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Show Results For
-
All HBS Web
(1,207)
- People (7)
- News (318)
- Research (588)
- Events (1)
- Multimedia (6)
- Faculty Publications (231)
- January 2015
- Case
The Blonde Salad
By: Anat Keinan, Kristina Maslauskaite, Sandrine Crener and Vincent Dessain
In 2014, Chiara Ferragni, a globe-trotting founder of the world's most popular fashion blog The Blonde Salad, and Riccardo Pozzoli, her co-founder and business partner, had to decide how to best monetize her blog as well as her shoe line called the "Chiara Ferragni...
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Keywords:
Social Media;
Digital Influencers;
Fashion Blogger;
Brand Authenticity;
Digital Marketing;
Brands;
Start-up;
Fashion;
Shoe;
Chiara Ferragni;
Celebrity Endorsement;
Celebrity Management;
Lifestyle Brand;
Digital Brand;
New Brand Development;
Branding;
Instagram;
Online Followers;
Fashion Blog;
Marketing Partnerships;
Brand Portfolio;
Luxury Brand;
Louis Vuitton;
Dior;
Designer Brands;
Authenticity;
Luxury;
Blogs;
Product Positioning;
Commercialization;
Consolidation;
Brands and Branding;
Entrepreneurship;
Business Model;
Fashion Industry;
Apparel and Accessories Industry;
Publishing Industry
Keinan, Anat, Kristina Maslauskaite, Sandrine Crener, and Vincent Dessain. "The Blonde Salad." Harvard Business School Case 515-074, January 2015.
- April 2016 (Revised March 2019)
- Case
Moleskine (A)
By: Ryan Raffaelli, Raffaella Sadun and Kathy Qu
Describes the founding and growth challenges facing Moleskine, an Italian-based consumer products company known for its oilcloth-covered notebooks once used by Ernest Hemingway and Vincent van Gogh. CEO Arrigo Berni and co-founder Maria Sebregondi aim to transform the...
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Keywords:
Creative Industries;
Brand Building;
Digital Innovation;
Digital Services And Strategy;
Process Improvement;
Culture;
Identity Construction;
Innovation;
Growth and Development Strategy;
Leadership;
Organizational Change and Adaptation;
Organizational Culture;
Innovation Strategy;
Consumer Products Industry
Raffaelli, Ryan, Raffaella Sadun, and Kathy Qu. "Moleskine (A)." Harvard Business School Case 716-407, April 2016. (Revised March 2019.)
- 01 Dec 2002
- News
Building a Network for Social Enterprise in Latin America
States with food banks and distribution networks. For its part, H-E-B realized its corporate values of contributing to the communities in which it operates and generated goodwill and brand enhancement in this new market. Other case...
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- April 2013
- Case
Luca de Meo at Volkswagen Group
By: Linda A. Hill and Dana M. Teppert
Luca de Meo, chief marketing officer of Volkswagen Group, reflects on his time leading the marketing department at Volkswagen Passenger Cars brand. In particular, he thinks about the environmental sustainability initiative launched by marketing called "Think Blue" and...
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Keywords:
Marketing;
Sustainability;
Branding;
Leadership;
Change Management;
Environmental Sustainability;
Auto Industry;
Germany
Hill, Linda A., and Dana M. Teppert. "Luca de Meo at Volkswagen Group." Harvard Business School Case 413-124, April 2013.
- 22 Nov 2017
- News
How to Build a Winning Culture on a Losing Team
anymore, and here we talk about why that's been key to his success. READ MORE Morrell: Scott, when you're leading an organization like a sports team, are there are ebbs and flows like there are in the locker room? And by that I mean like does the mood swing in the...
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- January 2015
- Case
Monte-Carlo Weddings
By: Anat Keinan and Sandrine Crener
Monte-Carlo Weddings, established by Frank Damgaard in 2005, is the most respectable and exclusive wedding planning business in the South of France. Frank has organized the largest, most expensive and luxurious weddings in Europe, serving celebrities, CEOs, and other...
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Keywords:
Luxury Brand;
Luxury Service;
Luxury Consumers;
Exceeding Consumer Expectations;
Wedding Planner;
Destination Wedding;
Event Planner;
Event Management;
Entrepreneurship;
Growth Strategy;
Monaco;
Monte-Carlo;
Brand Building;
Reputation Management;
Word Of Mouth;
Customer Satisfaction;
Client Acquisition;
Diversification;
Wealth;
Marketing Strategy;
Business Growth and Maturation;
Service Delivery;
Luxury;
Brands and Branding;
Growth and Development Strategy;
Service Industry;
France
Keinan, Anat, and Sandrine Crener. "Monte-Carlo Weddings." Harvard Business School Case 515-071, January 2015.
