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All HBS Web
(1,471)
- People (1)
- News (285)
- Research (1,010)
- Events (1)
- Multimedia (2)
- Faculty Publications (799)
- July 1984 (Revised April 1997)
- Case
British Airways
By: John A. Quelch
British Airways (BA) has recently introduced a global advertising campaign. The development of the campaign and its implementation are discussed. BA and advertising agency executives must renew the campaign and resolve issues pertaining to its future direction.
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Keywords:
Air Transportation;
Globalization;
Advertising Campaigns;
Air Transportation Industry;
England
Quelch, John A. "British Airways." Harvard Business School Case 585-014, July 1984. (Revised April 1997.)
- April 1995
- Case
USAir "Letters to Travelers" Campaign
By: Stephen A. Greyser and Norman Klein
Greyser, Stephen A., and Norman Klein. USAir "Letters to Travelers" Campaign. Harvard Business School Case 595-105, April 1995.
- 01 Mar 2009
- News
Your Taxi Is Waiting
particularly business travelers, will appreciate the efficiency of this scenario. But can “air taxis” really take off in the current economic climate? Will companies economize by placing an even greater value on executives’ time and book flights with companies like...
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- Web
Advisory Board - Entrepreneurship
before it went public. He then led Open Market's expansion into business-to-business applications. In 1999, he founded and ran PurchasingCenter.com, a "My Yahoo" portal for industrial purchasing agents who purchase $2-$10 million of...
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- Web
The Benefits of a Residential Campus - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged...
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- 23 Mar 2023
- Research & Ideas
As Climate Fears Mount, More Investors Turn to 'ESG' Funds Despite Few Rules
Investor interest in social responsibility has skyrocketed in the past three years, even as US regulations to hold companies accountable remain in flux and the environmental, social, and governance (ESG) label itself draws backlash. Investors are willing to pay a...
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- July 2006
- Case
Boeing's e-Enabled Advantage
By: Lynda M. Applegate, Joseph S. Valacich, Mara Vatz and Christoph Schneider
Examines Boeing's new strategy of offering services to regain market dominance and help its struggling airline customers improve efficiency and profitability.
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Keywords:
Air Transportation;
Business Strategy;
Marketing Strategy;
Service Operations;
Air Transportation Industry
Applegate, Lynda M., Joseph S. Valacich, Mara Vatz, and Christoph Schneider. "Boeing's e-Enabled Advantage." Harvard Business School Case 807-011, July 2006.
- August 1993 (Revised April 1997)
- Case
Southwest Airlines: 1993 (A)
By: James L. Heskett and Roger H. Hallowell
Southwest Airlines, the only major U.S. airline to be profitable in 1992, makes a decision as to which of two new cities to open, or to add a new long-haul route. Provides windows into Southwest's strategy, operations, marketing, and culture.
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Keywords:
Decisions;
Cost Management;
Profit;
Marketing;
Service Operations;
Organizational Culture;
Corporate Strategy;
Expansion;
Air Transportation Industry;
United States
Heskett, James L., and Roger H. Hallowell. "Southwest Airlines: 1993 (A)." Harvard Business School Case 694-023, August 1993. (Revised April 1997.)
- Web
Patrick Mullane | About
as vice president and general manager in Technetics’ industrial turbine portfolio. Before earning his MBA, Patrick served as a captain in a U.S. Air Force intelligence organization. He has also been an early...
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- 26 Oct 2022
- Research & Ideas
How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)
research by Harvard Business School Assistant Professor Shunyuan Zhang has discovered. Airing a sponsored video—versus original, unaffiliated content—costs an influencer 0.2 percent of their subscribers on average within three days...
