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- 1980
- Chapter
Behavioral Measurement of the Relative Importance of Attribute-Related Information Cues: The Case of Cold Breakfast Cereals
By: S. Ash, C. Duhaime and J. Quelch
Ash, S., C. Duhaime, and J. Quelch. "Behavioral Measurement of the Relative Importance of Attribute-Related Information Cues: The Case of Cold Breakfast Cereals." In Marketing: Towards Excellence in the Eighties, edited by V. Jones, 263–279. Montreal: Administrative Sciences Association of Canada, 1980.
- 1979
- Chapter
Behavioral Measurement of the Relative Importance of Attribute-Related Information Cues: The Case of Cold Breakfast Cereals
By: John A. Quelch
Quelch, John A. "Behavioral Measurement of the Relative Importance of Attribute-Related Information Cues: The Case of Cold Breakfast Cereals." In Advances in Consumer Research, Volume 6, edited by William L. Wilkie, 263–268. Ann Arbor, MI: Association for Consumer Research, 1979.