Filter Results
:
(3,519)
Show Results For
-
All HBS Web
(3,519)
- People (15)
- News (915)
- Research (2,035)
- Events (7)
- Multimedia (60)
- Faculty Publications (1,434)
Show Results For
-
All HBS Web
(3,519)
- People (15)
- News (915)
- Research (2,035)
- Events (7)
- Multimedia (60)
- Faculty Publications (1,434)
- 05 Feb 2014
- Research & Ideas
Can Putin Score Olympic Gold?
Rings'—capital T, capital R—are arguably one of the most recognized brand symbols in the world. By definition, companies want to cobrand with the Olympics, at least when they aren't laden with problems. Big names such as Coca-Cola (an...
View Details
- 30 Sep 2013
- News
IT'S A (RED) BULL MARKET AFTER ALL
- October 2023
- Case
To Fizzle Out or Heat Up? PepsiCo and Coca-Cola’s SodaStream and Costa Coffee Acquisitions
By: David Collis and Haisley Wert
U.S. beverage giants PepsiCo and Coca-Cola shared many similarities by August 2018—both were founded by pharmacists in the 1890s, grew to offer hundreds of drink brands, and championed rival flagship products that drove loyalists into taste-testing wars. That month,...
View Details
Keywords:
Corporate Strategy;
Acquisition;
Diversification;
Expansion;
Brands and Branding;
Food and Beverage Industry
Collis, David, and Haisley Wert. "To Fizzle Out or Heat Up? PepsiCo and Coca-Cola’s SodaStream and Costa Coffee Acquisitions." Harvard Business School Case 724-394, October 2023.
- 31 Jul 2013
- News
Oprah's OWN bounces back with help from Tyler Perry
- 10 Jul 2014
- News
"Companies are Throwing Money at Social Media"
- 01 Sep 2014
- News
Afghanistan’s Hope and Light
employer (1,100 workers) and biggest taxpayer ($500 million and counting). “If we treated the Afghans with respect, it would create a brand loyalty View Details
Keywords:
Julia Hanna
- 12 Mar 2014
- Research & Ideas
Entrepreneurship and Multinationals Drive Globalization
global standard. This was historically contingent on the unique circumstances prevailing at that time, but once the standard was in place, the marketing and branding strategies of firms helped to make it...
View Details
- June 2008 (Revised April 2013)
- Case
Bernd Beetz: Creating the New Coty
By: Geoffrey Jones and David Kiron
Considers the creation of the world's largest fragrance company by Bernd Beetz, appointed chief executive of Coty Inc. in 2001. In 1990 the German consumer goods company Benkiser began acquiring fragrance and cosmetics brands with the intent of developing a beauty...
View Details
Keywords:
Mergers and Acquisitions;
Entrepreneurship;
Globalized Firms and Management;
Growth and Development Strategy;
Corporate Strategy;
Beauty and Cosmetics Industry;
Germany;
United States
Jones, Geoffrey, and David Kiron. "Bernd Beetz: Creating the New Coty." Harvard Business School Case 808-133, June 2008. (Revised April 2013.)
- 09 Sep 2015
- Cold Call Podcast
Cold Calling Stella McCartney
- 22 Feb 2023
- Blog Post
Meet the Disability Advocacy and Affinity Group (DAAG)
VP of Marketing and Events I’m a first-year student at Harvard Business School and my primary focus within DAAG is developing comprehensive branding View Details
- January 2019 (Revised February 2019)
- Supplement
The a2 Milk Company
By: Benjamin C. Esty, Daniel Fisher and Greg Saldutte
The a2 Milk Company (a2MC) became the most valuable company listed on the New Zealand stock exchange in 2018 by capitalizing on a biochemical discovery related to the protein composition of cow's milk. Because many people find the A1 protein difficult to digest, and...
