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All HBS Web
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- Faculty Publications (135)
Apple →
- September 2010 (Revised September 2013)
- Case
Accounting for the iPhone at Apple Inc.
By: Francois Brochet, Krishna G. Palepu and Lauren Barley
Apple initially recognized revenue associated with its iPhone product using subscription accounting. However, in 2008, the company started providing non-GAAP supplemental numbers where substantially all of the revenue was recognized upfront. Market participants'...
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Brochet, Francois, Krishna G. Palepu, and Lauren Barley. "Accounting for the iPhone at Apple Inc." Harvard Business School Case 111-003, September 2010. (Revised September 2013.)
- June 2010
- Teaching Note
Design Thinking and Innovation at Apple (TN)
By: Stefan H. Thomke
Teaching Note for 609066.
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- June 2010
- Teaching Note
Apple Inc. in 2010 (TN)
By: David B. Yoffie
Teaching Note for 710467.
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- April 2010 (Revised May 2011)
- Case
Emerging Nokia?
By: Juan Alcacer, Tarun Khanna, Mary Furey and Rakeen Mabud
By late 2009, Nokia was grappling with the decision of whether to recover its leading position in the high-profit developed markets, where they were losing market share to the likes of Apple and Samsung, or defend its market leadership in the low-margin, high-volume...
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Keywords:
Innovation and Invention;
Emerging Markets;
Industry Structures;
Competitive Advantage;
Corporate Strategy;
Telecommunications Industry;
Finland
Alcacer, Juan, Tarun Khanna, Mary Furey, and Rakeen Mabud. "Emerging Nokia?" Harvard Business School Case 710-429, April 2010. (Revised May 2011.)
- April 2010 (Revised July 2014)
- Case
Apple Inc. in 2010
By: David B. Yoffie and Renee Kim
On April 4, 2010, Apple Inc. launched the iPad, the company's third major innovation released over the last decade under its iconic CEO Steve Jobs. Apple's strategy of shifting its business into non-PC products had thrived so far, driven by the smashing success of the...
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Keywords:
Technological Innovation;
Product Launch;
Product Positioning;
Competition;
Corporate Strategy;
Computer Industry;
Electronics Industry
Yoffie, David B., and Renee Kim. "Apple Inc. in 2010." Harvard Business School Case 710-467, April 2010. (Revised July 2014.)
- Article
The iPad Showdown: Apple Versus Comcast
Rayport, Jeffrey F. "The iPad Showdown: Apple Versus Comcast." Harvard Business Review Blogs (January 28, 2010).
- April 2009 (Revised May 2017)
- Case
Skyhook Wireless
By: Shikhar Ghosh and Thomas R. Eisenmann
Ted Morgan, the founder of Skyhook Wireless just received a call from Steve Jobs of Apple asking for a meeting. Ted must decide how to prepare for a meeting that could finally give Skyhook an anchor customer. Ted and his team have worked for three years to build a new...
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Keywords:
Mobile and Wireless Technology;
Information Technology;
Business Ventures;
Business Startups;
Technology Industry
Ghosh, Shikhar, and Thomas R. Eisenmann. "Skyhook Wireless." Harvard Business School Case 809-119, April 2009. (Revised May 2017.)
- February 2009 (Revised December 2009)
- Case
eReading: Amazon's Kindle
By: Bharat N. Anand, Peter W. Olson Esq. and Mary Tripsas
In November 2007, Amazon introduced the Kindle, the first electronic reader with wireless functionality. The case describes the launch of the Kindle and provides information on representative players in the industry (or broader ecosystem) who are likely to be affected...
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Keywords:
Books;
Disruptive Innovation;
Technological Innovation;
Industry Structures;
Standards;
Distribution Channels;
Competitive Strategy;
Publishing Industry
Anand, Bharat N., Peter W. Olson Esq., and Mary Tripsas. "eReading: Amazon's Kindle." Harvard Business School Case 709-486, February 2009. (Revised December 2009.)
- January 2009 (Revised May 2012)
- Case
Design Thinking and Innovation at Apple
By: Stefan H. Thomke and Barbara Feinberg
Describes Apple's approach to innovation, management, and design thinking. For several years, Apple has been ranked as the most innovative company in the world, but how it has achieved such success remains mysterious because of the company's obsession with secrecy....
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Keywords:
Design;
Corporate Entrepreneurship;
Innovation and Management;
Product Design;
Product Development;
Research and Development;
Creativity;
Technology Industry
Thomke, Stefan H., and Barbara Feinberg. "Design Thinking and Innovation at Apple." Harvard Business School Case 609-066, January 2009. (Revised May 2012.)
- Article
Contagion and Differentiation in Unethical Behavior: The Effect of One Bad Apple on the Barrel
By: F. Gino, S. Ayal and D. Ariely
In a world where encounters with dishonesty are frequent, it is important to know if exposure to other people's unethical behavior can increase or decrease an individual's dishonesty. In Experiment 1, our confederate cheated ostentatiously by finishing a task...
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Gino, F., S. Ayal, and D. Ariely. "Contagion and Differentiation in Unethical Behavior: The Effect of One Bad Apple on the Barrel." Psychological Science 20, no. 3 (March 2009): 393–398.
- Article
Contagion or Restitution? When Bad Apples can Motivate Ethical Behavior
By: F. Gino, J. Gu and C. B. Zhong
Gino, F., J. Gu, and C. B. Zhong. "Contagion or Restitution? When Bad Apples can Motivate Ethical Behavior." Journal of Experimental Social Psychology 45, no. 6 (November 2009): 1299–1302.
