfrig, one of the world’s leading meatpackers, strived to comply with its commitment to have a deforestation-free value chain in Brazil by 2030. The company also pledged to reduce its emissions of greenhouse gases in accordance with the guidelines set by the...
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Keywords:
Agribusiness;
Animal-Based Agribusiness;
Plant-Based Agribusiness;
Acquisition;
Family Business;
Communication Strategy;
Environmental Management;
Climate Change;
Environmental Regulation;
Environmental Sustainability;
Bonds;
Food;
Global Strategy;
Goods and Commodities;
Government and Politics;
Political Elections;
Leading Change;
Marketing;
Product Marketing;
Product Positioning;
Supply Chain;
Supply Chain Management;
Corporate Social Responsibility and Impact;
Business and Government Relations;
Business and Stakeholder Relations;
Partners and Partnerships;
Strategy;
Adaptation;
Business Strategy;
Commercialization;
Competitive Strategy;
Corporate Strategy;
Diversification;
Expansion;
Agriculture and Agribusiness Industry;
Agriculture and Agribusiness Industry;
Brazil;
Latin America;
Argentina;
Uruguay;
North America;
United States;
Europe;
Asia;
China
Alvarez, Jose B., Pedro Levindo, and Ruth Costas. "Marfrig's Quest for Sustainable Beef." Harvard Business School Case 523-073, December 2022. (Revised February 2023.)
- December 2012 (Revised April 2013)
- Case
Olam: On a New Course
By: David E. Bell, Forest Reinhardt and Mary Shelman
From modest beginnings as a cashew trader in Nigeria, Olam, founded by Indian nationals in 1989, has grown into a leading global agricultural trading company, with annual revenues of $14 billion. The company recently has begun investing in farms and in the production...
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Keywords:
Risk Management;
Leadership;
Customer Value and Value Chain;
Corporate Strategy;
Organizational Culture;
Environmental Sustainability;
Expansion;
Competitive Advantage;
Agribusiness;
Agriculture and Agribusiness Industry;
Nigeria
Bell, David E., Forest Reinhardt, and Mary Shelman. "Olam: On a New Course." Harvard Business School Case 513-044, December 2012. (Revised April 2013.)
- May 2016
- Supplement
2016 Update: Argentina Turns the Page
By: David E. Bell, Forest Reinhardt and Natalie Kindred
This brief case is a supplement to “Cresud and Argentina” (515-043) and “Note on Agriculture in Argentina” (515-069). Set in early 2016, it describes developments in Argentina under newly elected President Mauricio Macri, including the country’s return to international...
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Keywords:
Argentina;
" Cresud;
Agriculture;
Economic Reform;
Economic Policy;
Land Investment;
Macri;
Currency;
Agribusiness;
Diversification;
Economy;
Emerging Markets;
Credit;
Currency Exchange Rate;
Investment;
Business and Government Relations;
Government and Politics;
Inflation and Deflation;
Trade;
Agriculture and Agribusiness Industry;
Argentina;
Buenos Aires;
South America
Bell, David E., Forest Reinhardt, and Natalie Kindred. "2016 Update: Argentina Turns the Page." Harvard Business School Supplement 716-077, May 2016.
- December 2008 (Revised January 2011)
- Case
Arcadia Biosciences: Seeds of Change
By: Arthur A. Daemmrich, Forest L. Reinhardt and Mary Louise Shelman
Arcadia Biosciences is an entrepreneurial California agricultural biotech company seeking to earn carbon credits by modifying commodity crops for use in China and India. Eric Rey, Arcadia's CEO, faced a strategic inflection point in early September 2008. The company...
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Keywords:
Business Startups;
Entrepreneurship;
Growth and Development Strategy;
Environmental Sustainability;
Science-Based Business;
Climate Change;
Agriculture and Agribusiness Industry;
Agriculture and Agribusiness Industry;
China;
India;
California
Daemmrich, Arthur A., Forest L. Reinhardt, and Mary Louise Shelman. "Arcadia Biosciences: Seeds of Change." Harvard Business School Case 709-019, December 2008. (Revised January 2011.)
- December 2015
- Case
The Hain Celestial Group
By: David E. Bell, José B. Alvarez, James Weber and Mary Shelman
Hain Celestial manufactured natural and organic food and personal care products to be sold to retailers of these products. The company had grown successfully and profitably through acquisitions and organically for two decades. In late 2015, Hain faced challenges on...
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Bell, David E., José B. Alvarez, James Weber, and Mary Shelman. "The Hain Celestial Group." Harvard Business School Case 516-007, December 2015.
