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All HBS Web
(1,470)
- People (1)
- News (284)
- Research (1,007)
- Events (1)
- Multimedia (2)
- Faculty Publications (793)
- April 2018 (Revised July 2018)
- Case
Maersk: Betting on Blockchain
By: Rajiv Lal and Scott Johnson
In March 2018, international shipping giant Maersk is getting ready to debut a trade digitization platform. Maersk hopes the platform will help streamline global trade since shipping goods internationally is an extraordinarily complicated and inefficient process....
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Keywords:
Maersk;
IBM;
Blockchain;
Shipping;
Shipping Line;
Trade;
Bitcoin;
Digitization;
Container Shipping;
Joint Ventures;
Ship Transportation;
Transportation Networks;
Digital Platforms;
Information Technology;
Technology Adoption;
Applications and Software;
Shipping Industry;
Shipping Industry
Lal, Rajiv, and Scott Johnson. "Maersk: Betting on Blockchain." Harvard Business School Case 518-089, April 2018. (Revised July 2018.)
- 26 Oct 2022
- Research & Ideas
How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)
research by Harvard Business School Assistant Professor Shunyuan Zhang has discovered. Airing a sponsored video—versus original, unaffiliated content—costs an influencer 0.2 percent of their subscribers on average within three days...
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- Web
Effects of Climate Change - Business & Environment
transportation has the potential to dramatically improve health by reducing the major sources of air pollution [7]. Mass extinctions and ecosystem collapse Some 1 million species are now threatened with...
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- Web
The Benefits of a Residential Campus - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged...
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- June 1975
- Case
Marsh & McLennan (B)
Presents the results of a computer simulation of aircraft hull insurance. Discussion will focus on the interpretation of the results described. Designed to be handed out in class. Rewrite of an earlier supplement by P. Vatter.
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Jackson, Barbara B. "Marsh & McLennan (B)." Harvard Business School Case 175-290, June 1975.
- Web
Emerging Markets | Baker Library | Bloomberg Center | Harvard Business School
selected industry analysis and data. 49 331 Economist Intelligence Unit https://www.library.hbs.edu/find/databases/economist-intelligence-unit In-depth country and selected industry analysis and data. 49 331...
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- July 1984 (Revised April 1997)
- Case
British Airways
By: John A. Quelch
British Airways (BA) has recently introduced a global advertising campaign. The development of the campaign and its implementation are discussed. BA and advertising agency executives must renew the campaign and resolve issues pertaining to its future direction.
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Keywords:
Air Transportation;
Globalization;
Advertising Campaigns;
Air Transportation Industry;
England
Quelch, John A. "British Airways." Harvard Business School Case 585-014, July 1984. (Revised April 1997.)
- August 2017 (Revised August 2018)
- Case
Busbud: Building a Data Company
By: Srikant M. Datar, Alistair Croll and Caitlin N. Bowler
The case features the work of LP Maurice (HBS '08) as he decides to take on the fragmented bus travel industry and launch an online business that aggregates and shares bus schedules for routes around the world. His first challenge: finding that the data he needs is...
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Keywords:
Data Science;
Analytics and Data Science;
Business Startups;
Knowledge Acquisition;
Customers;
Measurement and Metrics;
Transportation Industry
Datar, Srikant M., Alistair Croll, and Caitlin N. Bowler. "Busbud: Building a Data Company." Harvard Business School Case 118-011, August 2017. (Revised August 2018.)
- 01 Mar 2009
- News
Your Taxi Is Waiting
particularly business travelers, will appreciate the efficiency of this scenario. But can “air taxis” really take off in the current economic climate? Will companies economize by placing an even greater value on executives’ time and book flights with companies like...
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- December 1974 (Revised February 1985)
- Case
Southwest Airlines (A)
Southwest Airlines, a small intrastate carrier serving Dallas, Houston and San Antonio, begins service in 1971 in the face of competition by two larger, entrenched airlines. Improved quality service, lower prices, and innovative advertising and promotional strategy...
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Lovelock, Christopher H. "Southwest Airlines (A)." Harvard Business School Case 575-060, December 1974. (Revised February 1985.)
- 21 Oct 2015
- Research & Ideas
How to Predict if a New Business Idea is Any Good
the researchers drilled down into the data, however, they found some marked differences in the ability to forecast success based on the industry of the proposed idea. Expert interest was highly predictive of success in sectors that were...