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- 01 Dec 2001
- News
Speaking for the Airlines
rose to the position of president and COO of that commercial bank, and five years at Conrail, where he was instrumental in returning the troubled railroad to profitability. So it was not surprising that, with his background in finance and transportation, the View Details
- 07 Oct 2008
- First Look
First Look: October 7, 2008
published in top peer-reviewed management, psychology, sociology, and industrial relations journals from 1990 to 2005. Our findings illuminate a continuum of open systems to closed systems phenomenological assumptions revealed in this...
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Keywords:
Martha Lagace
- June 2017 (Revised October 2017)
- Case
Uber in 2017: One Bumpy Ride
By: Suraj Srinivasan, Jay W. Lorsch and Quinn Pitcher
Uber Technologies Inc., the popular ride-hailing company, entered 2017 having doubled its bookings in 2016 and achieving a valuation of nearly $70 billion, making it the largest venture capital-backed company in the world. Co-founder and CEO Travis Kalanick embodied...
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Keywords:
Governance;
Information Technology;
Transportation;
Venture Capital;
Organizational Culture;
Technology Industry;
Technology Industry;
United States
Srinivasan, Suraj, Jay W. Lorsch, and Quinn Pitcher. "Uber in 2017: One Bumpy Ride." Harvard Business School Case 117-070, June 2017. (Revised October 2017.)
- Web
Private Equity International | Baker Library | Bloomberg Center | Harvard Business School
Databases Private Equity International Private Equity International Bookmark This Private Equity International /find/databases/private-equity-international Daily newsletter and reports on the people, the deals, the funds and the financial trends of the View Details
- 21 Oct 2015
- Research & Ideas
How to Predict if a New Business Idea is Any Good
the researchers drilled down into the data, however, they found some marked differences in the ability to forecast success based on the industry of the proposed idea. Expert interest was highly predictive of success in sectors that were...
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- April 1988 (Revised April 1991)
- Case
Boeing 767: From Concept to Production (A)
By: David A. Garvin
Describes the evolution of the Boeing 767 from the conception of the project to the start of manufacturing. Shows how the company manages an enormously complex and risky project and introduces students to a variety of estimating and management tools. The decision issue...
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Keywords:
Production;
Product Design;
Product Development;
Decisions;
Risk and Uncertainty;
Risk Management;
Management Analysis, Tools, and Techniques;
Air Transportation Industry;
Air Transportation Industry
Garvin, David A. "Boeing 767: From Concept to Production (A)." Harvard Business School Case 688-040, April 1988. (Revised April 1991.)
- May 2011
- Supplement
TSA: An Overview
By: Michel Anteby
Video of Federal Security Director at Logan Airport and Deputy Assistant Federal Security Director discussing TSA operations.
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Keywords:
Air Transportation;
Operations;
Safety;
Business and Government Relations;
Air Transportation Industry;
Boston
Anteby, Michel. "TSA: An Overview." Harvard Business School Video Supplement 411-707, May 2011.
- June 2002
- Case
Southwest Airlines in Baltimore
By: Rogelio Oliva, Jody Hoffer Gittell and David Lane
The number of connecting passengers through Southwest Airlines' Baltimore station has grown 100% CAGR since 1997. Originally designed as a point-to-point network, this load of connecting passengers has been stressing Baltimore ground operations, resulting in an erosion...
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Keywords:
Strategy;
Growth Management;
Air Transportation;
Service Operations;
Air Transportation Industry;
Maryland
Oliva, Rogelio, Jody Hoffer Gittell, and David Lane. "Southwest Airlines in Baltimore." Harvard Business School Case 602-156, June 2002.
- Web
Winners & Runners-up - New Venture Competition
magazine and store to purchase full-size products. Palliative Care of America David Matly, Michael Matly Business Track Runner-Up Palliative Care of America provides the best quality of life for seriously and terminally ill patients by providing View Details
- Web
Real Estate | Baker Library | Bloomberg Center | Harvard Business School
and a parcel’s associated assets, including buildings, air rights, and mineral rights. This resource guide culls sources with useful real estate information, comprising topics such as design, project financing, and regional market...
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