- Research Summary
Overview
Dr. Lurtz researches the history of agricultural economies in Latin America. She has a particular interest in export agriculture and attendant state- and locally-driven modernization projects. Her current work looks to the coffee economy of southern Mexico in the 19th...
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Keywords:
Coffee Production;
Institutions;
Property Rights;
Labor History;
Credit;
Modernization;
Development Economics;
Rural Scope;
Trade;
Food;
Agribusiness;
Cross-Cultural and Cross-Border Issues;
Globalized Economies and Regions;
Goods and Commodities;
History;
Growth and Development;
Emerging Markets;
Agriculture and Agribusiness Industry;
Latin America;
Mexico;
Central America
- December 2008 (Revised February 2010)
- Case
ViniBrasil: New Latitude Wines
By: David E. Bell, Marcos Flava Neves, Luciano Thome e Castro and Mary Louise Shelman
ViniBrasil is a small wine venture in Brazil started by a top Portuguese wine company, Dao Sul. ViniBrasil grows its grapes in a novel environment (close to the equator) using innovative management practices such as controlled irrigation and year-round harvesting....
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Keywords:
Agribusiness;
Global Strategy;
Innovation and Invention;
Management Practices and Processes;
Demand and Consumers;
Competition;
Agriculture and Agribusiness Industry;
Agriculture and Agribusiness Industry;
Brazil
Bell, David E., Marcos Flava Neves, Luciano Thome e Castro, and Mary Louise Shelman. "ViniBrasil: New Latitude Wines." Harvard Business School Case 509-003, December 2008. (Revised February 2010.)
- 01 Sep 2008
- News
Farming for Fuel
with senior researchers James Weber and Mary Louise Shelman, examines the complex political and economic underpinnings of the ethanol industry and the dilemma facing the farmers of Mid-Missouri Energy (MME). The farmers must make major...
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- 01 Mar 2005
- News
In the Blood
enough rookies coming up — like Smarty Jones — to keep our roster competitive.” Clay maintains a level-headed outlook in an industry known for big wins and even bigger losses. “The person who buys a horse hoping to win the Kentucky Derby...
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- 23 Oct 2007
- First Look
First Look: October 23, 2007
Cases & Course MaterialsBunge: Food, Fuel, and World Markets Harvard Business School Case 708-443 In 2007, Bunge, an agribusiness company, had over $26 billion in worldwide sales and was considered, along with Cargill and Archer...
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Keywords:
Sean Silverthorne
- December 2005 (Revised July 2006)
- Case
Bunge: Poised for Growth
By: David E. Bell and Mary L. Shelman
As CEO of the world's largest oilseed processor, Alberto Weisser of Bunge must not only decide how quickly to expand in fast-growing markets of Eastern Europe and Asia, but also how best to leverage the firm's global footprint and leadership position. The firm is...
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Keywords:
Customer Focus and Relationships;
Trade;
Global Strategy;
Leadership;
Growth Management;
Management Style;
Demand and Consumers;
Supply Chain;
Integration;
Technology;
Agriculture and Agribusiness Industry;
Agriculture and Agribusiness Industry;
Asia;
Europe
Bell, David E., and Mary L. Shelman. "Bunge: Poised for Growth." Harvard Business School Case 506-036, December 2005. (Revised July 2006.)
- 01 Oct 2000
- News
Three Promoted to Full Professor
Reinhardt is currently studying the relationships between business behavior and environmental quality, particularly in the energy industry and the food and agribusiness sector. His research focuses on the...
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- October 1998 (Revised December 1999)
- Case
Gene Research, the Mapping of Life and the Global Economy
By: Ray A. Goldberg and Juan Enriquez-Cabot
A new firm is being created to speed up the process of mapping humans, animals, and plants by combining gene technology with rapid gene identification to improve the health and well being of the human population and the productivity of crops and animals. How does one...
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Keywords:
Information Technology;
Organizational Structure;
Technological Innovation;
Business Processes;
Health Care and Treatment;
Performance Productivity;
Welfare;
Agribusiness;
Genetics;
Science-Based Business;
Biotechnology Industry;
Biotechnology Industry
Goldberg, Ray A., and Juan Enriquez-Cabot. "Gene Research, the Mapping of Life and the Global Economy." Harvard Business School Case 599-016, October 1998. (Revised December 1999.)
- December 2009 (Revised March 2013)
- Case
Woolf Farming and Processing
By: David E. Bell, Laura Winig and Mary Louise Shelman
Woolf Farming Company, a privately owned family farming business in California's Central Valley, found its business threatened by a lack of water, brought on by a combination of drought, poor quality well water and unavailability of surface water due to federally...