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- April 1988 (Revised April 1991)
- Case
Boeing 767: From Concept to Production (A)
By: David A. Garvin
Describes the evolution of the Boeing 767 from the conception of the project to the start of manufacturing. Shows how the company manages an enormously complex and risky project and introduces students to a variety of estimating and management tools. The decision issue...
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Keywords:
Production;
Product Design;
Product Development;
Decisions;
Risk and Uncertainty;
Risk Management;
Management Analysis, Tools, and Techniques;
Air Transportation Industry;
Air Transportation Industry
Garvin, David A. "Boeing 767: From Concept to Production (A)." Harvard Business School Case 688-040, April 1988. (Revised April 1991.)
- May 2011
- Supplement
TSA: An Overview
By: Michel Anteby
Video of Federal Security Director at Logan Airport and Deputy Assistant Federal Security Director discussing TSA operations.
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Keywords:
Air Transportation;
Operations;
Safety;
Business and Government Relations;
Air Transportation Industry;
Boston
Anteby, Michel. "TSA: An Overview." Harvard Business School Video Supplement 411-707, May 2011.
- June 2002
- Case
Southwest Airlines in Baltimore
By: Rogelio Oliva, Jody Hoffer Gittell and David Lane
The number of connecting passengers through Southwest Airlines' Baltimore station has grown 100% CAGR since 1997. Originally designed as a point-to-point network, this load of connecting passengers has been stressing Baltimore ground operations, resulting in an erosion...
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Keywords:
Strategy;
Growth Management;
Air Transportation;
Service Operations;
Air Transportation Industry;
Maryland
Oliva, Rogelio, Jody Hoffer Gittell, and David Lane. "Southwest Airlines in Baltimore." Harvard Business School Case 602-156, June 2002.
- 16 Mar 2020
- Research & Ideas
How the Coronavirus Is Already Rewriting the Future of Business
consumer brands that rely on traditional retailing for the bulk of their sales—have already been demonstrably affected. So will industries that revolve around large gatherings, such as many forms of popular entertainment—sports, cinema,...
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Keywords:
by Dina Gerdeman
- June 2017 (Revised October 2017)
- Case
Uber in 2017: One Bumpy Ride
By: Suraj Srinivasan, Jay W. Lorsch and Quinn Pitcher
Uber Technologies Inc., the popular ride-hailing company, entered 2017 having doubled its bookings in 2016 and achieving a valuation of nearly $70 billion, making it the largest venture capital-backed company in the world. Co-founder and CEO Travis Kalanick embodied...
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Keywords:
Governance;
Information Technology;
Transportation;
Venture Capital;
Organizational Culture;
Technology Industry;
Technology Industry;
United States
Srinivasan, Suraj, Jay W. Lorsch, and Quinn Pitcher. "Uber in 2017: One Bumpy Ride." Harvard Business School Case 117-070, June 2017. (Revised October 2017.)
- Web
Partners & Fellows | Social Enterprise | Harvard Business School
Kresge Foundation LA's BEST After School Enrichment Program/Mayor's Office L.A. Unified School District Lincoln Center for the Performing Arts Mass Challenge Mass IT Massachusetts Bay Transportation Authority (MBTA) MassHealth Mercy Corps...
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- 01 Dec 2023
- News
A More Accommodating Approach
Shelly Nooner (GMP 33, 2022) had already proven herself to be visionary and execution-focused during her two decades at Trimble, an industrial technology company that provides hardware, software, and services across agriculture,...
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Keywords:
Jennifer Gillespie
- April 2000 (Revised December 2001)
- Case
AirTex Aviation
By: Brian J. Hall and Carleen Madigan
Two young and inexperienced MBAs buy a virtually bankrupt company. They design a decentralized control system organized around profit centers. As a case in control systems, there is ample detail for a discussion of design issues, control of independent profit centers,...
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Keywords:
Air Transportation;
Management Systems;
Insolvency and Bankruptcy;
Air Transportation Industry
Hall, Brian J., and Carleen Madigan. "AirTex Aviation." Harvard Business School Case 800-269, April 2000. (Revised December 2001.)
- Web
Past Issues - Alumni
Solving for Z Gen Z workers are in high demand—and they know it. Our three alumni experts explain how companies can recruit and retain the next generation. Money Does Grow on (Family) Trees How genealogy research grew from a hobbyist project into a multibillion-dollar...
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