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Show Results For
-
All HBS Web
(1,017)
- People (2)
- News (254)
- Research (630)
- Multimedia (1)
- Faculty Publications (244)
- December 2017 (Revised January 2022)
- Supplement
Bega Cheese: Bidding to Bring Vegemite Back Home
By: Benjamin C. Esty and Lauren G. Pickle
In January 2017, the leadership team of Bega Cheese—the Australian dairy company—was considering a bid for Mondelēz International’s Australia and New Zealand (ANZ) grocery business which included several leading consumer brands including Vegemite, the iconic Australian...
View Details
Keywords:
Mergers & Acquisitions;
Value Drivers;
Discounted Cash Flow (DCF);
Dairy Industry;
Corporate Scope;
Consumer Goods;
Iconic Brands;
Bidding Strategy;
Cross Border;
Financing;
Mergers and Acquisitions;
Valuation;
Value Creation;
Business Divisions;
Capital Structure;
Food;
Bids and Bidding;
Diversification;
Brands and Branding;
Corporate Finance;
Consumer Products Industry;
Food and Beverage Industry;
Australia;
United States
- December 2017 (Revised February 2021)
- Case
Bega Cheese: Bidding to Bring Vegemite Back Home
By: Benjamin C. Esty and Lauren G. Pickle
In January 2017, the leadership team of Bega Cheese—the Australian dairy company—was considering a bid for Mondelēz International’s Australia and New Zealand (ANZ) grocery business, which included several leading consumer brands such as Vegemite, the iconic Australian...
View Details
Keywords:
Mergers & Acquisitions;
Value Drivers;
Discounted Cash Flow (DCF);
Dairy Industry;
Corporate Scope;
Consumer Goods;
Iconic Brands;
Bidding Strategy;
Cross Border;
Financing;
Mergers and Acquisitions;
Valuation;
Value Creation;
Diversification;
Business Divisions;
Corporate Finance;
Capital Structure;
Food;
Bids and Bidding;
Consumer Products Industry;
Food and Beverage Industry;
Australia;
United States
Esty, Benjamin C., and Lauren G. Pickle. "Bega Cheese: Bidding to Bring Vegemite Back Home." Harvard Business School Case 218-001, December 2017. (Revised February 2021.)
- March 2020
- Teaching Note
onefinestay: Building a Luxury Experience in the Sharing Economy
By: Jill Avery and Anat Keinan
onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the...
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Keywords:
Two-sided Marketplace;
Two-sided Market;
Hospitality Industry;
Hotels;
Luxury Brand;
Sharing Economy;
Startup;
Scaling;
Growth;
Customer Segmentation;
Brand Positioning;
Marketing;
Marketing Strategy;
Brands and Branding;
Luxury;
Entrepreneurship;
Business Startups;
Business Model;
Venture Capital;
Customers;
Segmentation;
Growth and Development Strategy;
Travel Industry;
Tourism Industry;
Accommodations Industry;
United Kingdom;
London;
Europe
- January 2015 (Revised October 2016)
- Case
onefinestay: Building a Luxury Experience in the Sharing Economy
By: Jill Avery, Anat Keinan and Liz Kind
onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the...
View Details
Keywords:
Luxury Goods;
Brand Building;
Brand Management;
Hospitality;
Hotels;
Digital Marketing;
Brand Positioning;
Luxury Service;
Airbnb;
Sharing Economy;
Collaborative Consumption;
Disruptive Business Model;
Travel;
Alternatives To Hotel;
Branding;
Customer Service;
Exceeding Consumer Expectations;
Client Acquisition;
Reputation Management;
Word Of Mouth;
2-way Business Model;
Marketing;
Marketing Strategy;
Brands and Branding;
Luxury;
Disruption;
Business Model;
Entrepreneurship;
E-commerce;
Accommodations Industry;
Tourism Industry;
Travel Industry;
United Kingdom
Avery, Jill, Anat Keinan, and Liz Kind. "onefinestay: Building a Luxury Experience in the Sharing Economy." Harvard Business School Case 515-072, January 2015. (Revised October 2016.)
- May 2014
- Case
Goldman Sachs: Anchoring Standards After the Financial Crisis
By: Rajiv Lal and Lisa Mazzanti
Goldman Sachs, a longtime venerable financial institution headquartered in New York City, had a partnership culture that was known to value its clients. But when the financial crisis hit in 2008 and Goldman Sachs emerged relatively unscathed, its public image took a...
