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All HBS Web
(1,512)
- Faculty Publications (155)
- July 2016 (Revised November 2018)
- Case
Code.org
By: John J-H Kim, Lauren Barley and Allison M. Ciechanover
The case explores Hadi Partovi’s mission to provide every K-12 student in the United States the opportunity to learn computer science. Students can assess how Partovi transformed his passion into an organization that reached millions around the globe through the launch...
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Keywords:
Nonprofit Organizations;
Information Technology;
Information Infrastructure;
Applications and Software;
Education;
Education Industry;
United States
Kim, John J-H, Lauren Barley, and Allison M. Ciechanover. "Code.org." Harvard Business School Case 317-008, July 2016. (Revised November 2018.)
- 2016
- Working Paper
Shareholder Activism on Sustainability Issues
By: Jody Grewal, George Serafeim and Aaron Yoon
Shareholder activism on sustainability issues has become increasingly prevalent over the years, with the number of proposals filed doubling from 1999 to 2013. We use recent innovations in accounting standard setting to classify 2,665 shareholder proposals that address...
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Keywords:
Sustainability;
Activism;
Activist Investors;
Activist Shareholder;
Corporate Social Responsibility;
Environment;
Corporate Performance;
Corporate Accountability;
Corporate Social Responsibility and Impact;
Performance;
Environmental Sustainability;
Corporate Governance;
Business and Shareholder Relations;
Investment Activism
Grewal, Jody, George Serafeim, and Aaron Yoon. "Shareholder Activism on Sustainability Issues." Harvard Business School Working Paper, No. 17-003, July 2016.
- 28 Apr 2016
- Other Presentation
Unlocking the Potential of Geothermal Energy: Strategic Implications for Iceland, Other Nations and the International Community
By: Michael E. Porter and Christian H.M. Ketels
Professor Porter initiated the mapping of Iceland Geothermal Cluster Initiative in cooperation with the consulting company Gekon. He and his colleaque Dr. Christian Ketels introduced their findings in November 2010 at the first Iceland Geothermal Conference held in...
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Keywords:
Iceland;
Geothermal;
Renewable;
Competitiveness;
Competition;
Renewable Energy;
Energy Industry;
Iceland
Porter, Michael E., and Christian H.M. Ketels. "Unlocking the Potential of Geothermal Energy: Strategic Implications for Iceland, Other Nations and the International Community." Iceland Geothermal Conference, Reykjavik, Iceland, April 28, 2016.
- 18 Apr 2016 - 19 Apr 2016
- Other Presentation
Creating Shared Value in Health Care
The overall purpose of the conference was to inspire CEOs to become more aware of their public health footprint, how they can improve the sustainability of their products and health of their workforce and their untapped power to influence change and progress in the...
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Keywords:
Society;
Health Care;
Community Impact;
Shared Value;
Value Creation;
Organizations;
Civil Society or Community;
Health Care and Treatment;
Business and Community Relations
Porter, Michael E. "Creating Shared Value in Health Care." Building a Culture of Health: A New Imperative for Business, Harvard Business School and Robert Wood Johnson Foundation, Boston, MA, April 18–19, 2016.
- 2016
- Case
Advanced Leadership Pathways: Alberto Mora and the Costs and Consequences of Torture
By: Rosabeth M. Kanter and Benjamin Summers
Alberto Mora's time as General Counsel of the Navy from 2001–2006 greatly influenced his mission to illuminate the policy consequences of torture. Mora's drive to restore the nation's awareness and conscience against torture was gaining traction. Prominent...
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Keywords:
Leadership Skills;
Torture;
Costs And Consequences;
Humane;
Restraint;
Human Dignity;
Treatment Of Prisoners;
Prison;
Repression;
Opposition;
Revolution;
Democracy;
Communism;
International Affairs;
Public Service;
September 11;
War On Terror;
Operation Enduring Freedom;
Guantanamo;
Cuba;
Coalition;
Working Group;
Cruelty;
Interrogation;
Memorandum;
American Law;
Authority;
Authoritative;
Quadrennial Defense Review;
National Defense Authorization Act;
Public Engagement;
Advocacy;
Law;
Accountability;
Center For The Victims Of Torture;
Human Rights;
Public Policy;
Legality;
Morality;
Legal System;
Tactical Military Operations;
West Point;
NGO;
Human Rights First;
American Civil Liberties Union;
Human Rights Watch;
Amnesty International;
Constitution Project;
Center For Constitutional Rights;
Strategic Military Effect;
National Security;
Weapon;
Terrorism;
Prisoners Of War;
Abu Ghraib;
Pentagon;
Ethics;
Moral Sensibility;
Leadership;
Rights;
Policy;
Public Opinion;
United States
Kanter, Rosabeth M., and Benjamin Summers. "Advanced Leadership Pathways: Alberto Mora and the Costs and Consequences of Torture." Harvard Business School Case 316-054, 2016. (Harvard Advanced Leadership Initiative.)
