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All HBS Web
(928)
- People (2)
- News (280)
- Research (481)
- Multimedia (1)
- Faculty Publications (210)
Show Results For
-
All HBS Web
(928)
- People (2)
- News (280)
- Research (481)
- Multimedia (1)
- Faculty Publications (210)
- 13 Nov 2013
- Research & Ideas
Should Men’s Products Fear a Woman’s Touch?
- 14 Oct 2022
- News
Baker Library Update: Q+A with Executive Director Ken Peterson
- October 2015
- Teaching Plan
The Coca-Cola Company's Case for Creative Transformation
- 08 Jul 2019
- Research & Ideas
Are Paywalls Saving Newspapers?
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
- March 2020
- Technical Note
Influencer Marketing
Stephen A. Greyser
Stephen A. Greyser is Richard P. Chapman Professor (Marketing/Communications) Emeritus, of the Harvard Business School, specializes in brand marketing, advertising, corporate communications, the business of sports, and nonprofit management. A... View Details
- July 2021 (Revised February 2022)
- Case
Mary Kay Inc.: Enriching Women's Lives while Embracing Change
- December 2014 (Revised July 2016)
- Case
HEINEKEN—Brewing a Better World
- 17 Jun 2011
- HBS Case
KFC’s Explosive Growth in China
- November 2019
- Case
Chief: Role for Carolyn Childers
- May 2022
- Case
Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign
- November 2019 (Revised April 2020)
- Case
Purple Innovation, Inc.: The Online to Offline Marketing Challenge
Anita Elberse
Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School.
Professor Elberse develops and teaches an MBA course covering the "Businesses of Entertainment, Media, and Sports," which ranks among the most sought-after... View Details
- June 2014
- Case
Going Social: Durex in China
- Career Coach
Nicola Pugliese
Michael S. Kaufman
A Senior Lecturer at the Harvard Business School, Michael co-developed and teaches a second year MBA course, “Challenges and Opportunities in the Restaurant Industry.”
A founder and partner of Positive Strategy LLC, a management/strategy consulting... View Details
- 28 Nov 2007
- Research & Ideas
B2B Branding: Does it Work?
- March–April 2017
- Article
What's the Value of a Like?: Social Media Endorsements Don't Work the Way You Might Think
- March 2024 (Revised April 2024)
- Case