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Keywords:
Brand Management;
Public Image;
Corporate Accountability;
Reputation;
Standards;
Financial Crisis;
Brands and Branding;
Banking Industry;
Financial Services Industry
Lal, Rajiv, and Lisa Mazzanti. "Goldman Sachs: Anchoring Standards After the Financial Crisis." Harvard Business School Case 514-020, May 2014.
- December 2017
- Supplement
Bega Cheese: Bidding to Bring Vegemite Back Home
By: Benjamin C. Esty and Lauren G. Pickle
In January 2017, the leadership team of Bega Cheese—the Australian dairy company—was considering a bid for Mondelēz International’s Australia and New Zealand (ANZ) grocery business which included several leading consumer brands (Vegemite—the iconic Australian spread,...
View Details
Keywords:
Mergers & Acquisitions;
Value Drivers;
Discounted Cash Flow (DCF);
Dairy Industry;
Corporate Scope;
Diversification;
Consumer Goods;
Iconic Brands;
Australia;
Corporate Finance;
Bidding Strategy;
Cross Border;
Mergers and Acquisitions;
Valuation;
Value Creation;
Business Divisions;
Capital Structure;
Food;
Bids and Bidding;
Retail Industry;
Consumer Products Industry;
Food and Beverage Industry;
Australia;
United States
- September 2023
- Case
The Meteoric Rise of Skims
Since its founding in 2019 by Kim Kardashian and Jens Grede, Skims, a solutions-oriented brand creating the next generation of underwear, loungewear, and shapewear with an eye toward body-type and skin-tone inclusivity, has experienced a meteoric rise. Kardashian, who...
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Keywords:
Brand;
Branding;
Direct-to-consumer;
DTC;
Influencers;
Influencer Marketing;
Fashion;
Growth;
Direct Marketing;
Influence;
Reputation;
Social Inference;
Consumer Goods;
Consumer Products;
Female Entrepreneur;
Female Protagonist;
Entrepreneurship And Strategy;
Brand & Product Management;
Competitive Advantage;
Online Followers;
Retail;
Retail Formats;
Retailing;
Online Retail;
Celebrities;
Celebrity;
Celebrity Endorsement;
Go To Market Strategy;
Apparel;
Startup Marketing;
Startups;
Social Influencers;
Brands and Branding;
Growth and Development Strategy;
Growth Management;
Distribution Channels;
Digital Marketing;
Advertising;
Power and Influence;
Social Media;
Fashion Industry;
Apparel and Accessories Industry;
Consumer Products Industry;
United States
Israeli, Ayelet, Jill Avery, and Leonard A. Schlesinger. "The Meteoric Rise of Skims." Harvard Business School Case 524-023, September 2023.
- December 2017 (Revised January 2018)
- Teaching Note
Bega Cheese: Bidding to Bring Vegemite Back Home
By: Benjamin C. Esty, Lauren G. Pickle and Greg Saldutte
In January 2017, the leadership team of Bega Cheese—the Australian dairy company—was considering a bid for Mondelēz International’s Australia and New Zealand (ANZ) grocery business which included several leading consumer brands such as Vegemite, the iconic Australian...
View Details
Keywords:
Mergers & Acquisitions;
Value Drivers;
Discounted Cash Flow (DCF);
Dairy Industry;
Corporate Scope;
Diversification;
Consumer Goods;
Iconic Brands;
Australia;
Corporate Finance;
Bidding Strategy;
Cross Border;
Financing;
Mergers and Acquisitions;
Valuation;
Value Creation;
Business Divisions;
Capital Structure;
Food;
Bids and Bidding;
Consumer Products Industry;
Food and Beverage Industry;
Australia;
United States
Ivashina, Victoria, Alexey Tuzikov, and Abhijit Tagade. "Valuation Techniques in Private Equity: LBO Model." Harvard Business School Background Note 218-106, June 2018.
- February 2021 (Revised July 2022)
- Case
Sarah Breedlove: Changing the World
By: Robert Simons and Max Saffer
This case describes the rise of Sarah Breedlove, who later called herself Madam C.J. Walker, from the cotton fields of Louisiana to the head of a successful, nationwide beauty company providing opportunity and hair care products to Black women. The case describes how...
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Keywords:
Brands;
African-american Entrepreneurs;
Entrepreneurship;
Values and Beliefs;
Personal Characteristics;
Success;
Work-Life Balance;
Business Startups;
Brands and Branding;
Marketing;
Personal Development and Career;
Beauty and Cosmetics Industry;
United States
Simons, Robert, and Max Saffer. "Sarah Breedlove: Changing the World." Harvard Business School Case 121-060, February 2021. (Revised July 2022.)
