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Show Results For
-
All HBS Web
(697)
- News (134)
- Research (477)
- Events (2)
- Multimedia (7)
- Faculty Publications (358)
- 26 Feb 2019
- First Look
New Research and Ideas, February 26, 2019
broadcast and marketing strategy, with special focus on the very lucrative but highly competitive U.S. market. Its CEO Christian Seifert believed that a strong international position was vital to continued success in the global sports and...
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Dina Gerdeman
- 11 Jun 2014
- Research & Ideas
In the Future of Sports Investing, Media Is the Best Bet
Francisco 49ers football team, and Grousbeck, CEO of the Boston Celtics basketball franchise. The fund focuses on sports media content, an industry headed to $60 billion in revenue, according to the Causeway partnership. Higgins says the industry encompasses View Details
- 01 Feb 1998
- News
Touching All the Bases: Stephen A. Greyser
achievement in advertising. A one-time sports broadcaster and radio-TV producer, Greyser has served as a consultant and/or research collaborator on marketing and communications issues for the NBA, NHL, NFL, and MLB, as well as for the...
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Marguerite Rigoglioso
- 06 Feb 2006
- Research & Ideas
The Trouble Behind Livedoor
Takafumi Horie, the thirty-three-year-old CEO of Livedoor, had become Japan's anti-establishment enfant terrible: rich, hard charging, willing to take big risks such as the ultimately failed attempt to acquire a controlling interest in Nippon View Details
- 01 Jun 2000
- News
Of Dugouts and Sweatshops
America's TV networks prepared to broadcast the inspector's decision, Reich met with a roomful of lawyers. They strongly advised Reich that overturning the decision would endanger his nascent relations with the inspectors. Reich...
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Eileen K. McCluskey
- 01 Dec 2017
- News
2017 in Media: Courting the Cord-Cutters
approaches work? I think the answer will be a hybrid model, with different options for different viewers. What’s next in media? “The continued rise of on-demand consumption, as exemplified by the Netflixes and Spotifys of the world, which are already putting...
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- 01 Jun 2010
- News
Booth Gardner’s Night at the Oscars
Several festivals are planning to screen the film, and HBO will broadcast it later this year. (Gardner’s auto-biography is also expected in bookstores this summer.) “It’s a slow haul,” says Gardner. “It’s controversial. But nobody has to...
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- 19 Sep 2016
- News
Thomas S. Murphy (MBA 1949)
growth, highlighted by the purchase of ABC, which included ESPN, in 1985. Under his leadership, Capital Cities grew from one small broadcasting station housed in a former convent to a multibillion dollar telecommunications conglomerate....
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- 03 Mar 2014
- Research & Ideas
Facebook’s Future
organize the future. But this will change as Facebook becomes a prospective medium—a dynamic, real-time driver that will automatically gather current and future information that wearable devices will automatically broadcast about us,...
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by Mikolaj Piskorski
- 12 Oct 1999
- Research & Ideas
Media Metamorphosis: Advertising in the Technology Age
Beset by changes on several fronts, the media industry, traditionally comprising the familiar print and broadcast channels of mass communication, has been undergoing a major transformation in recent years, change that appears certain to...
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- 04 Sep 2019
- News
From Das’s Desk
session too is a new spin on our reunion model, giving attendees a chance to learn from one of their own and share ideas and perspectives with each other, while we recorded the classroom session for broadcast as a podcast available to all...
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Das Narayandas
- Profile
Willa Zhou
Strategic Marketing in the Creative Industries, we learned how television shows make money through targeted ads. We read inspiring cases on how to make them work." Instead of delaying her broadcast debut until after graduation, Willa...
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- 04 Sep 2019
- News
Giving Live Sports Another Dimension
Smart Venues “There’s long been this tension between the experience of live sports in a venue versus the comfort of watching on TV at home. And broadcasts have improved dramatically. So now stadium-goers are increasingly expecting their...
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- 01 Dec 2015
- News
Snapping Up Voters
cell-phone screen. “One way that 2016 will be different from 2012 is campaigns and super PACs will devote more resources to content production for digital,” says Saliterman. While most digital-first politicos trash the passive nature of View Details
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Sasha Issenberg
- 01 Mar 2008
- News
Centennial Goes YouTube
cool Institutional Memory project that brings a whole new dimension to the HBS Centennial celebration. For NPR listeners, think StoryCorps comes to Soldiers Field, but with a twist. In addition to audio recordings, the project will capture video of alumni, faculty,...
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- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
There's much more at stake in the Olympics than medals. Giant corporations are eager to tie huge marketing and advertising campaigns to the Olympic rings and ideals. NBC spent more than $600 million to win the broadcast rights for the...
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- Web
Climate Stories: Water Series - Episode #16: Tim Murdoch, HBS MBA 1990 – Learning about Climate Change and Water - Blog - Business & Environment
Blog Blog Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author HBS Staff Author Students Topics Topics Accelerating Climate Solutions Conference 2023 Alumni Alumni Programs Alumni in Climate Networking Series Business & Environment Initiative Careers...
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- 01 Jun 2002
- News
Hawes Hall Dedicated
students who will attend classes in Hawes Hall, the School's teaching mission will be greatly enhanced by the technology in the building, including videoconferencing, teleconferencing, Webcast, and broadcast capabilities. Hawes was filled...
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- 06 May 2008
- News
Small World? Read Nil about It
occurring in cable and broadcast TV.) Indeed, just three years after 9/11, front-page coverage of foreign news in American newspapers had dropped to its lowest point ever. If it were not for Iraq or the occasional natural disaster...
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- 18 Sep 2019
- News
Level Up
live broadcasts. And here was the person in charge of the world’s largest sports network saying things weren’t looking so sunny for the sports broadcasting model. “For the first time, it felt like there were some tangible numbers to what...
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