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- All HBS Web (53)
- Faculty Publications (33)
Show Results For
- All HBS Web (53)
- Faculty Publications (33)
- September 2006 (Revised February 2010)
- Supplement
Airbus vs. Boeing (C): Developments from 1996 to 1999
By: Ramon Casadesus-Masanell, Erich Alexander Voigt and Jordan Mitchell
Casadesus-Masanell, Ramon, Erich Alexander Voigt, and Jordan Mitchell. "Airbus vs. Boeing (C): Developments from 1996 to 1999." Harvard Business School Supplement 707-449, September 2006. (Revised February 2010.)
- October 2019
- Supplement
Airbus vs. Boeing (H): Wing Cracks and Battery Fires (2013)
By: Ramon Casadesus-Masanell and Karen Elterman
This case describes an issue with the batteries of Boeing’s 787 Dreamliner planes overheating and sometimes catching fire in 2013. The planes were grounded for several months until Boeing introduced new safety measures. The case also discusses a problem with cracks on...
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Keywords:
Product Development;
Air Transportation;
Projects;
Competition;
Safety;
Manufacturing Industry;
Air Transportation Industry;
United States;
Europe
Casadesus-Masanell, Ramon, and Karen Elterman. "Airbus vs. Boeing (H): Wing Cracks and Battery Fires (2013)." Harvard Business School Supplement 720-383, October 2019.
- July 2009 (Revised March 2010)
- Teaching Note
Airbus vs. Boeing: Parts (TN) (A) to (F)
By: Ramon Casadesus-Masanell, Erich Alexander Voigt and Jordan Mitchell
Teaching Note for [707447], [707448], [707449]. [707450], [707451], and [707452].
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Keywords:
Lawsuits and Litigation
- August 2023
- Supplement
Airbus vs. Boeing (O): Aiming towards Carbon-Free Flying (June 2023)
By: Ramon Casadesus-Masanell and Jordan Mitchell
Casadesus-Masanell, Ramon, and Jordan Mitchell. "Airbus vs. Boeing (O): Aiming towards Carbon-Free Flying (June 2023)." Harvard Business School Supplement 724-378, August 2023.
- May 2001 (Revised August 2001)
- Case
Airbus A3XX: Developing the World's Largest Commercial Jet (B)
By: Benjamin C. Esty and Michael Kane
Supplements the (A) case.
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Esty, Benjamin C., and Michael Kane. "Airbus A3XX: Developing the World's Largest Commercial Jet (B)." Harvard Business School Case 201-126, May 2001. (Revised August 2001.)
- August 2023
- Supplement
Airbus vs. Boeing (N): Air Travel amidst COVID-19 (July 2020)
By: Ramon Casadesus-Masanell and Jordan Mitchell
Casadesus-Masanell, Ramon, and Jordan Mitchell. "Airbus vs. Boeing (N): Air Travel amidst COVID-19 (July 2020)." Harvard Business School Supplement 724-377, August 2023.
- December 2000 (Revised August 2001)
- Teaching Note
Airbus A3XX: Developing the World's Largest Commercial Jet (A) and (B) TN
By: Benjamin C. Esty and Michael Kane
Teaching Note for (9-201-028) and (9-201-126).
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Keywords:
Aerospace Industry
- September 2013
- Case
Boeing 787: More Electric Architecture
By: Willy Shih
The "more electric architecture" of the Boeing 787 Dreamliner represented a significant shift in the design of secondary power systems for commercial aircraft, compared to traditional designs that employed a mix of hydraulic, pneumatic, and electrical power. While the...
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- May 1991 (Revised October 1993)
- Case
Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (A)
By: David B. Yoffie
Describes the competitive situation that has arisen in the commercial aircraft manufacturing industry since Airbus entered in 1970. Having overtaken McDonnell Douglas for second place, Airbus announces plans to challenge market leader Boeing's last pocket of dominance....
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Keywords:
Transition;
Trade;
Ethics;
Investment;
Problems and Challenges;
Business and Government Relations;
Risk and Uncertainty;
Sales;
Competitive Strategy;
Technology Adoption;
Air Transportation Industry;
Manufacturing Industry
Yoffie, David B. "Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (A)." Harvard Business School Case 391-106, May 1991. (Revised October 1993.)