- March 2017 (Revised May 2019)
- Case
Marketing Transformation at Mastercard
By: Sunil Gupta, Srinivas K. Reddy and David Lane
Since 2013, Mastercard CMO M.V. Rajamannar (Raja) had transformed the firm's marketing by using unique experiences, digital technology, and social media to intensify linkages not only with cardholders, but also with Mastercard's direct bank and merchant stakeholders....
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Keywords:
Mastercard;
Financial Services;
Ingredient Brand;
B2B2C;
Experiential Marketing;
Digital Marketing;
ROI;
Marketing;
Customer Focus and Relationships;
Business and Stakeholder Relations;
Brands and Branding;
Internet and the Web;
Investment Return;
Financial Services Industry
Gupta, Sunil, Srinivas K. Reddy, and David Lane. "Marketing Transformation at Mastercard." Harvard Business School Case 517-040, March 2017. (Revised May 2019.)
- February 2022 (Revised May 2022)
- Case
Buddy Valastro: Cake Boss
By: Boris Groysberg, Evan M.S. Hecht and Katherine Connolly Baden
Buddy Valastro, celebrity baker and business owner, inherited his father’s bakery—Carlo’s Bake Shop of Hoboken, New Jersey—at the age of seventeen. He had willed the shop to survive and gone on to fame through his television show, “Cake Boss”—the name most people now...
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Keywords:
Bakery;
Entrepreneur;
Scalability;
Digital;
Systems;
Process Improvement;
Team Effectiveness;
Team Building;
COVID-19 Pandemic;
Food;
Entrepreneurship;
Family Business;
Crisis Management;
Change Management;
Leadership;
Creativity;
Operations;
Groups and Teams;
Brands and Branding;
Food and Beverage Industry;
United States
Groysberg, Boris, Evan M.S. Hecht, and Katherine Connolly Baden. "Buddy Valastro: Cake Boss." Harvard Business School Case 422-060, February 2022. (Revised May 2022.)
- February 2006
- Case
Bumble and bumble: Building a Successful Business in Beauty and Fashion
By: Nancy F. Koehn and Erica Helms
Explores the creation and subsequent rise of Bumble and bumble, a trend-setting hair-care company. Analyzes the vision and achievements of the founding entrepreneur, Michael Gordon, and charts the evolution of the company within the $230 billion global beauty industry....
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Keywords:
Corporate Entrepreneurship;
Brands and Branding;
Mergers and Acquisitions;
Business Strategy;
Financial Condition;
Business Growth and Maturation;
Success;
Distribution;
Beauty and Cosmetics Industry;
Fashion Industry
Koehn, Nancy F., and Erica Helms. "Bumble and bumble: Building a Successful Business in Beauty and Fashion." Harvard Business School Case 806-084, February 2006.
- May 2016 (Revised November 2018)
- Supplement
Moleskine (B)
By: Ryan Raffaelli, Raffaella Sadun and Kathy Qu
This case discusses the decisions and outcomes of CEO Arrigo Berni and founder Maria Sebregondi that the Moleskine (A) case laid out.
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Keywords:
Creative Industries;
Brand Building;
Digital Innovation;
Digital Services And Strategy;
Process Improvement;
Organization Change And Adaptation;
Culture;
Identity Construction;
Growth and Development Strategy;
Leadership;
Organizational Change and Adaptation;
Technological Innovation;
Creativity;
Brands and Branding;
Consumer Products Industry
Raffaelli, Ryan, Raffaella Sadun, and Kathy Qu. "Moleskine (B)." Harvard Business School Supplement 716-464, May 2016. (Revised November 2018.)
- 02 Dec 2014
- Blog Post
Building a Consumer-Centric Strategy: Highlights from the Marketing & CPG Club’s Conference
for female athletes around the world. Students learned how marketers are dealing with shrinking budgets and measuring the ROI of their marketing mix on the panel “A Marketer’s Reality: Building Brands on a...
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- March 2020 (Revised May 2020)
- Case
Redefining Mogul
By: George Serafeim, Ethan Rouen and Sarah Gazzaniga
Tiffany Pham taught herself to code and created a technology platform, Mogul, with the goal of providing girls and women around the world with information and opportunities. After several years Mogul had reached more than 146 million women around the world and had...
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Keywords:
Women;
Inclusion;
Technology;
Branding;
Social Impact;
Entrepreneurship;
Internet and the Web;
Information;
Knowledge Dissemination;
Gender;
Diversity;
Brands and Branding;
Expansion;
Strategy;
Media;
Personal Development and Career;
Technology Industry;
Media and Broadcasting Industry;
United States
Serafeim, George, Ethan Rouen, and Sarah Gazzaniga. "Redefining Mogul." Harvard Business School Case 120-043, March 2020. (Revised May 2020.)