- February 2017
- Supplement
The De Beers Group: Exploring the Diamond Reselling Opportunity
By: Benjamin C. Esty, Daniel P. Gross and Lauren G. Pickle
In September 2014, Tom Montgomery (SVP of strategic initiatives at the De Beers Group) and his team launched a pilot program in the United States to explore the $1 billion diamond market for pre-owned (recycled) diamonds. According to Montgomery, the motivation for the...
View Details
Keywords:
Diamonds;
Go-to-market Strategy;
Secondary Market;
Willingness To Pay;
Pilot Program;
Strategy Development;
Strategy Execution;
Scope;
Marketing;
Advertising;
Branding;
Customer Value;
Pawn Shops;
Jewelry;
Supply And Demand;
Corporate Strategy;
Business Strategy;
Vertical Integration;
Advertising Campaigns;
Value Creation;
Retail Industry;
Consumer Products Industry;
Advertising Industry;
Mining Industry;
United States;
United Kingdom;
Africa;
Botswana;
South Africa;
Namibia
- August 2018 (Revised February 2023)
- Case
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Jill Avery and Ayelet Israeli
As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating...
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Keywords:
DTC;
Direct To Consumer Marketing;
Health Care;
Mobile;
Attribution;
Experimentation;
Experiments;
Churn/retention;
Customer Lifetime Value;
Internet Marketing;
Big Data;
Analytics;
A/B Testing;
CRM;
Advertising;
Marketing;
Marketing Channels;
Marketing Strategy;
Media;
Brands and Branding;
Marketing Communications;
Digital Marketing;
Consumer Behavior;
Acquisition;
Growth and Development Strategy;
Customer Focus and Relationships;
Social Media;
E-commerce;
Analytics and Data Science;
Health Industry;
Consumer Products Industry;
United States;
North America;
Europe
Avery, Jill, and Ayelet Israeli. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Case 519-011, August 2018. (Revised February 2023.)
- January 2019 (Revised February 2024)
- Teaching Note
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Ayelet Israeli
Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a...
View Details
Keywords:
DTC;
Direct To Consumer Marketing;
Health Care;
Mobile;
Attribution;
Experimentation;
Experiments;
Churn/retention;
Customer Lifetime Value;
Internet Marketing;
Big Data;
Analytics;
A/B Testing;
CRM;
Advertising;
Marketing;
Marketing Channels;
Marketing Strategy;
Media;
Brands and Branding;
Marketing Communications;
Digital Marketing;
Acquisition;
Growth and Development Strategy;
Customer Focus and Relationships;
Consumer Behavior;
Social Media;
E-commerce
- April 2019
- Case
Afterpay U.S.: The Omnichannel Dilemma
By: Antonio Moreno, Donald Ngwe and George Gonzalez
In 2018, Nick Molnar, the founder of the Australia-based online payment service Afterpay began its expansion to the U.S. market. The service had gained a loyal following in Australia by enabling customers to pay for online purchases through four interest-free...
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Keywords:
Omnichannel Retail;
Multi-sided Platforms;
Value Creation;
Business Model Innovation;
Fintech;
Digital Marketing;
Disruptive Innovation;
Business Startups;
Business Growth and Maturation;
Business Model;
Business Organization;
For-Profit Firms;
Change Management;
Customer Value and Value Chain;
Customer Relationship Management;
Customer Satisfaction;
Financing and Loans;
Microfinance;
Global Strategy;
Marketing Channels;
Brands and Branding;
Marketing Strategy;
Market Entry and Exit;
Digital Platforms;
Product Development;
Supply Chain Management;
Business and Stakeholder Relations;
Networks;
Network Effects;
Internet and the Web;
Financial Services Industry;
Retail Industry;
Technology Industry;
United States;
Australia
Moreno, Antonio, Donald Ngwe, and George Gonzalez. "Afterpay U.S.: The Omnichannel Dilemma." Harvard Business School Case 519-086, April 2019.
- June 2017
- Teaching Note
The De Beers Group: Exploring the Diamond Reselling Opportunity
By: Benjamin C. Esty, Daniel P. Gross and Lauren G. Pickle
In September 2014, Tom Montgomery (SVP of strategic initiatives at the De Beers Group) and his team launched a pilot program in the United States to explore $1 billion diamond market for pre-owned (recycled) diamonds. According to Montgomery, the motivation for the...