- October 2008 (Revised June 2011)
- Case
JetBlue Airways: Managing Growth
By: Robert S. Huckman and Gary P. Pisano
Considers the situation facing David Barger, President and CEO of JetBlue Airways, in May 2007 as he addresses the airline's need to slow its growth rate in the response to increasing fuel costs and the effects of major operational crisis for the airline in February...
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Keywords:
Growth and Development Strategy;
Growth Management;
Operations;
Performance Capacity;
Performance Efficiency;
Competitive Strategy;
Air Transportation Industry
Huckman, Robert S., and Gary P. Pisano. "JetBlue Airways: Managing Growth." Harvard Business School Case 609-046, October 2008. (Revised June 2011.)
- February 1991 (Revised November 1993)
- Supplement
Investment Analysis and Lockheed Tri Star
A set of five exercises in capital budgeting. Student calculates and compares various decision criteria (including IRR and NPV) for capital investment projects. This is an introductory case, where relevant cash flows are provided, and the focus is on the discounting...
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Edleson, Michael E. "Investment Analysis and Lockheed Tri Star." Harvard Business School Supplement 291-031, February 1991. (Revised November 1993.)
- 26 Jun 2007
- First Look
First Look: June 26, 2007
paper: http://www.hbs.edu/research/pdf/07-022.pdf Cases & Course MaterialsAirbus vs. Boeing (B): Should Airbus Build the VLCT Alone? Harvard Business School Supplement 707-448 Supplements the (A) case. Purchase this supplement:...
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Keywords:
Martha Lagace
- April 1992 (Revised February 1996)
- Case
CFM International, Inc.
In April 1987 the management team of CFM International, Inc. (CFMI) was considering developing a new jet engine for the Airbus A340. The withdrawal of a competitor's engine had created an unforeseen opportunity for CFMI to re-enter a competition it had apparently lost...
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Keywords:
Risk and Uncertainty;
Partners and Partnerships;
Investment;
Globalized Markets and Industries;
Manufacturing Industry;
Air Transportation Industry
Enright, Michael J. "CFM International, Inc." Harvard Business School Case 792-097, April 1992. (Revised February 1996.)
- 24 Jan 2024
- Op-Ed
Why Boeing’s Problems with the 737 MAX Began More Than 25 Years Ago
the name of shareholder value over the past two decades have cost its investors $87 billion since 2018. The long-term damage to Boeing’s reputation and market position is even greater as Airbus has outsold Boeing in new aircraft orders...
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- 21 Aug 2000
- Research & Ideas
From Emerging Economies to the Global Market: The Case of Embraer
How can a company from an emerging economy manage to make waves in global business? Ask Embraer. The Brazilian firm also known as Empresa Brasileira de Aeronautica S.A. is the fourth largest commercial aircraft manufacturer in the world, behind Boeing, View Details
- 18 Feb 2019
- Book
What’s Really Disrupting Business? It’s Not Technology
multiplies. Kost: What lessons do you hope executives will take from your book? Teixeira: That the game has changed. In the past, there were a few big companies competing with each other. Coke versus Pepsi. Airbus versus Boeing. GE and...
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- 07 Nov 2007
- Op-Ed
How Marketing Hype Hurt Boeing and Apple
787 was showcased to the public from behind the hangar doors on July 8, 2007. Boeing marketers had done a terrific job of positioning the Dreamliner as a step change improvement in air travel, all but blocking out news around the rival View Details
- 15 Jun 2018
- News
Skydeck Live: The Science of a Meaningful Life
took off in 2010 from Singapore to Sydney, Australia. It's an Airbus A380. So an Airbus A380, for those of you who don't know-- and you've probably flown in this before if you've gone from one continent to...
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- 29 May 2013
- Blog Post
“A place to grow personally and professionally.” - Yolanda Anton
evolved towards Project Management, having led international aerospace projects valued at several million dollars where negotiation skills often became more valuable than my technology background. Lately, I worked for Airbus leading a...
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- 10 Apr 2014
- Blog Post
HBS FIELD 2 - A good sneak-peek into consulting
because I had worked for Airbus as a project manager before coming to HBS and was familiar with the industry. However, I must confess that I was skeptical of the whole FIELD 2 concept: How much work can really get done in 10 days in the...
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Keywords:
Consulting