- January 2015 (Revised October 2018)
- Case
Nasty Gals Do It Better
By: David Collis, Diane Chang, Matthew Shaffer and Ashley Hartman
In 2006, Sophia Amoruso started Nasty Gal, an eBay boutique selling vintage clothes. With a strong sense of style and personality, Amoruso poured herself into building the brand and developing relationships with her customers—typically the slightly edgy 18–24 year old....
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Keywords:
Business Growth;
Brand Management;
Online Retail;
Clothing;
Apparel;
Expansion;
Growth and Development Strategy;
Brands and Branding;
Management;
Marketing Strategy;
Strategic Planning;
Social Media;
E-commerce;
Digital Marketing;
Retail Industry;
Apparel and Accessories Industry;
United States
Collis, David, Diane Chang, Matthew Shaffer, and Ashley Hartman. "Nasty Gals Do It Better." Harvard Business School Case 715-412, January 2015. (Revised October 2018.)
- August 2017 (Revised December 2018)
- Case
Tamarin App: Natural Language Processing
By: Srikant M. Datar and Caitlin N. Bowler
In this case, students explore the challenges of using sentiment analysis to monitor and understand public perception around a software application, Tamarin SEO App. Technical topics include building a filtering classifier using naive Bayes and sentiment analysis This...
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Keywords:
Data Science;
Branding;
Data Analytics;
Analytics and Data Science;
Brands and Branding;
Analysis;
Perception;
Planning
Datar, Srikant M., and Caitlin N. Bowler. "Tamarin App: Natural Language Processing." Harvard Business School Case 118-015, August 2017. (Revised December 2018.)
- 24 Apr 2023
- HBS Case
What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks
some cases, such an approach is challenging in the cannabis industry due to advertising regulations. Does the brand have the stamina, resilience, and available capital to last in an evolving market? The fractured nature of the cannabis...
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- 12 Feb 2021
- News
How Dunkin’ Donuts Took Over the World
with the management team at the time, to scale back all of those businesses, focus on the diamond in the rough that we had within our midst, the Dunkin’ Donuts business, polish that up, standardize the format, standardize the menu, the configuration, pricing, focus on...
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Keywords:
brands;
leadership;
management;
strategy;
operations;
career;
Food and Beverage Stores;
Retail Trade
- January 2016
- Case
Sentient Jet: The Uber of Private Jets
By: Anat Keinan and Sandrine Crener
Founded in 1999 in the Boston area, Sentient Jet had become a leading private aviation company in the United States. Its success was built on the introduction of a groundbreaking membership program that offered business travelers the flexibility and convenience of...
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Keywords:
Private Jets;
Private Aviation;
Luxury;
Luxury Service;
Uber;
Branding;
Growth Strategy;
Client Acquisition;
Innovative Business Model;
Disruptive Innovation;
Collaborative Consumption;
Disruption;
Disruptive Business Model;
Travel;
Reputation Management;
Sharing Economy;
Word Of Mouth;
Customer Engagement;
Aircraft;
Membership Programs;
Loyalty Program;
Brand Positioning;
Brand Building;
Brand Differentiation;
Customer Service;
Exceeding Consumer Expectations;
2-way Business Model;
Marketing Partnerships;
Netjet;
Air Transportation;
Entrepreneurship;
Growth and Development Strategy;
Air Transportation Industry
Keinan, Anat, and Sandrine Crener. "Sentient Jet: The Uber of Private Jets." Harvard Business School Case 516-066, January 2016.
- 25 Aug 2022
- News
Action Plan: Fired Up
“We’re not a brand; we’re a community,” says Traeger Grills President and CEO Jeremy Andrus (MBA 2002). At his Salt Lake City–based barbecue equipment company, and throughout his career, Andrus has made developing company culture an entrepreneurial priority....
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- March 2004 (Revised January 2008)
- Case
Samsung Electronics Company: Global Marketing Operations
By: John A. Quelch
Samsung's global marketing director is assessing how to build the global brand reputation of the company further and upgrade the company's worldwide brand image. To show how to build a global brand.
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Quelch, John A., and Anna Harrington. "Samsung Electronics Company: Global Marketing Operations." Harvard Business School Case 504-051, March 2004. (Revised January 2008.)
- August 2021 (Revised February 2024)
- Case
Perfect Diary (完美日记)
By: Shunyuan Zhang and Sunil Gupta
Jinfeng (David) Huang founded Yatsen Holding Limited in 2016 and launched the first direct-to-consumer (DTC) cosmetic brand, Perfect Diary, in 2017. Perfect Diary used social influencers or key opinion leaders (KOL) to successfully build brand awareness and to grow...
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Keywords:
Direct-to-consumer;
Social Influencers;
Marketing;
Digital Marketing;
Competitive Strategy;
Brands and Branding;
Expansion;
Beauty and Cosmetics Industry;
Asia
Zhang, Shunyuan, and Sunil Gupta. "Perfect Diary (完美日记)." Harvard Business School Case 522-030, August 2021. (Revised February 2024.)