- February 2016 (Revised August 2017)
- Case
Battle Over a Bank: Defining the Limits of Federal Power Under a New Constitution
By: David Moss and Marc Campasano
In late February, 1791, Treasury Secretary Alexander Hamilton submitted a report to President Washington defending his recent proposal for a national bank, which he hoped would bolster the American economy and assist the federal government in managing its finances....
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Keywords:
Governance;
Central Banking;
Laws and Statutes;
Government and Politics;
History;
Public Administration Industry;
United States
Moss, David, and Marc Campasano. "Battle Over a Bank: Defining the Limits of Federal Power Under a New Constitution." Harvard Business School Case 716-052, February 2016. (Revised August 2017.)
- January 26, 2016
- Article
Hiding Personal Information Reveals the Worst
By: Leslie K. John, Kate Barasz and Michael I. Norton
Seven experiments explore people's decisions to share or withhold personal information and the wisdom of such decisions. When people choose not to reveal information—to be "hiders"—they are judged negatively by others (experiment 1). These negative judgments emerge...
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Keywords:
Disclosure;
Transparency;
Policy-making;
Privacy;
Information;
Corporate Disclosure;
Decision Choices and Conditions;
Trust
John, Leslie K., Kate Barasz, and Michael I. Norton. "Hiding Personal Information Reveals the Worst." Proceedings of the National Academy of Sciences 113, no. 4 (January 26, 2016): 954–959.
- January 2016
- Article
Zooming In: A Practical Manual for Identifying Geographic Clusters
By: Juan Alcacer and Minyuan Zhao
This paper takes a close look at the reasons, procedures, and results of cluster identification methods. Despite being a popular research topic in strategy, economics, and sociology, geographic clusters are often studied with little consideration given to the...
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Keywords:
Mathematical Methods
Alcacer, Juan, and Minyuan Zhao. "Zooming In: A Practical Manual for Identifying Geographic Clusters." Strategic Management Journal 37, no. 1 (January 2016): 10–21.
- October 2015 (Revised October 2016)
- Case
Paez
By: Jill Avery, Maria Fernanda Miguel and Laura Urdapilleta
Paez, an Argentine start-up fashion brand, sold traditional alpargatas, a sleepy shoe category that suddenly woke up when U.S. company TOMS borrowed the traditional alpargata design, covered it with fashionable colors and prints, and tied it to a social cause. Paez's...
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- September 2015 (Revised March 2017)
- Technical Note
FIELD Global Immersion: Developing Customer Empathy
By: Jill Avery
The Design Thinking process begins with empathizing with potential customers. Empathizing, being aware of, interpreting, and understanding the thoughts of others, as well as being able to vicariously experience them oneself, requires the careful and deliberate study of...
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- August 2015 (Revised December 2016)
- Case
Apple Pay
By: Sunil Gupta, Shelle Santana and Margaret L. Rodriguez
On September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay. "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited...
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Keywords:
Technology;
Digital Services And Strategy;
Launch;
Mobile;
Mobile Payments;
Apple;
Payments;
Smartphone;
Apple Pay;
Eddy Cue;
Jennifer Bailey;
iOS;
Iphone;
Marketing;
Product;
Mobile and Wireless Technology;
Product Launch;
Finance;
Credit Cards;
Technology Industry;
Banking Industry;
United States;
United Kingdom
Gupta, Sunil, Shelle Santana, and Margaret L. Rodriguez. "Apple Pay." Harvard Business School Case 516-027, August 2015. (Revised December 2016.)
- December 2014 (Revised May 2015)
- Case
Growth Hacking at Bazaart (A)
By: Jeffrey Bussgang and Matthew G. Preble
The four founding members of Bazaart—a young Israeli company whose sole product was its eponymous mobile application (app) which allowed users to create collages from photographs and other images—face an important strategic decision in June 2014. Since its founding...
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Keywords:
Growth Hacking;
Customer Acquisition;
Startup Marketing;
Startup;
Startup Nation;
Business Startups;
Growth and Development Strategy;
Customers;
Marketing;
Social Marketing;
Fashion Industry;
Technology Industry;
Israel
Bussgang, Jeffrey, and Matthew G. Preble. "Growth Hacking at Bazaart (A)." Harvard Business School Case 815-001, December 2014. (Revised May 2015.)
- Article
The Upside to Large Competitors
By: Neeru Paharia, Anat Keinan and Jill Avery
Large companies are often viewed as a major threat for startups and small companies; big companies have more financial resources and greater scale, market power, and brand awareness than small ones. However, our research finds that a smaller brand can actually benefit...