View Details
Keywords:
Diamonds;
Go-to-market Strategy;
Secondary Market;
Willingness To Pay;
Pilot Program;
Strategy Development;
Strategy Execution;
Scope;
Marketing;
Advertising;
Branding;
Customer Value;
Pawn Shops;
Jewelry;
Supply And Demand;
Corporate Strategy;
Business Strategy;
Vertical Integration;
Advertising Campaigns;
Value Creation;
Retail Industry;
Consumer Products Industry;
Advertising Industry;
Mining Industry;
United States;
United Kingdom;
Africa;
Botswana;
South Africa;
Namibia
- February 2017 (Revised May 2022)
- Case
The De Beers Group: Exploring the Diamond Reselling Opportunity
By: Benjamin C. Esty, Daniel P. Gross and Lauren G. Pickle
In September 2014, Tom Montgomery (SVP of strategic initiatives at the De Beers Group) and his team launched a pilot program in the United States to explore the $1 billion diamond market for pre-owned (recycled) diamonds. According to Montgomery, the motivation for the...
View Details
Keywords:
Diamonds;
Go-to-market Strategy;
Secondary Market;
Willingness To Pay;
Pilot Program;
Strategy Development;
Strategy Execution;
Scope;
Marketing;
Advertising;
Branding;
Customer Value;
Pawn Shops;
Jewelry;
Supply And Demand;
Corporate Strategy;
Business Strategy;
Vertical Integration;
Advertising Campaigns;
Value Creation;
Retail Industry;
Consumer Products Industry;
Advertising Industry;
Mining Industry;
United States;
United Kingdom;
Africa;
Botswana;
South Africa;
Namibia
Esty, Benjamin C., Daniel P. Gross, and Lauren G. Pickle. "The De Beers Group: Exploring the Diamond Reselling Opportunity." Harvard Business School Case 717-430, February 2017. (Revised May 2022.)
- Teaching Interest
Overview
The Business of Aesthetics is a new course for second-year students who are considering careers in sectors and companies whose long-term financial value is built on their ability to deliver aesthetic value. Such companies are rewarded not only for eliciting a high...
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- June 2016
- Teaching Note
Filene's Basement: Inside a Fired Customer's Relationship
By: Jill Avery and Susan Fournier
How, in a business climate in which building relationships with customers has dominated both managerial thought and marketing budgets, could Filene's Basement have fired a loyal customer, one who was formally and informally recognized as a best customer? This case...
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- October 2016 (Revised November 2016)
- Case
DO & CO: Gourmet Entertainment
By: Juan Alcácer and Esel Çekin
This case is about a global catering, restaurant, and hospitality company, DO & CO, growing geographically with its existing businesses while also adding new brands to its portfolio. The company had $1 billion in revenues in 2015 from its three divisions: airline...
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Keywords:
Strategy;
International Expansion;
Operational Constraints;
Three-dimensional Growth;
Value-added Approach;
Brand Acquisition;
Airline Catering;
Airline Industry;
Event Catering;
Hospitality;
Profitable Growth;
Team Management;
Competition;
Talent and Talent Management;
Corporate Strategy;
Operations;
Brands and Branding;
Value Creation;
Globalized Firms and Management;
Expansion;
Acquisition;
Growth and Development Strategy;
Food and Beverage Industry;
Air Transportation Industry;
Service Industry
Alcácer, Juan, and Esel Çekin. "DO & CO: Gourmet Entertainment." Harvard Business School Case 717-416, October 2016. (Revised November 2016.)
- November 2018 (Revised April 2019)
- Case
Zespri Grows
By: David E. Bell and Natalie Kindred
Controlling about a third of global kiwifruit exports by volume and nearly half by value in 2018, Zespri was a grower-owned “corporatized cooperative” with the exclusive right to export New Zealand-grown kiwifruit (except to Australia). Zespri did not grow fruit but...
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Keywords:
Agribusiness;
Kiwi;
Kiwifruit;
Agriculture;
Global Supply Chain;
Branding;
Produce;
Coordinated Industry Structure;
Industry Coordination;
Countercyclical Supply;
New Product Development;
Product Strategy;
Differentiation;
Food;
Quality;
Trade;
Brands and Branding;
Marketing;
Strategy;
Global Strategy;
Change Management;
Organizational Change and Adaptation;
Globalization;
Globalized Firms and Management;
Competitive Strategy;
Resource Allocation;
Product Development;
Agriculture and Agribusiness Industry;
Consumer Products Industry;
Food and Beverage Industry;
New Zealand
Bell, David E., and Natalie Kindred. "Zespri Grows." Harvard Business School Case 519-047, November 2018. (Revised April 2019.)
- Teaching Interest
Overview
By: Jill J. Avery
Creating Brand Value (MBA elective course)
Overview:
In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details
Overview:
In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details