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- Faculty Publications (23)
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- All HBS Web (199)
- Faculty Publications (23)
- 01 Aug 2017
- First Look
First Look at New Research and Ideas, August 1
Brand (in)fidelity: When Flirting with the Competition Strengthens Brand Relationships By: Consiglio, I., D. Kupor, F. Gino, and M.I. Norton Abstract—We document the existence and consequences of View Details
Keywords:
Sean Silverthorne
- July 2012
- Case
Droga5: Launching Jay-Z's Decoded
By: Anita Elberse and Kwame Owusu-Kesse
In 2010, David Droga and Andrew Essex, co-founders of advertising agency Droga5, hope to convince both John Meneilly, manager of hip-hop star Shawn Carter—better known as Jay-Z—and a partner in Carter's company Roc Nation and Yusuf Mehdi, senior vice president of...
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Keywords:
Advertising;
Advertising Campaigns;
Marketing;
Brands and Branding;
Entertainment;
Advertising Industry;
Entertainment and Recreation Industry
Elberse, Anita, and Kwame Owusu-Kesse. "Droga5: Launching Jay-Z's Decoded." Harvard Business School Case 513-032, July 2012.
- 15 Nov 2016
- First Look
November 15, 2016
Case 517-021 Brand Portfolio Strategy and Brand Architecture While companies choose to brand their products and services in many different ways, there are some central tenets...
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Sean Silverthorne
John A. Deighton
John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details
- 20 Mar 2007
- First Look
First Look: March 20, 2007
in frequent contact with department stores to help them present her clothing in display and to customers. In the 1980s, after building up her designer brand name, Claiborne expanded her business through licensing arrangements with quality...
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Martha Lagace
- 14 Apr 2015
- First Look
First Look: April 14
collection of innovative research and management insights that build upon the foundations of the first book but takes the study of brand relationships outside of traditional realms by applying new theoretical frameworks and considering...
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Sean Silverthorne
- 08 Apr 2008
- First Look
First Look: April 8, 2008
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=307076 Financing American Housing Construction in the Aftermath of War Harvard Business School Case 708-032 At the start of WWI, the United States faced a significant View Details
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Martha Lagace
- Web
Hiring Organizations
L'Oreal L.E.K. Consulting Larsen Lazard Lean Technologies Leaps by Bayer Learnie AI Lee Equity Partners, LLC LegalOn Technologies LesserEvil Brand Snack Co. Levi Strauss & Co. LEXEO Therapeutics LFM Capital Lightbank Lightbridge Academy...
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- 13 Jan 2003
- Research & Ideas
The Subconscious Mind of the Consumer (And How To Reach It)
customers themselves are not aware? Zaltman: There are several helpful approaches. One is to double check stated beliefs with actual behavior. For example, many consumers report handling competing brands and comparing prices at the point...
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by Manda Mahoney
- 21 Oct 2014
- First Look
First Look: October 21
sustainability solutions to a range of client organizations. Megaprojects are finite-duration initiatives involving multiple diverse entities in the design and delivery of a large-scale development, such as a brand new ecologically...
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Sean Silverthorne
- 01 Jun 2023
- HBS Case
A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?
Jordan brand and served as president of the Portland Trail Blazers NBA team? Probably not, says HBS Professor Francesca Gino, who coauthored the case with HBS Senior Lecturer Hise Gibson and HBS Professor Frances X. Frei, as well as...
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- Web
Placement - Doctoral
Macroeconomics Advisors: Xavier Gabaix, Matteo Maggiori, and Ludwig Straub Gregor Schubert Business Economics, 2021 Placement: University of California-Los Angeles, Anderson School of Management Dissertation: Essays in Housing and...
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- 26 Apr 2024
- HBS Case
Deion Sanders' Prime Lessons for Leading a Team to Victory
caught the eye of major brands and led to marketing contracts. Ultimately, Sanders would go on to become one of the only athletes in the world to simultaneously play professional football and baseball, winning two Super Bowls in the NFL...
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- Web
General Management - Faculty & Research
established brands to being influencers for established brands to drawing on their influence to create brands themselves. The authors examine what it takes to make celebrity...
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- Web
Named Fellowship Funds - Alumni
Turkey, Işik led several mergers and acquisitions projects throughout Europe and the United States as director of corporate development for Bertelsmann AG. She is the founder of Shaya Turkey, a multibrand retail operation that led the successful launch of more than 20...
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- 23 Jan 2024
- Book
More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World
soon, the way NFTs work is similar to the way that the text on a deed to a house turns a dime-a-dozen sheet of paper into a record of ownership for a potentially quite valuable asset—which of course makes the deed itself valuable, too....
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- 28 Apr 2009
- First Look
First Look: April 28, 2009
purest drinking waters, sold at an ultra-premium price in a sleek cylindrical glass bottle of minimalist design. In the U.S. (the company's primary market), VOSS's high-end brand presence is strongest in on-premise locations—specifically,...
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Martha Lagace
- 04 Apr 2023
- Book
Two Centuries of Business Leaders Who Took a Stand on Social Issues
While shareholders still reign supreme at many companies, a widespread shift toward more responsible business practices is driving more leaders to take a stand on social and environmental issues today, says Harvard Business School Professor Geoffrey Jones. Jones...
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- Web
HBS - The year in Review
with an eye toward identifying and responding to trends. Faculty Total 322 Female 28% Minority 28% Staff Total 1,325 Female 65% Minority 26% More Key Faculty & Staff Metrics Cash House Dedication On April 11, 2022, James I. Cash, the...
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- Web
HBS Alumni Conference: Accelerating Climate Solutions - Alumni
natural resources, most recently as undersecretary of the California Natural Resources Agency (CRNA). Before CNRA, Barranco was chief executive for River LA, deputy chief of staff at the US Department of Housing and Urban Development, and...
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