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(3,156)
- News (978)
- Research (1,892)
- Events (15)
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- Faculty Publications (865)
Show Results For
-
All HBS Web
(3,156)
- News (978)
- Research (1,892)
- Events (15)
- Multimedia (21)
- Faculty Publications (865)
- 2010
- Chapter
Lessons from Catastrophe Reinsurance
By: Kenneth A. Froot
Of the 20 most costly catastrophes since 1970, more than half have occurred since 2001. Is this an omen of what the 21st century will be? How might we behave in this new, uncertain, and more dangerous environment? Will our actions be rational or irrational? A select...
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- 01 Dec 2003
- News
HIV/AIDS and Business
“It’s making corporations question the boundaries of who and what they are accountable for in their communities.” Barrett presented guidelines for cross-sector partnerships to fight the epidemic at “HIV/AIDS...
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- February 2018 (Revised October 2020)
- Case
The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture
By: Jill Avery, Chekitan S. Dev and Laure Mougeot Stroock
In September 2016, Marriott completed its $13.3 billion acquisition of Starwood Hotels & Resorts, which added 11 brands to its already robust 19 hotel brand portfolio. Tina Edmundson, Marriott's global brand officer, was charged with making sense of the brand portfolio...
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Keywords:
Brand Management;
Brand Architecture;
Brand Portfolio;
Merger;
Hospitality Industry;
Services Marketing;
Branded House;
House Of Brands;
Sub-branding;
Marketing;
Marketing Strategy;
Brands and Branding;
Mergers and Acquisitions;
Consumer Behavior;
Advertising;
Travel Industry;
Accommodations Industry;
Tourism Industry;
United States;
North America;
Europe;
Asia
Avery, Jill, Chekitan S. Dev, and Laure Mougeot Stroock. "The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture." Harvard Business School Case 518-081, February 2018. (Revised October 2020.)
- 26 Jun 2018
- First Look
New Research and Ideas, June 26, 2018
https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=54598 Governance Through Shame and Aspiration: Index Creation and Corporate Behavior By: Chattopadhyay, Akash, Matthew D....
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Dina Gerdeman
- 01 Dec 2022
- News
December 2022 Alumni and Faculty Books and Podcasts
Edited by Margie Kelley Alumni Books Pilgrimage to the Museum: Man’s Search for God Through Art and Time By Stephen Auth (MBA 1985) Sophia Institute Press In Pilgrimage to the Museum, author-curator Stephen Auth takes you on a colorful journey through the history of...
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- 11 Feb 2019
- Blog Post
John Bracaglia, MBA 2020: “I Want to Find the Machine Learning Strategy That Avoids the Pitfalls While Fulfilling the Promise.”
For John Bracaglia, his academic and professional careers have been driven by two themes: “machine learning and behavioral economics,” he says. “The two work together. Machine...
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- 17 May 2019
- News
How Asking Multiple People for Advice Can Backfire
- 27 Feb 2013
- Research & Ideas
Sidetracked: Why Can’t We Stick to the Plan?
Why Our Decisions Get Derailed, and How We Can Stick to the Plan , behavioral scientist and HBS Associate Professor Francesca Gino explores the...
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Keywords:
Re: Francesca Gino
"Behavioral Hazard in Health Insurance"
A fundamental implication of standard moral hazard models is overuse of low-value medical care because copays are lower than costs. In these models, the demand curve alone can be used to make welfare statements, a fact relied on by much empirical work. There is...
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- 26 Feb 2001
- Research & Ideas
David, Goliath, and Disruption
How many of us ever said we wanted to do that?" Schreck asked the room. "I'm sure I didn't wake up one morning saying, 'I just want to write chicken-scratch, slowly, on a Palm.' It's just a horrible behavioral change. But we all...
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by Martha Lagace
- 01 Jun 2001
- News
Platforms and Collaborations
would deliver course materials to MBA students in a coordinated way. Not just spreadsheets but audio and video clips, with an eye toward multimedia cases, would be available online, personalized to each student’s courseload. A key element...
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Stuti Agarwal
Stuti is a PhD student in Consumer Behavior at Harvard Business School. She completed her Bachelors in Economics and Psychology from Boston University in 2019 and went on to complete her MPS in Applied Economics and Management from Cornell University in 2020. She...
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- 27 Aug 2018
- Sharpening Your Skills
Guts, Gall, and Good Luck: What It Takes To Be An Entrepreneur
Turning One Thousand Customers into One Million How Uber, Etsy, and Airbnb climbed from one thousand customers to one million. Skills and Behaviors that View Details
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by Sean Silverthorne
- March 2023
- Article
Learning to Successfully Hire in Online Labor Markets
By: Marios Kokkodis and Sam Ransbotham
Hiring in online labor markets involves considerable uncertainty: which hiring choices are more likely to yield successful outcomes and how do employers adjust their hiring behaviors to make such choices? We argue that employers will initially explore the value of...
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Kokkodis, Marios, and Sam Ransbotham. "Learning to Successfully Hire in Online Labor Markets." Management Science 69, no. 3 (March 2023): 1597–1614.
- 23 Oct 2018
- First Look
New Research and Ideas, October 23, 2018
in self-confidence, assessments of others, and behavior in a cooperative game. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=55101 forthcoming Management Science Effects of a Tournament...
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Dina Gerdeman
- 2008
- Working Paper
From Social Control to Financial Economics: The Linked Ecologies of Economics and Business in Twentieth Century America
By: Marion Fourcade and Rakesh Khurana
As the main producers of managerial elites, business schools represent strategic research sites for understanding the formation of economic practices and representations. This article draws on historical material to analyze the changing place of economics in American...
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- 01 Jun 2009
- News
Crisis and Creativity
fundamental decisions for any business: where to play, how to deliver, and how to win. Where to Play. Entrepreneurs must target downturn needs such as superior value relative to existing players or provide...
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Keywords:
Bhaskar Chakravorti
- 15 Aug 2017
- First Look
First Look at New Research and Ideas, August 15, 2017
about favorable future policy changes. A lab experiment involving monetary bets on the future popularity of politicians and a field experiment involving political donations (N = 660,542) demonstrated that BFF can influence people’s View Details
Keywords:
Sean Silverthorne
- 12 Sep 2017
- First Look
First Look at New Research and Ideas, September 12, 2017
agents optimize. But providing agents with information about the benefits of an action often fails to encourage that action. This paper proposes a far-reaching behavioral explanation: information may make...
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Keywords:
Carmen Nobel