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Keywords:
Brand Management;
Competition;
Marketing;
Brands and Branding;
Marketing Strategy;
Consumer Products Industry;
Food and Beverage Industry;
Retail Industry;
United States
Paharia, Neeru, Anat Keinan, and Jill Avery. "The Upside to Large Competitors." MIT Sloan Management Review 56, no. 1 (Fall 2014).
- August 2014
- Teaching Note
Peter Guber: The 'Me' vs. 'We' Brand
By: Stephen A. Greyser, William Ellet and Nelson Gayton
Well-known film producer Peter Guber must decide whether to commit to a time-consuming personal project. He is about to sign a contract for a business book in which he will share what he has learned in his long career. At the same time, he is keenly aware of problems...
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- August 2014
- Case
Peter Guber: The 'Me' vs. 'We' Brand
By: Stephen A. Greyser, William Ellet and Nelson Gayton
Well-known film producer Peter Guber must decide whether to commit to a time-consuming personal project. He is about to sign a contract for a business book in which he will share what he has learned in his long career. At the same time, he is keenly aware of problems...
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Keywords:
Work-Life Balance;
Entrepreneurship;
Brands and Branding;
Entertainment and Recreation Industry
Greyser, Stephen A., William Ellet, and Nelson Gayton. "Peter Guber: The 'Me' vs. 'We' Brand." Harvard Business School Case 915-401, August 2014.
- 2014
- Book
The Power of Noticing: What the Best Leaders See
By: Max Bazerman
This book will examine the common failure to notice critical information due to bounded awareness. The book will document a decade of research showing that even successful people fail to notice the absence of critical and readily available information in their...
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Bazerman, Max. The Power of Noticing: What the Best Leaders See. New York: Simon & Schuster, 2014.
- June 2014
- Article
Building Brand Knowledge Structures: Elaboration and Interference Effects on the Processing of Sequentially Advertised Brand Benefit Claims
By: Susan E. Heckler, Kevin L. Keller, Michael J. Houston and Jill Avery
Two experiments are reported that examine the effects of an ad campaign designed to link two different benefit claims to a brand. The findings indicated that recall for a subsequently advertised claim depended on the strength of existing brand-benefit links in memory....
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Keywords:
Marketing Communication;
Brand Building;
Brand Management;
Brands;
Advertising;
Consumer Psychology;
Advertising Campaigns;
Brands and Branding;
Marketing Communications;
Consumer Behavior;
Marketing Strategy;
Advertising Industry;
Consumer Products Industry
Heckler, Susan E., Kevin L. Keller, Michael J. Houston, and Jill Avery. "Building Brand Knowledge Structures: Elaboration and Interference Effects on the Processing of Sequentially Advertised Brand Benefit Claims." Journal of Marketing Communications 20, no. 3 (June 2014): 176–196.
- May 2014 (Revised November 2014)
- Case
Houston We Have A Problem: NASA and Open Innovation (A)
By: Michael Tushman, Hila Lifshitz-Assaf and Kerry Herman
Jeff Davis, director of Space Life Sciences Directorate (SLSD) at NASA, has been working for several years to raise awareness amongst scientists and researchers in his organizations of the benefits of open innovation as a successful and efficient way to collaborate on...
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Tushman, Michael, Hila Lifshitz-Assaf, and Kerry Herman. "Houston We Have A Problem: NASA and Open Innovation (A)." Harvard Business School Case 414-044, May 2014. (Revised November 2014.)
- May 2014 (Revised November 2014)
- Supplement
Houston We Have A Solution: NASA and Open Innovation (B)
By: Michael Tushman, Hila Lifshitz-Assaf and Kerry Herman
Jeff Davis, director of Space Life Sciences Directorate at NASA, has been working for several years to raise awareness amongst scientists and researchers in his organizations of the benefits of open innovation as a successful and efficient way to collaborate on...
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Tushman, Michael, Hila Lifshitz-Assaf, and Kerry Herman. "Houston We Have A Solution: NASA and Open Innovation (B)." Harvard Business School Supplement 414-057, May 2014. (Revised November 2014.)
- March 2014
- Article
Cheating More for Less: Upward Social Comparisons Motivate the Poorly Compensated to Cheat
By: Leslie K. John, George Loewenstein and Scott Rick
Intuitively, people should cheat more when cheating is more lucrative, but we find that the effect of performance-based pay rates on dishonesty depends on how readily people can compare their pay rate to that of others. In Experiment 1, participants were paid 5 cents...
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Keywords:
Dishonesty;
Social Comparison;
Pay Secrecy;
Motivation and Incentives;
Fairness;
Decision Making;
Compensation and Benefits
John, Leslie K., George Loewenstein, and Scott Rick. "Cheating More for Less: Upward Social Comparisons Motivate the Poorly Compensated to Cheat." Special Issue on Behavioral Ethics. Organizational Behavior and Human Decision Processes 123, no. 2 (March 2014): 101–109.