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- January 2022
- Article
Pushed into a Crowd: Repositioning Costs, Resources, and Competition in the RTE Cereal Industry
By: Young Hou and Dennis Yao
This paper exploits a natural experiment involving self-regulation in the ready-to-eat (RTE) breakfast cereal industry to evaluate the performance impact of product repositioning. It then examines how a product's brand equity value declines with repositioning distance...
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- 2020
- Working Paper
Pushed into a Crowd: Repositioning Costs, Resources, and Competition in the RTE Cereal Industry
By: Young Hou and Dennis Yao
This paper exploits a natural experiment involving self-regulation in the ready-to-eat (RTE) breakfast cereal industry to evaluate how firms respond to entry in light of changes in competition and to estimate the value of brand equity as products are repositioned....
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- April 2018
- Supplement
Breakfast at the Paramount
By: Ryan W. Buell
The Paramount is a 44-seat diner on Charles Street in the Beacon Hill neighborhood of Boston. A frequent "Best of Boston" award winner, the restaurant is a perennial favorite among locals and tourists, particularly for brunch on the weekends, when lines often stretch...
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- December 2017 (Revised March 2018)
- Case
Kellogg Company/eighteen94 capital
By: David Bell, Damien McLoughlin and Natalie Kindred
With 33,000 employees and revenues of $13 billion in 2016, Kellogg Company was the world’s largest producer of branded packaged cereal and a leader in branded convenience foods. Founded in 1906 and based in Michigan, the company had a proud history of product and...
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Keywords:
CPG;
Consumer Packaged Goods;
Cereal;
Battle Creek;
Michigan;
Breakfast;
Snack;
Agribusiness;
Change Management;
Growth Strategy;
Corporate Venture Capital;
Innovation;
Startup;
Brand;
Brand ＆ Product Management;
Advertising;
Demand and Consumers;
Innovation and Invention;
Venture Capital;
Food;
Brands and Branding;
Marketing;
Agriculture and Agribusiness Industry;
Food and Beverage Industry;
Consumer Products Industry;
United States;
Michigan;
North America
- May 2017 (Revised February 2020)
- Teaching Note
Breakfast at the Paramount
By: Ryan W. Buell
Teaching Note for HBS Nos. 617-011 and 617-702.
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- March 2017
- Case
Breakfast at the Paramount
By: Ryan W. Buell
The Paramount is a 44-seat diner on Charles Street in the Beacon Hill neighborhood of Boston. A frequent "Best of Boston" award winner, the restaurant is a perennial favorite among locals and tourists, particularly for brunch on the weekends, when lines often stretch...
View Details
- August 2016 (Revised January 2020)
- Case
Breakfast at the Paramount
By: Ryan W. Buell
The Paramount is a 44-seat diner on Charles Street in the Beacon Hill neighborhood of Boston. A frequent "Best of Boston" award winner, the restaurant is a perennial favorite among locals and tourists, particularly for brunch on the weekends, when lines often stretch...
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- March 2014
- Teaching Note
Sweet Deal—Industry Self-Regulation of Breakfast Cereal Advertising to Children
By: Dennis Yao
- February 2012 (Revised March 2014)
- Case
Sweet Deal—Industry Self-Regulation of Breakfast Cereal Advertising to Children
By: Felix Oberholzer-Gee, Dennis Yao, Britta Kelley and Lizzie Gomez
In response to growing concern about childhood obesity, in February 2006 the Council of Better Business Bureaus (CBBB) announced an initiative to examine its self-regulatory program on children's advertising. The existing program was a voluntary cross-industry program...
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- March 2011
- Case
United Cereal: Lora Brill's Eurobrand Challenge
By: Christopher A. Bartlett and Carole Carlson
The case, set within the European organization of a giant multinational breakfast foods company, describes a launch decision for a new cereal product. As the case evolves, the decision has major strategic and organizational implications for Lora Brill, European VP. The...
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Keywords:
Subsidiaries;
Market Entry;
Multinational Corporations;
Strategy;
Business Subsidiaries;
Managerial Roles;
Multinational Firms and Management;
Organizational Design;
Organizational Structure;
Marketing Strategy;
Market Entry and Exit;
Product Launch;
Cross-Cultural and Cross-Border Issues;
Retail Industry;
Food and Beverage Industry;
Europe
- December 2005 (Revised April 2011)
- Case
C.W. Post
By: Nitin Nohria, Anthony Mayo and Mark Benson
In 1906, C.W. Post had to move his latest breakfast product--corn flakes--from store shelves into cereal bowls nationwide. Post genuinely believed his corn flakes and other breakfast foods would make people well. Through sampling and other innovative sales and...
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- December 2004 (Revised June 2005)
- Case
Chez Cora
By: David E. Bell, Hal Hogan and Carin-Isabel Knoop
Chez Cora is a chain of breakfast restaurants that successfully expanded from Quebec to Ontario. Is it organized appropriately for more growth? Could the concept work in the United States? If so, how should a migration to the United States be structured? Includes color...
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- December 1999 (Revised June 2002)
- Exercise
Salt Harbor: Confidential Information for Brims
Two-party negotiation involving a bed and breakfast and an incoming coffee chain.
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Keywords:
Negotiation
- December 1999 (Revised June 2002)
- Exercise
Salt Harbor: Confidential Information for Easterly
Two-party negotiation involving a bed and breakfast and an incoming coffee chain.
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- February 1984 (Revised January 1994)
- Teaching Note
Breakfast Foods Corp. (B), Teaching Note
By: David E. Bell
Keywords:
Food and Beverage Industry
- January 1984 (Revised January 1994)
- Teaching Note
Breakfast Foods Corp. (A), Teaching Note
By: David E. Bell
Keywords:
Food and Beverage Industry
- December 1982 (Revised January 1994)
- Case
Breakfast Foods Corp. (B)
By: David E. Bell
Keywords:
Food and Beverage Industry
- February 1982 (Revised April 1994)
- Case
Breakfast Foods Corp. (A)
By: David E. Bell
Keywords:
Food and Beverage Industry
- 1980
- Chapter
Behavioral Measurement of the Relative Importance of Attribute-Related Information Cues: The Case of Cold Breakfast Cereals
By: S. Ash, C. Duhaime and J. Quelch