Show Results For
-
All HBS Web
(949)
- People (4)
- News (183)
- Research (630)
- Events (1)
- Multimedia (3)
- Faculty Publications (292)
Show Results For
-
All HBS Web
(949)
- People (4)
- News (183)
- Research (630)
- Events (1)
- Multimedia (3)
- Faculty Publications (292)
Customer Supercharging in Experience-Centric Channels
We conjecture that for online retailers, experience-centric offline store formats do not simply expand market coverage, but rather, serve to significantly amplify future positive customer behaviors, both online and offline. We term this phenomenon “supercharging”... View Details
- February 2022 (Revised September 2022)
- Case
InstaDeep: AI Innovation Born in Africa (A)
- 09 Nov 2010
- First Look
First Look: November 9, 2010
Chester A. Huber
Chet Huber is a Senior Lecturer, having joined the General Management unit in July, 2011. He teaches Building and Sustaining a Successful Enterprise in the second year elective curriculum.
Prior to joining the Harvard Business School, Chet spent 37 years at... View Details
David E. Bell
David E. Bell is a Baker Foundation Professor at HBS. He has taught marketing many times in the MBA program including as course head.
During his career at HBS, David has taught a variety of other courses to both MBAs and executives, including risk... View Details
- 27 Feb 2007
- First Look
First Look: February 27, 2007
- October 2023
- Article
Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior
- November 2000 (Revised October 2005)
- Case
TiVo
- March 2008
- Case
Patel Food and Chemicals Private Limited (A)
- October 2016 (Revised April 2018)
- Case
DataXu: Selling Ad Tech
- 01 May 2008
- Research & Ideas
The Marketing Challenges of the China Olympics
- October 2011 (Revised March 2015)
- Case
Dongfeng Passenger Vehicle Company: Marketing Challenges for the Underprivileged Latecomer
- June 2012
- Article
The Economic Value of Celebrity Endorsements
Canary Categories—Journal of Marketing Research
Typically, past spending in a category is a positive indicator of future purchasing. In this we show that there exist categories (which we name "canary categories") in which the reverse is true -
When customers purchase...
View Details
- 10 Feb 2015
- First Look
First Look: February 10
- November 2007 (Revised April 2008)
- Case
Russian Standard
- 10 Sep 2008
- Research & Ideas
Long-Tail Economics? Give Me Blockbusters!
- 2015
- Other Teaching and Training Material
Competitive Strategies Marketing Reading
This Reading illuminates the dynamics of companies in competition and offers a process for planning and executing marketing... View Details
- July 2018
- Case