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Keywords:
Family Business;
Resource Allocation;
Quality;
Business and Government Relations;
Decision Choices and Conditions;
Infrastructure;
Investment;
Growth and Development Strategy;
Climate Change;
Agriculture and Agribusiness Industry;
California
Bell, David E., Laura Winig, and Mary Louise Shelman. "Woolf Farming and Processing." Harvard Business School Case 510-033, December 2009. (Revised March 2013.)
- November 1997
- Case
Borden Ranch: Balancing Private Property Rights and Social Interests in Ag
By: Ray A. Goldberg, Don Daniels and Diane Richmond
Angelo Tsakopoulos wanted to convert grazing land to crop agriculture. He received different advice from different government agencies and became involved in legal battles.
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Keywords:
Property;
Social Entrepreneurship;
Rights;
Agribusiness;
Social Issues;
Interests;
Governing Rules, Regulations, and Reforms;
Business and Government Relations;
Agriculture and Agribusiness Industry
Goldberg, Ray A., Don Daniels, and Diane Richmond. "Borden Ranch: Balancing Private Property Rights and Social Interests in Ag." Harvard Business School Case 598-069, November 1997.
- 01 Mar 2018
- News
Democratizing Data to Favor Farmers
fragmented and on their own. “I cannot think of another industry as large or as fundamental as agriculture that is structured that way,” says Baron. “It’s as if every oil well was owned by a different family, while the View Details
Keywords:
Sasha Issenberg
- October 2002 (Revised February 2006)
- Case
Codex Alimentarius and Food Labeling
By: Ray A. Goldberg and Hal Hogan
Codex Alimentarius is a set of international food standards devised by the Codex Commission, a body within the United Nations jointly sponsored by the FAO and WHO. The purpose of the standards is to harmonize global trade in food products and agricultural commodities,...
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Keywords:
Standards;
Trade;
Agreements and Arrangements;
Food;
Agribusiness;
Governing Rules, Regulations, and Reforms;
Globalization;
Health;
Food and Beverage Industry;
Food and Beverage Industry
Goldberg, Ray A., and Hal Hogan. "Codex Alimentarius and Food Labeling." Harvard Business School Case 903-417, October 2002. (Revised February 2006.)
- November 2009 (Revised December 2009)
- Case
DaChan Food (Asia) in China
By: Ray A. Goldberg and David Lane
DaChan Food in China is providing leadership in the quality, health, and environmental needs of the Chinese consumer as poultry consumption increases there. Continuing to provide that leadership as global and national competition increase becomes more and more...
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- December 2009 (Revised October 2015)
- Case
Diamond Foods
By: David E. Bell and Mary Louise Shelman
CEO Michael Mendes has transformed a grower-owned cooperative into a publicly traded top marketer of snack foods. Diamond's organization, culture, product development process, advertising and promotion strategy, and specifically its marketing department have been built...
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Keywords:
Agribusiness;
Business Model;
Customer Focus and Relationships;
Leadership;
Marketing Strategy;
Consumer Behavior;
Organizational Change and Adaptation;
Cooperative Ownership;
Agriculture and Agribusiness Industry;
Agriculture and Agribusiness Industry;
United States
Bell, David E., and Mary Louise Shelman. "Diamond Foods." Harvard Business School Case 510-013, December 2009. (Revised October 2015.)
- March 2014
- Module Note
Implementing Environmentally Sustainable Operations
Keywords:
Sustainability;
Sustainability Management;
Sustainability Reporting;
Sustainable Supply Chains;
Sustainable Operations;
Environment;
Environmental And Social Sustainability;
Environmental Management;
Environmental Operations;
Environmental Performance;
Environmental Policy;
Environmental Protection;
Environmental Strategy;
Environmental Regulation;
Operations Management;
Operations Strategy;
Supply Chain Management;
Operations;
Supply Chain;
Business Processes;
Corporate Social Responsibility and Impact;
Performance Evaluation;
Performance Improvement;
Safety;
Social Enterprise;
Quality;
Production;
Working Conditions;
Animal-Based Agribusiness;
Buildings and Facilities;
Agriculture and Agribusiness Industry;
Agriculture and Agribusiness Industry;
Agriculture and Agribusiness Industry;
Agriculture and Agribusiness Industry;
Agriculture and Agribusiness Industry
Toffel, Michael W. "Implementing Environmentally Sustainable Operations." Harvard Business School Module Note 613-090, March 2014.