View Details
Keywords:
Judo Economics;
Market Entry;
Innovation;
Barriers To Response;
Industry Attractiveness;
Advantage Horizon;
Sustainability;
First-mover Advantage;
Scope;
Strategy Execution;
Strategic Evolution;
Biochemistry;
Genetics;
Branding;
Commodity;
Milk;
Dairy;
Infant Formula;
Farming;
Porter's Five Forces;
Competitive Advantage;
Corporate Strategy;
Value Creation;
Competition;
Market Entry and Exit;
Disruption;
Innovation and Invention;
Five Forces Framework;
Consumer Products Industry;
New Zealand;
Australia;
China
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
audience mix, as does the element of national pride that comes with victory and the emotional flag-raising ceremony that follows. The brand power of the Olympics is also fueled by business View Details
- September 1997
- Case
Bayer AG (B)
By: John A. Quelch
Bayer's senior executives detail the communications challenge program that resulted from the company's reacquisition of its brand name and trademark cross, which gave Bayer one name worldwide for the first time since World War I.
View Details
Keywords:
Globalized Firms and Management;
War;
Acquisition;
Trademarks;
Brands and Branding;
Communication Strategy;
Biotechnology Industry;
Pharmaceutical Industry;
Germany
Quelch, John A., and Robin Root. "Bayer AG (B)." Harvard Business School Case 598-032, September 1997.
- 28 Oct 2015
- Research & Ideas
A Dedication to Creation: India's Ad Man Ranjan Kapur
class grew with large disposable income, and these foreign brands returned, it pushed the local brands to improve their quality and services....
View Details
- 08 Aug 2019
- News
The story of how you came to buy that car
- July 2003 (Revised October 2018)
- Case
Starbucks: Delivering Customer Service
By: Youngme Moon and John Quelch
Starbucks, the dominant specialty-coffee brand in North America, must respond to recent market research indicating that the company is not meeting customer expectations in terms of service. To increase customer satisfaction, the company is debating a plan that would...
View Details
Keywords:
Customer Focus and Relationships;
Customer Satisfaction;
Profit;
Recruitment;
Marketing Strategy;
Service Operations;
Performance Improvement;
Planning;
Food and Beverage Industry
Moon, Youngme, and John Quelch. "Starbucks: Delivering Customer Service." Harvard Business School Case 504-016, July 2003. (Revised October 2018.)
- May 2002 (Revised May 2003)
- Case
Sa Sa Cosmetics
By: David E. Bell and Iris T. Li
Sa Sa Cosmetics has had spectacular success as a low-price retailer of branded cosmetics. But recently, growth has slackened. What are the causes? This case describes recent strategic initiatives and provides market research data to aid the students in diagnosis.
View Details
Keywords:
Crisis Management;
Management Analysis, Tools, and Techniques;
Brands and Branding;
Marketing Strategy;
Distribution;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry
Bell, David E., and Iris T. Li. "Sa Sa Cosmetics." Harvard Business School Case 502-085, May 2002. (Revised May 2003.)
- 21 Jan 2016
- Blog Post
HBS and the Arts
major talent agency with the launch of a new art division. While consulting on the build out of a platform connecting visual artists to licensing and branding opportunities I was able to hone my strategy...
View Details
- August 2019 (Revised January 2020)
- Case
Essential Explorations at MUJI
By: Tomomichi Amano, Das Narayandas, Naoko Jinjo and Akiko Kanno
Launched as a private brand in 1980 to counter the increasingly brand-conscious consumer in Japan, MUJI offered beautifully designed, fairly priced, no-frills quality goods. The once modest private label brand with 40 products had expanded significantly by 2019 to more...
View Details
Keywords:
Product Portfolio Management;
Brands and Branding;
Product;
Management;
Change Management;
Mission and Purpose;
Retail Industry;
Japan
Amano, Tomomichi, Das Narayandas, Naoko Jinjo, and Akiko Kanno. "Essential Explorations at MUJI." Harvard Business School Case 520-024, August 2019. (Revised January 2020.)
- October 2005 (Revised June 2006)
- Case
The Turnaround of Chris-Craft
By: William A. Sahlman, Geremy Connor, Brian Doherty, Andrew Murphy and Taylor Smith
Describes a set of issues confronting the owners of Chris-Craft, a manufacturer of high-end boats. The company can invest in new monobrand stores, new boat designs, and brand extensions (e.g., apparel). The owners have also recently purchased Indian Head Motorcycle out...
View Details
Keywords:
Entrepreneurship;
Luxury;
Brands and Branding;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
Entertainment and Recreation Industry;
United States
Sahlman, William A., Geremy Connor, Brian Doherty, Andrew Murphy, and Taylor Smith. "The Turnaround of Chris-Craft." Harvard Business School Case 806-071, October 2005. (Revised June 2006.)