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- June 1994
- Supplement
Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (B)
By: David B. Yoffie
Updates the (A) case.
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Yoffie, David B. "Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (B)." Harvard Business School Supplement 794-149, June 1994.
- August 1993 (Revised April 1997)
- Case
Southwest Airlines: 1993 (A)
By: James L. Heskett and Roger H. Hallowell
Southwest Airlines, the only major U.S. airline to be profitable in 1992, makes a decision as to which of two new cities to open, or to add a new long-haul route. Provides windows into Southwest's strategy, operations, marketing, and culture.
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Keywords:
Decisions;
Cost Management;
Profit;
Marketing;
Service Operations;
Organizational Culture;
Corporate Strategy;
Expansion;
Air Transportation Industry;
United States
Heskett, James L., and Roger H. Hallowell. "Southwest Airlines: 1993 (A)." Harvard Business School Case 694-023, August 1993. (Revised April 1997.)
- July 1993 (Revised May 1998)
- Teaching Note
Swissair's Alliances (A); Swissair's Alliances (B) TN
By: David B. Yoffie
Teaching Note for (9-794-152) and (9-794-153).
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Keywords:
Air Transportation Industry
- July 1993
- Case
Air Miles Canada
By: Thomas O. Jones, Leonard A. Schlesinger and Roger H. Hallowell
Air Miles Canada both increases customer loyalty by rewarding shopping frequency at specified merchants, and enables its sponsors to develop a new, more complex understanding of their customers' (and potential customers') shopping habits, thus making future customer...
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Keywords:
Programs;
Customer Relationship Management;
Information Management;
Air Transportation Industry;
Canada
Jones, Thomas O., Leonard A. Schlesinger, and Roger H. Hallowell. "Air Miles Canada." Harvard Business School Case 694-008, July 1993.
- May 1993
- Case
Continental Airlines--1992
By: Stuart C. Gilson
Keywords:
Air Transportation Industry
Gilson, Stuart C. "Continental Airlines--1992." Harvard Business School Case 293-132, May 1993.
- October 1992
- Teaching Note
Frontier Airlines, Inc. (A) and (B) TN
Teaching Note for (9-184-041) and (9-186-191).
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Keywords:
Air Transportation Industry
- October 1992
- Supplement
British Airways: Question and Answer Session with Advanced Management Program Participants, November 15, 1991 Sir Colin Marshall Chief Executive
By: John P. Kotter
Keywords:
Air Transportation Industry
Kotter, John P. "British Airways: Question and Answer Session with Advanced Management Program Participants, November 15, 1991 Sir Colin Marshall Chief Executive." Harvard Business School Video Supplement 493-503, October 1992.
- May 1992 (Revised May 1993)
- Supplement
Jan Carlzon: CEO at SAS (B)
Summarizes Carlzon's new focus externally on building alliances and acquiring travel service companies. Describes the financial problems resulting from the recession and the Gulf War crisis. Designed as an in-class handout to highlight the long-term management...
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Keywords:
Acquisition;
Financial Crisis;
Problems and Challenges;
Planning;
Leadership;
Alliances;
Strategy;
Air Transportation Industry
Bartlett, Christopher A. "Jan Carlzon: CEO at SAS (B)." Harvard Business School Supplement 392-150, May 1992. (Revised May 1993.)
- February 1992 (Revised September 2019)
- Case
The House of Tata
By: James E. Austin and Ashish Nanda
The case traces the evolution of the Tata group, one of the largest and highly respected Indian business houses, from its 19th century founding and early growth in diverse industries, to its response to changes in government regulation in independent India, up to its...
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Keywords:
Indian Economy;
International Business;
Government And Business;
Government Regulation;
Synergy;
Conglomerates;
Business Conglomerates;
Developing Countries and Economies;
Business and Government Relations;
Business History;
Air Transportation Industry;
Air Transportation Industry;
Air Transportation Industry;
Air Transportation Industry;
Air Transportation Industry;
India
Austin, James E., and Ashish Nanda. "The House of Tata." Harvard Business School Case 792-065, February 1992. (Revised September 2019.)