- Article
Managing Proprietary and Shared Platforms
In a platform-mediated network, users rely on a common platform, provided by one or more intermediaries, that encompasses infrastructure and rules required by users to transact with each other. A fundamental design decision for firms that aspire to develop...
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Keywords:
Governance Controls;
Digital Platforms;
Infrastructure;
Competition;
Cooperation;
Information Infrastructure
Eisenmann, Thomas R. "Managing Proprietary and Shared Platforms." California Management Review 50, no. 4 (Summer 2008).
- April 2008 (Revised September 2008)
- Teaching Note
Apple Inc., 2008 (TN)
By: David B. Yoffie and Michael Slind
Teaching Note for [708480].
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- February 2008 (Revised September 2008)
- Case
Apple Inc., 2008
By: David B. Yoffie and Michael Slind
In January 2007, three decades after its incorporation, Apple Computer shed the second word in its name and became Apple Inc. With that move, the company signaled a fundamental shift away from its historic status as a vendor of the Macintosh personal computer (PC)...
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Keywords:
Business Model;
Leadership;
Industry Growth;
Corporate Strategy;
Information Infrastructure;
Internet and the Web;
Consumer Products Industry;
Electronics Industry;
Technology Industry
Yoffie, David B., and Michael Slind. "Apple Inc., 2008." Harvard Business School Case 708-480, February 2008. (Revised September 2008.)
- February 2008 (Revised August 2008)
- Case
Quanta Computer and the One Laptop Per Child Initiative
By: Willy Shih, Chintay Shih and Jyun-Chen Wang
When Quanta Computer, Inc., the world's largest manufacturer of laptop computers, first joined the One Laptop Per Child (OLPC) initiative, it faced a challenge trying to balance the cost objectives of a laptop computer targeted at children of the developing world with...
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Keywords:
For-Profit Firms;
Disruptive Innovation;
Demand and Consumers;
Supply Chain;
Partners and Partnerships;
Nonprofit Organizations;
Hardware
Shih, Willy, Chintay Shih, and Jyun-Chen Wang. "Quanta Computer and the One Laptop Per Child Initiative." Harvard Business School Case 608-102, February 2008. (Revised August 2008.)
- January 2008
- Article
Putting Leadership Back into Strategy
In recent decades an infusion of economics has lent the study of strategy much needed theory and empirical evidence. Strategy consultants, armed with frameworks and techniques, have stepped forward to help managers analyze their industries and position their companies...
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Keywords:
Leadership;
Growth and Development Strategy;
Managerial Roles;
Mission and Purpose;
Organizational Change and Adaptation;
Creativity;
Competitive Strategy;
Competitive Advantage
Montgomery, Cynthia A. "Putting Leadership Back into Strategy." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008): 54–60.
- 2007
- Blog
Harvard Business Online—Marketing Know:How: How Marketing Hype Hurt Boeing and Apple
By: John A. Quelch
Quelch, John A. "How Marketing Hype Hurt Boeing and Apple." Harvard Business Online—Marketing Know:How (blog). November 2, 2007. https://hbr.org/2007/11/how-marketing-hype-hurt-boeing.
- October 2007
- Case
iPhone vs. Cell Phone
By: David B. Yoffie and Michael Slind
The launch of Apple's iPhone marked a pivotal new chapter in the story of mobile music (the uniting of digital music players with mobile phones). The iPhone combined an iPod music player, a cell phone, and a mobile Internet device, along with a camera and other...
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Keywords:
Communication Technology;
Music Entertainment;
Product Launch;
Partners and Partnerships;
Mobile and Wireless Technology;
Communications Industry;
Music Industry
Yoffie, David B., and Michael Slind. "iPhone vs. Cell Phone." Harvard Business School Case 708-451, October 2007.
- December 2006 (Revised March 2010)
- Case
Bill Gates and Steve Jobs
By: Anthony Mayo and Mark Benson
Bill Gates and Steve Jobs, founders of Microsoft and Apple respectively, have revolutionized the relationship between the individual and computer technology. Once the exclusive domain of academia and research facilities, computers can now be found in every area of...
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Keywords:
Entrepreneurship;
Business History;
Technological Innovation;
Leadership;
Risk and Uncertainty;
Technology Industry
Mayo, Anthony, and Mark Benson. "Bill Gates and Steve Jobs." Harvard Business School Case 407-028, December 2006. (Revised March 2010.)
- August 2006 (Revised March 2008)
- Case
iPod vs. Cell Phone: A Mobile Music Revolution?
By: David B. Yoffie, Travis D. Merrill and Michael Slind
In 2006, a nascent market for music-enabled mobile phones was emerging to challenge Apple Computer's dominant position in the digital music industry. Through its iPod line of portable digital music devices and its iTunes Music Store, Apple controlled more than half of...
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Keywords:
Music Entertainment;
Emerging Markets;
Brands and Branding;
Sales;
Opportunities;
Price;
Business Model;
Mobile and Wireless Technology;
Digital Platforms;
Service Delivery;
Communications Industry;
Music Industry
Yoffie, David B., Travis D. Merrill, and Michael Slind. "iPod vs. Cell Phone: A Mobile Music Revolution?" Harvard Business School Case 707-419, August 2006. (Revised March 2008.)