- November 1991
- Case
British Airways: ""The World's Biggest Offer""
Keywords:
Air Transportation Industry
- May 1991 (Revised October 1993)
- Case
Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (A)
By: David B. Yoffie
Describes the competitive situation that has arisen in the commercial aircraft manufacturing industry since Airbus entered in 1970. Having overtaken McDonnell Douglas for second place, Airbus announces plans to challenge market leader Boeing's last pocket of dominance....
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Keywords:
Transition;
Trade;
Ethics;
Investment;
Problems and Challenges;
Business and Government Relations;
Risk and Uncertainty;
Sales;
Competitive Strategy;
Technology Adoption;
Air Transportation Industry;
Air Transportation Industry
Yoffie, David B. "Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (A)." Harvard Business School Case 391-106, May 1991. (Revised October 1993.)
- February 1991
- Teaching Note
People Express Airlines: Rise and Decline, Teaching Note
By: Michael Beer and Gary W. Loveman
Teaching Note for (9-490-012).
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Keywords:
Air Transportation Industry
- November 1990 (Revised June 1991)
- Case
American Airlines (A): Strategy in the 1990s
By: Jay W. Lorsch and Gary W. Loveman
American Airlines is pursuing a growth strategy through international and domestic route expansion. At the same time, the airline is working hard to cut costs while trying to provide the best customer service possible. Is this strategy achievable given the recent surge...
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Keywords:
Expansion;
Air Transportation;
Cost Management;
Customer Focus and Relationships;
Growth and Development Strategy;
Air Transportation Industry;
United States
Lorsch, Jay W., and Gary W. Loveman. "American Airlines (A): Strategy in the 1990s." Harvard Business School Case 491-044, November 1990. (Revised June 1991.)
- November 1990
- Case
Eastern Airlines: The ""Fight Back"" Campaign
By: Stephen A. Greyser and Norman Klein
- October 1990 (Revised September 1993)
- Case
Changing the Culture at British Airways
By: John P. Kotter
In just 10 years, 1980-1990, British Airways turned around both its declining image and financial situation. Focusing on the paramount importance of customer service, British Airways went from "bloody awful" to "bloody awesome." Experiencing a financial crisis in 1981...
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Keywords:
Organizational Change and Adaptation;
Organizational Culture;
Problems and Challenges;
Customer Relationship Management;
Corporate Strategy;
Privatization;
Air Transportation Industry;
United Kingdom
Kotter, John P. "Changing the Culture at British Airways." Harvard Business School Case 491-009, October 1990. (Revised September 1993.)
- spring 1990
- Article
Contrived Competition: Airline Regulation and Deregulation, 1925-88
By: R. H.K. Vietor
Keywords:
Competition;
Governing Rules, Regulations, and Reforms;
Business History;
Air Transportation Industry
Vietor, R. H.K. "Contrived Competition: Airline Regulation and Deregulation, 1925-88." Business History Review 64, no. 1 (spring 1990): 61–108.
- March 1990 (Revised September 1993)
- Case
People Express Airlines: Rise and Decline
By: Michael Beer
Describes the innovative approach to organizing and managing employees by People Express and describes the company's eventual demise. This material can be used to inform about leading edge human resource management practices and to raise questions about what went...
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Beer, Michael. "People Express Airlines: Rise and Decline." Harvard Business School Case 490-012, March 1990. (Revised September 1993.)
- December 1989
- Supplement
People Express Decline: Interview with Don Burr, Video
By: Michael Beer
Presents an interview with Don Burr, CEO, as he reviews his account of how and why People Express failed as a corporation and was ultimately sold to Continental Airlines.
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Beer, Michael. "People Express Decline: Interview with Don Burr, Video." Harvard Business School Video Supplement 890-508, December 1989.
- December 1989
- Supplement
People Express Philosophy: Interview with Don Burr, Video
By: Michael Beer
Presents an interview with Don Burr as he reviews the philosophy of management and managements approach of People Express.
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Keywords:
Management Style;
Management Teams;
Strategy;
Goals and Objectives;
Air Transportation Industry
Beer, Michael. "People Express Philosophy: Interview with Don Burr, Video." Harvard Business School Video Supplement 890-507, December 1989.